Interactive FloorPlans help you win!

The Listing, Sale and the Relationship

Interactive Floor Plans Sell 79% more saves 60%we more traffic Sell for 22% more than market average (1)
All floor plans are not create equal…and in fact, no one else provides the kind of floor plans we provide:

  • 2D point & click interactive floor plan showing the photo where it is on the plan
  • 2D/3D model & 3D designer – an HGTV-like floor planning and design tool tied to every property – on the tour and inside the consumer HomeDiary app
  • All space data is unlocked, both LxW and square footage by room, floor and the whole property
  • Black & White, Color or enhanced to match flooring of property
  • Real-time editable, shareable, and transferrable to the buyer (and seller) via Claim Home
  • Tied to the home, homeowner and agent – agent get’s attribution on plans created inside HomeDiary
  • Export to CAD
  • High Res 3D render (beta)
  • ANY source converted into the HomeDiary floor plan format
  • Use our iOS device to scan to get a floor plan for the Diary, our digital closing gift

View our Webinar on how Interactive FloorPlans can energize your business

Click here to view the presentation slides and get access to the links discussed inside this video.

April 1, 2024 Webinar

April 1, 2024 Webinar

Copy of HomeDiary Logo (48 x 20 in) (1200 x 250 px)

Sign up for our free Webinar on April 1, 2024 at 9 am PST | 12 PM EST and learn more of the power of Interactive FloorPlans and how they can help you win the listing, and then win the sale.

Spotlight Tour- Week #197 – North Bend, WA

Spotlight Tour- Week #197 – North Bend, WA


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View The Story of This Home

Step into modern farmhouse elegance! A great room masterfully merging living, dining and kitchen spaces into a cohesive haven of warmth and allure. At the center, the kitchen stands as a culinary dream, boasting pristine quartz countertops and a spacious island designed for both grand celebrations and cozy meals. The main floor also features a 5th bedroom/office and  a ¾ bath. Sumptuous primary suite is a tranquil oasis with a spa-inspired bath for unrivaled relaxation. 3 additional spacious bedrooms as well as a loft complete the upstairs. Private backyard with a covered patio offers the perfect backdrop for outdoor dining. With over $100,000 in upgrades, this home seamlessly blends contemporary design with comfort; creating a sanctuary you’ll love to call home.

HDR Photography By: Joel H.


If you are interested in listing your home or have questions, please contact:

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Shane and Anne Coulter

Compass Washington

800 Bellevue Way NE Suite 500, Bellevue, WA 98004

The Magic of Brandkeepr

We received a patent on Brandkeepr, our free lead capture tool in 2022.  Brandkeepr works to show your brand on your tour on select websites, while keeping the unbranded tour on websites that need to comply with the IDX rules – your main direct competitors that care about branding rules. Not all companies do, and we help you along the way to maximize your online exposure.

Check out the video on how easy it is to set up, and how powerful it is in action.

New Customer Topic #8 – Win the Listing, Sale & Relationship

New Customer Topic #8 – Win the Listing, Sale & Relationship

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Win the Listing & Sale

To wrap up our welcome aboard series, I want to tie it all together with an old saying: Content is King. 

Fortunately, we create some of the best content out there, including the core foundation of every home, the floor plan.  Remember the Zillow research we showed in Topic #1, where it listed the top activities buyers viewed as important as part of their home search? Here they are again, and how the content we create is associated with each item:

1. Take a Private Tour – we do this with our 3D Walkthrough Tour where a browser can explore every inch of a home, from the comfort of their own couch.

2. Access to Pre-Inspection Report – it can be uploaded as a document.

3. View Comprehensive Data & History – it can be uploaded as documents and will be pulled from HomeDiary in the future.

4. View a Floor Plan – we have been creating interactive floor plans for 19 years now, plus we add a 3D designer/planner tool and it can all. be used by the buyer post-purchase.

With the HomeDiary Story, we can do all of this and show the content all in one comprehensive single property website that keeps your brand on it when viewed from the most popular websites like Zillow.  This has proven to help our clients win more listings, and win the sale because this content has also been proven by different studies to help sell homes faster and for more money then the market average:

  • A Pre-Inspection Report (2.5%) or Certification Report (5% for a Pearl Certification Report)
  • Floor plans – up to 26% more commission for agents
  • A 3D Tour – up to 9% and 20% faster
  • Professional photos – 2.5%

Ultimately, it is about alleviating buyer fear – the more information people have about one of the most expensive purchases they will ever make, the more they will pay for the asset they are buying, and the more people you will get bidding on that asset, thus increasing the price.  That is why with covid and the increase in virtual selling tools, 55% of buyers said they would be willing to make sight unseen offers if it had the right kind of content (64% of Millennials). Amazon found this early on selling books, where at the time you could get more info on a $10 book than you could for a $1 million real estate listing.  This concept translates into the car industry too – cars with a Carfax or a Certified Pre-owned status sell for more than cars without those designations.

Zillow also has come out and said that listings on Zillow with interactive floor plans get saved 79% more often and get 60% more views than listings without.  This is why Zillow is aggressively trying to create floor plans – because they know buyers want them, but we think this kind of data should be kept out of the hands of Zillow – look at what they did with your listing photos – what do you think they will do with floor plans, the core foundation of every house that can be transferred from owner to owner?

Because we can also provide this content to the buyer once they purchase the home via our Claim Home process, it really helps you win the sale as well because the content lives on as a useful asset for the next owner. Plus, you get content attribution on the content claimed by a buyer.  We think this can lead more business back to you in a subtle way – I say this because we have been around long enough that we have had the same listing agent relist the same house 3 times now (another agent we know of has relisted 9 houses multiple times).  It’s not that the agent double ended each transaction, it’s that each person that bought the home wanted the same content to sell their home as they got when they bought it, so they sought out that original listing agent.  Again, content is king, and sellers were once buyers, so the above Zillow stats are equally important to communicate at the listing appointment.

More importantly with HomeDiary, the buyer/new owner becomes the owner of their home’s floor plan, not Zillow (who claims exclusive rights to use the floor plans they create…again, why?).  We are the ONLY tour or home management platform that allows the homeowner to be in control of their floor plan and where the floor plan can be shared, edited, reused and used as a remodeling and “what if” tool, just like I have done with my home and a future first floor bedroom/bathroom remodel idea that took me 3 minutes to do in HomeDiary that could have a potential $100,000 increase to my home’s value.  We have some exciting future ideas on how this tool can be shared in a collaborative way with connected home pros, so look for more in the future.

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Win the Relationship

Finally, the HomeDiary platform helps you win the relationship with tools to help you stay relevant over time.  For your seller, they can claim their old home right from our tour and get the photos and floor plans put into their own HomeDiary account – it’s a great keepsake for their old home, and they can use HomeDiary on their new home, for free.  If you want to be the sponsor of their HomeDiary, just invite them into the platform first.  See this article on how to become a sponsor at no cost.

With our new Collaborative Diary option, you have even greater input and potential in your client’s homeownership experience because you can actually put content into their HomeDiary, such as closing docs, reminders, To Dos, ideas and even create a floor plan if one did not exist.  You get a lifetime of put access for a small one time fee.  Worst case, if you did nothing, you are still providing a valuable tool to your clients, that includes our 3D floor plan tool, at no cost to them, and your info is on the home screen of the app, just a call, text or click away from a referral or relist of their home.Our app provides a pathway for you to be a home consultant. It’s up to you how much, or little, you put into it.

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New Customer Topic #7 – Get the Tour Seen

New Customer Topic #7 – Get the Tour Seen

Topic 7.  How to get the tour out there on the Internet so it, and you, get seen.

Publish the Tour – this is the last step but often overlooked.  Once the tour is ready to go live, hit the orange Publish button to get the tour distributed. Go to Stories, select Publishing under Actions and click the the Publish button. Note the Publish button should show under Media, Presentation and other spots if you have not published your tour, so it is kind of hard to miss. 

We also need a valid MLS number in order to do the linking to the MLS for you (not available in all areas).  So go to Publishing and make sure the MLS number is in the field you see next to the MLS you select.  Note you can also change this under Details – see the MLS/Listing Number field.

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See this video on how to publish and get your tour seen.

 The Tour is your friend. It also wants to be everywhere, so just make sure you publish it.  We can show your brand on the top sites with Brandkeepr, but the tour does need to be published so it can get distributed via the MLS feed.  The unbranded tour is what you need to put into the MLS.  With Brandkeepr, we keep the branded version on the top sites like Zillow.
Besides having the tour on the listing portals like Zillow, how do you get your tour seen?  We create several content pieces for you to use on social media sites, email marketing and more:

  • Video – every tour has a slideshow video.  Your can download this on the Photos/Media page and upload it to Facebook or other sites. Add some text and the tour link, and you have a great little ad for your listing.  Or just paste the tour link in Facebook and it will pull back the default image (you can also use the Share button when you click on the detail pages for your listing).
    • We also have options to create a custom slideshow video with more interesting content and effects and a social media video, great for Instagram, Facebook and Linkedin.
  • Call2Action – every tour has a Call2Action photo (see below for an example), a compilation of photos and the floor plan, if applicable.  Some people print this out on an 8×10 sheet, laminate it and staple it to the sign or put it in the flyer box.  It has the tour link and a QR code so it keeps your listing green when flyers are low.  Hand it out along with the flyer at open houses too.  It shows the floor plan (if applicable) and every 5th photo from the photo gallery.
  • Use Adwerx or other listing advertising service?  Try using the floor plan image or our Call2Action photo as the photo for the ad.  You might be amazed at the results. According to one ad network source, their best performing ad was one that showed a floor plan image of the house.
  • Print the flyer and distribute it to the neighborhood.  They may have friends or family looking to move, and you can showcase the great content you create for the listing.
  • Use text messaging for hot alerts to your clients. Our tour works great on mobile, including the interactive floor plan, unlike the other guys!  You can even see the 3D model of the home.
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    Good luck and if you have questions or need help we are a call or click away:

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