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License Brandkeepr™

Brandkeepr™ is an innovative process that keeps your brand on your virtual tour when accessed from the top real estate search sites people use most, all while maintaining the unbranded tour on your direct compeitors’ websites.

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Brandkeepr™ is a breadcrumb left back to you

U.S. patent number 11,328,374

A system and process for converting an unbranded virtual tour of a real estate listing into a branded virtual tour of the real estate listing enhanced with branding, contact info, and marketing information.  Brandkeepr™ is also a trademarked term you may license and use along with the patent.

Brandkeepr™ was created by the folks at FloorPlanOnline (dba HomeDiary), and it is now being licensed out to the virtual tour community to help agents win more business from the listing (and tour) they already have… 


Visibility Online

Free advertising on the websites people use most

brandkeepr patent

Brandkeepr status on various popular websites

Brandkeepr Site Distribution Status Google Sheets 2023 11 11 09 29 01

Brandkeepr Site Distribution Status  – green checkbox means it works on the site.

What They’re Saying

Brandkeepr™ works to win more business!

As I can attest, HomeDiary’s Brandkeepr™ can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my virtual tour, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my virtual tour presentation. That’s why HomeDiary is my go-to team for creating amazing content for my sellers, as well as a tool & content for new buyers with their home management component, which can be a channel of new business too.

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

Our Services

License Brandkeepr™ for your virtual tours to keep your agent’s brand where it belongs – on their virtual tour on the sites that matter


Contact us to get Brandkeepr


98% of buyers start their search online.  Sellers were once buyers.  Each are conducting a “silent interview” of who they want to use on their next real estate transaction. Win the interview, and win the business by differentiating with YOUR brand on YOUR tour.  Of course, it helps to have more content than just photos – floor plans, 3D tours, and even data and history or a pre-inspection report can help differentiate online because this is what buyers want, and sellers appreciate.

Get Seen Online

Just uploading photos to the MLS does not get free exposure online.  The virtual tour can be a branded lead page that shows the agent’s logo, photo, contact info and a lead capture form, or any other branded content…if our patented Brandkeepr™ process is employed.

Get More Leads

Leverage the listing an agent already has and its free placement on the top search sites to get more business to the branded lead page (the virtual tour) where the agent has the chance to get the lead, not some big search portal’s “Premier” agent.

Easy Set up

Use our sample code and example profile settings to install Brandkeepr in less than a day on your servers.

Talk With Us to Get Started Today!

Add more value to your virtual tour platform with Brandkeepr™.


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Our Features

Preconfigured Code & Process

We provide you sample code you install on your own web server. Brandkeepr™ uses the referring site ID (referrer tag) to determine what website is referring the viewer to the virtual tour.  You can create a profile setting to add an agent’s own website, their company website, etc., as well as display a list of default websites where Brandkeepr™  is employed. This creates ultimate flexibility and helps reduce the administrative burden of swapping out URLs on a broker’s or agent’s website.

Disclaimer: Brandkeepr™ currently does not work on links within a mobile app session (i.e., a non-broswer based session) because the referrer site is not passed with the clickthrough.  It may also be blocked if a “noreferrer” tag is employed on the website where the user clicks the virtual tour link (however we have been successful in getting the largest portals to remove that tag as it also breaks all web traffic reporting such as Google analytics, so let us know and we can reach out to the website to try and get it removed). Finally, certain websites may not display the virtual tour links passed with the MLS feed. Please contact the website to request the tour links to be added to their listing pages. 


Licensing Plan


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Add Agent & Broker Websites too

Brandkeepr™ does not just stop at these major search portal websites. Using our suggested Brandkeepr™ profile settings, you can automatically add the agent’s and/or Broker’s website to employ Brandkeepr™.  Any number of websites or blogs can be added, so there is ultimate flexibility, and goodbye to swapping out URLs on your own website just to show branded content. It’s done automatically for you!

Brandkeepr Profile settings page

Start Generating Free Leads

Leverage the sites people use most to get more people to the branded version of your virtual tour.


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