Mouse Over with Photo Thumbnails. Today, we released a small but useful feature – Photo Mouse Over. Now, when you are viewing an Interactive FloorPlan Tour, you can mouse over a camera icon and a small thumbnail image of the photo will pop-up next to the camera icon. Click, and the photo will change on the left. This new feature will allow users to quickly preview photos of interest, and then click to get a larger view. It is available and live today on all tours – you do not need to do anything!
Embedded Object Enhancement. We have also enhanced the embeddable object for the Interactive FloorPlan to include the mouse over feature, although a larger size photo does show. In addition, we have included navigation buttons on the photos to allow for easier navigation between photos – just click the arrow buttons to go forward or back. The old way required you to click a camera icon, then close it, and then click another camera to navigate between photos. This new feature should make it much faster to view photos on the embeddable FloorPlan Tours.
You can easily add an Embeddable FloorPlan Tour to your blog sites or on many company sites (like Windermere, John L Scott, Coldwell Banker Bain, and others). Just think of the SEO benefits of creating a blog post for each of your listings – name the Post the address of your listing, add your marketing text, and then include the embeddable FloorPlan Tour. You can also add the video if you want as well! It adds more content to your website, keeps browsers there longer and turns them into buyers!
To configure your tour’s embeddable objects, just go to Manage Orders, then click the View link under Marketing Materials, then click the Embeddable Object button to get to the set-up page. You can change the colors of the buttons and the text on the buttons, and you can elect to show a “Full Tour” button (or change it to other text), which when clicked, will open a new window with the complete branded tour. All you need to do when you have completed your customization is hit the Apply button, then click the link above the code and right click your mouse to copy the embeddable object code. Then, go to your blog or listing detail page for your listing and right click your mouse to paste the code in the desired location. Add additional explanatory text on top or below the code, and save. That is it! It is cool, effective, and keeps the buyer on your website longer to become a buyer!
I listened to the virtual rebar camp that is going on today. Some good points…
1. Create a Post, not an email. Each time you have a question or issue, create a blog post…because it adds more content to your site, helps answer other people’s questions, and increases your search engine status! So write the post and then email the person the link to the post. Tell them it was a great question and I thought others would benefit from seeing the answer, so here is the link to the blog post.
2. Hyperlocalizm….focusing in on one area. Your local town, neighborhood, or development, not your entire metro area…it is too big and hard to get to the top.
3. Spacial Match – 2010 technology coming…When people search, they search by city, street and zip code….Lifestyle variables will be added with Spacial match, so add lifestyle content to your site. Example: what is it like to live in your community, pictures, etc…show the lifestyle and how you live it…..
4. Later Music! Get rid of music on website. Google has new tool on search that translates video into text…so music will impact that….
4. Get a zipcode based URL, like livein64152.com or WeatherbyLakeLifestyle.com and sub domain of zip code….google does not care what order it is in.
5. Facebook – 24% of all web traffic is Facebook. 32 minutes on site, 14 page views. Do not put your birth date online….Create a fan page using zip code. Note – realtor.com has a nice little widget that you can add to your Facebook profile page and sidebar. It is free. See more at seemylistings.com.
6. Topics for a blog post. Set up a google alert on a topic. Google will email you the alert. go to www.google.com/alerts to create the alert. Select comprehensive info. Select a daily alert option. Set the alert up for the city you live in. Include the words real estate. Include your name. Create a calendar event to review the alert and write a post. Save them into a Blog Topic folder or Label. Use local keywords.
Use Local Keywords for your posts-Use [City] Real Estate in your blog post. If you service multiple cities, rotate the city among your blog posts.
[City] homes
Add on to the basics for longer keywords, like [city] real estate agents
Where to put the keywords? Place keywords 3 times in a 350 word post. Once in the title, once in the first paragraph (preferably the first sentence), and one more anywhere in the blog post. Also include links in your posts. You can even link to other pages in your website or other blog posts you might have previously posted, so the search engines look through all of your site. Adding authoritative links also helps.You can get a free ebook on the topic at www.Leadbosterclub.com free ebook on the topic of blogging….
7. Posterous. What is it? A really simple blogging platform. Lets you completely customize the look and feel of the site. You can also get your own domain name for the posterous site. You can set up a Posterous site for a buyer or seller. Create an online diary. Use the street address.yourdomain to create it for the house on a seller, which then could be given to the buyer. You can also set up additional contributors.
8. Free Tools. Jing, Gimp (photoshop like), Audacity (sound files), NVU (html editing program), Dropbox (Back-up of large files), Yousendit (email large files), Filwfilla, Alltop (info), Popurl (what is popular), Post Templates (for blog), PDF995, FreeMind, Google (lots of free stuff), email? Mass awebber is not free but works good. Get more at www.steverosenbaum.com/million including wordpress plugins.
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