Add branded photos, ads, or custom call to action slides/images on your tour

Having to have an unbranded tour you put into the MLS kind of sucks, right?  You spend all of this money and then you can’t showcase your brand.  But don’t worry, you can, and in more places than you probably think.

We actually have a pretty amazing solution to help market you and your services in more places, leveraging your virtual tour.  It involves combining our photo/video editing tools along with our patented Brandkeepr functionality.  Together, you can create a custom call to action photo (i.e. an ad) or text slide that will only show on your branded tour, and with our Brandkeepr magic, people viewing the tour from the top sites like Zillow, Redfin and Realtor.com will see the branded version, and this custom content you created!

Keep reading to see how to set it up, including a couple of videos.

Normally, this content would be a “no-no” on the unbranded tour.  Even a photo of you with the house could be construed as “branded” content. However, because we dynamically convert the unbranded tour back to branded on the top sites people use most with Brandkeepr, we can feature any kind of content on that branded tour.  To make this work, there needs to be a way to designate what content has branding, and we luckily already have a setting for this in our photo/video editor, so you can designate if a photo, video clip or text slide contains branded content.  If it does, mark it as such, and it will only show on the branded tour.

This process leverages the massive traffic of the real estate search portals and directs it back to your branded lead capture page – your virtual tour.  It has proven to get people more business as you will see in our testimonies.

 Use cases:

  • Your company offers 1% cash back if the buyer buys with your company – feature it (like the image at top). See How to Set it Up below.
  • You offer a free home warranty if they buy through you – create an ad image and post in the photo gallery and/or video
  • You want to show a custom animated logo or intro/outro video
  • Any other special offer or service if someone buys/lists with you.
  • Market they get a free HomeDiary with 3D Designer for their home!
  • You want to show a custom call to action slide to schedule a private showing – easy, use the +Add Slide option
  • You want to feature you and/or your brand in the photo gallery or slideshow video (either in a photo or intro video clip) in creative and unique ways to help differentiate you – just upload and mark as branded

You can do all of this using our photo/video editor in conjunction with Brandkeepr (which is on, and working by default). The end result is the majority of viewers of the tour you put in the MLS will see the branded version of the tour, because the majority of traffic for real estate search is to 4 sites – Zillow, Realtor.com, Redfin and Trulia, as you see in this Brandkeepr graph.

image of top 10 real estate search sites

See this tour for an example of what it might look like to add an animated logo, an ad image for the 1% cash back, show you at the front door of your listing, or just have a custom call to action slide for a private showing (currently only shows in the video, but we may change this to add to the photo gallery as well).

Check out the difference.

Or, use the slider below to see the branded and unbranded view of the same tour.  Pretty cool…

How to set it up.

All you need to do is upload the content, and then mark that it contains branded content, like you see in these screenshots below.  When you do, this content will only show on the branded tour’s photo gallery and slideshow video.  Photos will show on both if you check both boxes.  Any video clips and the Text Slide will show on the video.  Easy, and yet super effective.

If you want to use our Call to Action template to create your own version, see the Canva section below.

Q

Branded content to your tour & still be in compliance with your MLS!

branding set up for a photo
If you add a text slide (the +Add Slide button at the top) with your branded content, just select the branded content toggle too and position the slide where you want it to show.
The end result is you have a branded lead capture page (your tour) that features the great content you created, you and your additional services or differentiators to get more and more people coming to you, to buy, or sell.

How to use Canva

Canva is super easy to use – just upload a photo and drag it over to the photo area and it will replace the placeholder image with your image.  You can change the colors, add elements, logos, change the text, etc.  When done, download as a PNG file.  Recommended size is a 3:2 aspect ratio (DSLRs photo size) and our tour is optimized for that view.  Something like 1920×1280 pixels, which is the size of this template.

You should be able to use the template with a free Canva account.  However, I highly recommend the PRO account because it does unlock the ability to create additional content like short little videos great for Instagram or Tiktok as well as great property marketing brochures.  Sign-up for a Canva account here.
Q

Canva is a powerful took to help you create marketing content

Create your Canva account and then click here to use our Canva template to create the Call to Action image

Virtual Business Card. If you would like to create a virtual business card with a QR code (thanks to covid people actually use them now) and add it to the Call to Action slide like I show in the video below, or in the post header image, check out this video, and use this template as a start.  Just make sure you change the phone in the html text to your phone number.  The html code for the QR code is: <a href="tel:2063844400"></a> – just change the 2063844400 to your specific number.  When the QR code is scanned it will dial the phone number.

QR code with Call Me

Note, you can also put this on your website so when someone clicks on it, it will dial the number.  If you want to add some text, like “Call us at” then you would use this html and add the “-” between numbers to make it look nicer.  <a href="tel:2063844400">Call us at 206-384-4400</a> It will display like this: Call us at 206-384-4400

If you want it to pop the text message rather than the dial a phone, then use this code

<a href="sms:(countrycode)(number)">

So for my example number it would be  <a href="sms:+12063844400">

Just copy and paste this into the URL field for the QR Code generator, and it will open Messages when the user scans it.  Try this one below that will open up the text message app on your phone. If you want to add Text US to your website, then it would be this code <a href=”sms:+12063844400″>Text us at 206-384-4400</a>  that would display like this: Text us at 206-384-4400

QR code with Text Me

I added another page in the template for the QR Code with the Text Me vs Call Me…so all you have to do is change the numbers in both and edit colors, etc… Just find the QR Code app under the More … (the 3 dots) menu at the bottom and use the code in the URL field.  Make sure you test it.

Finally, if you really want to be a nerd, give them both options like below (this is page 3 of the template). Pretty COOL, I must say…but I am a nerd.

QR code with both