Introducing the Social Media Video

Introducing the Social Media Video

We are now offering a custom social media video for any listing. You can order a custom Slideshow Video as you place an order. We are now including the Social Media Video with every Custom Slideshow Video! So you get 3 videos – the branded custom slideshow video and an unbranded version, both of which are embedded on your tour, and the 30 to 60 second social media video for use on sites like Instagram.

Learn more and order your video for any listing here.

Virtual Twilight for any photo

Virtual Twilight for any photo

We transform any day photo into twilight

Introducing a new service for any photo – the Virtual Twilight upgrade.

The virtual twilight upgrade takes ONE day-time photo and simulates a twilight scene using Photoshop.  It is not a replacement for twilight photography with multi-bracketed shots or advanced lighting techniques that will bring in the interior space view.  These examples are representative of the kind of lighting and window views you should expect.  We do try to remove shadows (unlike the other guys that just darken the photo so shadows are visible), add lighting effects and adjust window color to simulate twilight photography.  However, if you are expecting to clearly see the inside of the home and have no window reflections, please do not order this option as refunds will not be provided.

– just move the slider back and forth to see the difference between the original and the edited photo –

Pricing of the virtual twilight is $35 per photo edited, and you can order it as you place an order.  See examples of skies available and of finished photos below.

 – click any image to see it full screen with the selected sky –

Please email us with your requests or questions as we do have other skies we can select from if you have a special circumstance.  Note: you can also order this option after your order has been produced by emailing customer care or call us at 866-810-3816.

– other sample images – 

New Order Process Launches

New Order Process Launches

New Order Form for All Markets

We are releasing our new order process for all markets in June.  The new order form has been operational in certain markets for some time and has processed over 25,000 orders, so it works well.  It is now available everywhere.  The benefits include:

  • Showcase the selection of premium photography (which may be the only option in some markets).  See samples of tours from around the country that showcases premium photos. 
  • Adjust the price for smaller properties, but allow for additional photos to be ordered for larger ones
  • Lower price on self service options
  • Choose from various floor plan and 3D tour services
  • Order additional services, such as a custom slideshow video to additional service provider options, like aerial photos & videos, twilight photography and more.
  • Add preferred (but not guaranteed) appointment times and other details.

This new process is part of our shift to provide the high quality content for a reasonable price.  We understand we are not the cheapest, but we are also not the most expensive, and NO ONE else has all the tools and functionality we do, including our 2D/3D floor plan tools, automatic tour branding on select websites, free slideshow video and our exclusive Claim Home to HomeDiary feature for the buyer, and the seller (as a keepsake).

All of this content can get you more listings and help you sell them faster and for more money.  See the research results from Zillow and NAR that found buyers highly value floor plans in our Power of Plans analysis.  

View the Video to see a short overview of how it works

Now that we have an easier process for people to order, if you need a service that we are not providing, please talk to your local service provider, or shoot us an email or give us a call, as we would love to help you out! 

Don’t forget!  We have several tour and theme options now.  We highly recommend the Story format with the Cottage theme that provides a single property website layout with big content.  You can also select the new Tour format to have a modern, responsive layout that is in the classic “fixed” tour (no scrolling) layout.  This is great for embedding on a blog post for example. You can also use both at the same time.  Just select your preferred default (such as the Story, which you can do in your profile or on Edit Details page), and then use the below tour URLs for each specific format you want to use in a specific situation (change the xxxxxx to your specific tour ID, which you can find in the email we send or on Manage Tours).

Just remember to use the https at the beginning so when you embed it, you will not get security errors AND this is what enables Brandkeepr on various websites. The tour link we email you when your tour gets published is what you should put into the MLS, but you can use the other link for any other purpose (such as a blog post, social media campaign or email blast).

If you would like to embed the whole tour on your website, all you need to do is copy and paste the sample embed code below into a blog post and change the XXXXXX to your specific tour ID.  The whole tour should then work on your site.  Note, we recommend using the TOUR format for this purpose, as reflected in the URL (includes “tour” in the url) within this embed code below.  If you would like to start the view with specific content, just go to the tour version, click on the content you want to show when it loads, and then copy and paste the URL part in the exact yellow highlighted part below. An example link that starts with the floor plan view is https://www.floorplanonline.com/tour/62568/b/floorplan and it looks like this screen shot.

Sample Embed Code

<iframe name=”tour” src=”https://www.floorplanonline.com/tour/xxxxxx” frameborder=”1″ width=”100% height=”700″></iframe>

Read more about embedding the  tour and how to customize it here

Exclusive Zillow & Trulia Functionality

Exclusive Zillow & Trulia Functionality

Your Brand on Your Listing

It may sound silly, but the fact is, your branding and contact info is NOT displayed on any virtual tour on Zillow (and other sites) by default

But it can be displayed if you use the FloorPlanOnline or HomeDiary PRO platform. 

Our patent-pending Brandkeepr process automatically converts the unbranded tour to branded on sites representing over 90% of the real estate-oriented website traffic.  The Zillow Group alone makes up almost 50%!  So be where the people are and get seen in more places

We automatically add you back, plus add a video too, for free!

  • Branded Tour – our patent-pending process re-brands the unbranded MLS tour to branded, automatically
  • Embedded Video – we add our automated slideshow video (or custom video) with your branding as an embedded video on the Zillow & Trulia listing page, automatically. 

Why is this important to you?  Just uploading photos to the MLS does not give YOU free advertising on sites like Zillow, Trulia, Realtor.com, Homes.com and more. 

A virtual tour can…if it has your branding. 

No other tour company can convert the unbranded tour to branded and have an automated video posted to your Zillow/Trulia listing, for free.  This strategy puts your brand on websites that represent over 90% of the real estate oriented website traffic and leaves “bread crumbs” back to you so people can find you easily and the great marketing you do for listings.

FloorPlanOnline and HomeDiary PRO can.  

 

This image shows an example of how the agent branding looks when a user clicks the video button on Zillow or Trulia.  With HomeDiary PRO, it can be automated from your data feed for all of your agents and listings too.

Enhancing your listing doesn’t have to be that hard

With the FloorPlanOnline platform and the HomeDiary PRO subscription, it can be done automatically for you.

I have used FloorPlanOnline for close to 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale.

The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.

Rick Franz

Managing Broker, Windermere Real Estate

Want a personal demo for your company?

Get More Leads

Get your tour found on popular websites & Get More Leads!

Every paid tour or account includes some great FREE, built-in tour distribution options for your tours.  These include YouTube video distribution, linking the tour and listing to Zillow, Trulia, Realtor.com and more.  We can also link the tour automatically to your local MLS, or if not available, you can always add your tour to the MLS by editing your listing and adding in the virtual tour link (check your MLS help desk for specific instructions).  You can even import your flyer, floorplans and photos right into xpressdocs and get flyers or brochures mailed right to your door.

Plus, we are now the only tour company allowed to upload our automated walkthrough video (or custom video, if applicable) directly to your listing on Zillow.  It comes complete with an intro/exist agent branding slide so your information can be the first thing users see when they look at the media associated with your listing!  No other tour company has this capability to post automated slideshow videos.  Let’s leverage this together.

To Get Started marketing your tour, make sure your profile includes the various websites where you want it distributed.  Go to Edit Profile at the top when logged in, and select Edit Tour Linking & Distribution.   Then check the box next to each website option.     Please allow up to 48 hours from the time you publish the tour for linking to be completed, a little more time for the video to show up on Zillow, because it is currently a manual process on all ends for FloorPlanOnline and Zillow.  To see where the tour is linked or to use the Facebook or Craigslist tools, go to Manage Tours when logged in, then click the Photos & Marketing Tools link to get to the Marketing Center.  At the bottom you will see some options like this…

Note on Zillow & Trulia Linking.   If your company or MLS distributes the tour to Zillow or Trulia, anything we do will not matter, as there is a hierarchy of tour distribution and these sites do not combine listing info from different sources.  Therefore it is important to ensure your virtual tour link is included with that listing distribution from these other sources.   Even if they pull in the unbranded tour, it is ok….because we now automatically convert it to the branded tour via our patent-pending BrandKeepr functionality.   We suggest you visit the Edit My BrandKeeper Profile under Edit Profile and make sure your website, blog and your company website are listed.  With BrandKeeper, we automatically convert the unbranded tour that might have been pulled in from the MLS into the branded tour on various websites.  We automatically do this for websites like Zillow and Trulia and your website added in your profile.  But you can add other sites too, like your company website.  Just don’t enter a competitor site, as that can be a violation of MLS IDX rules.

We believe these new tools will get you more leads for your listings than anything else out there….so stay tuned!  And that is why you should get your tours linked and updated now!

-Cheers

Kris Cone, CEO

Introducing Call2Action

Introducing Call2Action

We just released the best way to get a buyer on the line, and then hook’em.  The Call2Action PhotoTM!

Now, every newly published tour has a composite image of select content from the tour called the Call2Action Photo.   It features the exclusive content like the floorplan image, a video screen shot and some other photos.  It is designed to be used on sites like Zillow, Trulia and Realtor.com (the 3 together make up over 70% of the real estate traffic) to leverage their massive monthly traffic to get more people coming to your virtual tour.  Once they are there, use our event-based lead capture to communicate and seal the deal!

The Call2Action photo can be uploaded to Zillow and moved to say position #2 to let the viewer know there is cooler, better content on the virtual tour.  Download the branded version right from the Marketing Center main page.  We also have an unbranded version (that does not have the tour link but just calls out to click the virtual tour) that can be used on the MLS.  This can then get swept to Zillow, Trulia and Realtor.com, sites that typically include the virtual tour links via Listhub distribution.  call2action_branded (13)

Coming soon – We are also working on some updated tour posting solutions for Zillow and Craigslist…that can make the posting of the virtual tour either automatic, or as simple as a few steps.  We can also upload the branded Call2Action photo right into your Zillow listing.  We hope to launch this new feature within the next few weeks, so stay tuned!

 

PS. The Call2Action photo is live on all tours published as of September 19th.  If you want it on an older tour, just go to Edit Tour, then Edit Photos/Video and hit the save button.  The branded Call2Action photo should then show up as a button in the Marketing Center.