Welcome to HomeDiary PRO, our brand new platform for all phases of homeownership, created by the FloorPlanOnline Team. We’re glad you have recently signed up with us.

As a listing agent, you know the key to your business is getting the listing. According to NAR’s Generational Report, if you can get the listing appointment and make a good impression, 80% of the time (90% for Millennials), you can be the ONE agent that Seller chooses to market their home (see page 124). 39% of the time, the seller also buys a new home locally and uses the listing agent to help in that purchase. It’s almost like double ending the transaction! But you need to Win the Listing.

So how can we help you Win that Listing? This post goes through tools we have created, so it is a bit longer, but it is very important since our strategies have been proven to help agents get more listings and leverage existing listings to win more business, just like Valerie, who parlayed one tour into another $75,000 payday!

As I can attest, FloorPlanOnline with HomeDiary can help you get more business.

I received a call from a potential buyer who saw one of my listings online. While the home sold quickly and she was too late, she was so impressed with my virtual tour, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos. This buyer specifically called me based on my virtual tour presentation. That’s why FloorPlanOnline is my go-to team for creating amazing content for my sellers, as well as a tool & content for new buyers through its HomeDiary integration, which can be a channel of new business too.

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

So how do you win that listing appointment? It starts with the content and marketing presentation of the home. And it should be heavily focused around the online experience and the content online buyers want, because remember, sellers were once buyers.

According to Zillow’s Buyer Research, 58% of Buyers think floor plans are the most important traditional listing content item when shopping online – more important than viewing professional photos and almost 2 times as important as video. In total, 84% of buyers think floor plans are important!

Also according to Zillow, listings with an Interactive Floor Plan (included in our 3D Walkthrough and FloorPlan Tours) get 60% more views and are saved 79% more than listings without. They even found they sold for 22% MORE than listings without Interactive Floor Plans! We give you tools to show that seller exactly how you will market their home with our tour to help generate more interest, more offers and ultimately a higher sales price.

Here are some strategies to employ.

1. Show them how you will market their home by using the Sample Tour – We give you a sample or “demo tour” when you sign up – just click the option under Stories to create your sample tour. It’s this tour but with your branding. You can find it under the Stories menu option. It has an interactive floor plan and active 3D Walkthrough, complete with your branding if you added your logo and photo when you first signed up.

We also have a few professionally crafted downloads on HomeDiary and the Virtual Showing service:

one for you
one for your seller – this is an editable Canva template you can make a copy of and edit and leave behind or email as a PDF.
One for open houses for potential buyers – this is also an editable Canva template. one for you

You do not need a paid Canva account. however we are a big fan of Canva, where you can make more enhanced flyers or brochures or even create some cool social media videos. Get Canva Pro here, which includes up to 5 team members.

Leverage the content for higher commissions. Maybe offer up a base marketing package for x%, but for y%, include a FloorPlan Tour (or 3D WalkThrough with Matterport and an upgrade from the FloorPlan Tour). Our 3D Walkthrough Tour is an essential tool to show a home, because it can provide 24/7 access to a property without a physical visit, checking off the box for the #1 most important Zillow activity identified above – taking a private tour of the home. Our tour can be done from the comfort of one’s couch, and it can give complete online access.

According to research, over half of ALL buyers would be willing to make offers sight-unseen if the listing had a 3D tour and floor plans, so it increases the demand to anyone with an Internet connection, anywhere. This has been proven to speed the time to sale and increase the sales price over the market average by up to 9%! It effectively pays for your commission. Again, communicate to the seller that you are creating a larger demand base for their home and expanding the universe of people who might be willing to make an offer.

2. Download and customize our Listing Presentation Template. Use all or just a few parts of it. It’s an easy to edit Google Slide deck. You can also make your own screen shots of a tour you already have – use Capture (pc/mac) or Monosnap (mac), two free screenshot tools. Loom is another Chrome plugin that can also do video if you want to record the tour and have it available offline.

3. Get seen online. Leverage your FREE advertising opportunity when you have a listing on sites like Zillow, Trulia, Realtor.com and Redfin. When a browser clicks the tour link on these select sites, we automatically convert the unbranded tour you put into the MLS back to branded version with our patented Brandkeepr functionality. It only happens on these big search portals. Just uploading photos to the MLS does not give you ANY free advertising, nor does using any other tour. You can even use our tour tools to add more branded content into the branded version of the virtual tour. Check out this blog post on how to do it. We now support adding branded documents like a custom brochure on the home, or even your own services.

The first step is you need to make sure you put the virtual tour link into your MLS (if we can’t do it for you) in the virtual tour or virtual media field. Just copy and paste the full tour URL, including the https:// part at the beginning – this is very important because the https makes it a secure link, and that is how Brandkeepr works. Brandkeepr gets you and your brand in front of a potential 700 million visits a month!

We also suggest you add this text as the first part of your marketing description to get people to the tour, and to you:

“See the virtual tour for big photos, interactive floor plans, a 3D walkthrough tour and video“Adjust this text for what is in your tour. If someone is really interested in your listing, they will find the tour, no matter where it is on that listing page.4. Differentiate at the Home. Use our Call2Action photo on the sign out front (laminate it) or upload it to social media. It has a QR code that takes the user to the virtual tour when scanned, so it’s a great way to save on flyer printing costs too. Talk up the fact every home also comes with a HomeDiary, compliments of you. Provide this editable HomeDiary Handout at the open house. HomeDiary is a home management tool that lets people document, plan, manage and dream for the home, and it can be claimed by not only the Buyer once they purchase the home, but the Seller can also claim it as a keepsake, and then create a new HomeDiary for their new home, you help them buy. See the Claim Home menu option right on the tour. Both get a copy of the listing photos and 2D and 3D floor plans that are on the tour, compliments of you! Think how impressed your Seller and potential Buyers will be with this amazing tool for your listings. It’s a great conversation starter, even at the open house. The buyer can even use the 3D floor plan to virtually stage the home with their furniture and use the note tool to add virtual “post-it” notes of what boxes goes in what rooms. Print it off and hand it to the movers for a hassle free move in experience! See our sample Moving Guide that came from a real HomeDiary user.