FloorPlanOnline has been producing free YouTube videos for all your FPO tours for quite some time now. You might be thinking to yourself that YouTube is of little value since there aren’t many people going to YouTube to look for their next home. Think again. The real value of having a video of your listing on YouTube is it has tremendous Search Engine Optimization benefits.
FloorPlanOnline YouTube videos get your property (with the branded tour link back to your listing) listed typically on page 1 of search engine returns when you type in the address. And unlike being on Trulia or Zillow, the viewers are directed directly back to you and your tour where you can engage directly in lead capture, not to some page where there might be 3 other agents waiting to take your lead.
If you pay Zillow to enhance your account, you still benefit…but if you do not, there is no way you can get the lead.
Plus, the tour will show up with the YouTube video icon (like at left), and video we know is one thing that attracts users to click. So you have a higher chance of people clicking on your YouTube video listing and ultimately getting back to you, vs a large real estate portal site.
Adding the new voice over tool (just launched this year) to FloorPlanOnline Videos, further adds to the seo power. Google now listens to the voice overs, traslates and indexes the content!
So, if you want the potential to capture the lead yourself and your listing noticed, just add YouTube to your profile. We will automatically upload the video to either your YouTube channel, or ours. If you do not have a YouTube Channel, you can create one, or we have a Get Social service where we create the YouTube Channel and Facebook business page for you, can connect all of your tours into your accounts. Yes, we also have a Facebook app where your featured listings show in your Facebook business page.
We wanted to let you know we just launched a few new enhancements/tour features you might like:
1. Custom Video. You can now embed your own custom video into the FloorPlanOnline virtual tour. You can even turn off our Virtual WalkThruTM Video and just display the video button for your embedded video! This is great for listings that have a custom produced video and you want to prominently display it under the Media section on the new FPO 2.0 tours. In order to use this, you will need the embed code provided by the company that created your custom video, or you can upload a video to YouTube and use the embed code YouTube provides. Select the largest size possible (like 960×745 pixels) so it fills the content area. Note: this feature is not available for the original FPO 1.0 tour format.
2. Property Documents. With the launch of the FPO 2.0 tour in May, we added the ability to upload property documents, such as disclosures or other reports, to your tours for display under More Info. There is now a way to delete a previously uploaded document. To upload a document, just select the button to upload the document (PDF or Word file) when you create the tour, or go to Manage Orders, then click on “edit” under Order Form and then scroll down to the property documents section. To delete a document, just select the “delete” link.
3. Tour Formats. We are working to add a new “Classic Virtual Tour” template that is more landscape oriented with the media buttons on the bottom….so it will be a little more like the original tour format but with larger content areas and more customizable (colors, features, additional resources), like the web page version of the FPO 2.0 tour. Look for this in the coming weeks. We have also heard from some of you that you would like to keep the original FPO 1.0 format for your tours. We can certainly accommodate this request. Right now, there is no way for you to select this option when you create a tour (but it will be there in the future). For now, you can email us or call us and we can add a note to your account to have your tours produced in the original format. Note: some items, such as the Feature list, additional resources, and property documents are not available on the original tour format.
4. Video File/YouTube. Many of you have expressed the desire to have the WalkThruTM Video uploaded to YouTube, as well as additional tour distribution options. These things ranked high on the recent survey as well. I am pleased to announce we are actively working the conversion of the video to a format that is acceptable for upload to YouTube, so this should be ready within 1 to 2 months after some testing and purchase of additional software. It will include the ability to download the video file under Marketing Materials for your use as well. Once this is completed we will work to add more tour distribution options, such as Zillow, Trulia, etc.
We have a long list of other enhancements coming in the next 6 months. Once some of these projects get closer I will provide a more detailed update. We really value your business and your feedback to help FloorPlanOnline be the best property tour out there. Please feel free to email me directly with any comments, questions, testimonies or concerns.
Best Regards,
Kris Cone
email: kris@floorplanonline.com kris@floorplanonline.com
We have launched a new feature on the FloorPlan Tours where you can now add a “hotspot” to any other webpage on the floor plan area. So you can add a link to a video (like a youtube video), another website, a community tour, or school website. Just go to Manage Orders, then click the link under the Tour Editor column, and then Edit Photos on FloorPlan. The hotspot tool is at the bottom towards save.
Plus, the tour will show up with the YouTube video icon (like at left), and video we know is one thing that attracts users to click. So you have a higher chance of people clicking on your YouTube video listing and ultimately getting back to you, vs a large real estate portal site.
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