New Photo/Video Editor

New Photo/Video Editor

Introducing the new Photo/Video editor.

We spent last year completely recoding our back-end video engine to make it more scalable and reliable so it is able to produce smoother, more cinematic videos.  Now, we have completely recoded the front-end editor you use to create the videos.  It is built using modern code and comes with these benefits highlighted below:

  • NO use of Adobe Flash, which means you can use your iPad to edit the photo order and create a video.  The old editor required Flash.
  • Simplified Intro/Exit branding slides that pull from your profile info & can be shown independently of each other
  • Ability to add photos or even ready to use video clips and sequence them into the timeline.
  • Auto syncing of the floor plan images that can be inserted in the video (at this time they are not shown in the photo gallery because the point & click plan shows the floor plans there)
  • Add a Text slide to help communicate a space or feature. This is similar to the text posts you see on Facebook, and it includes the ability to add in emojis. 😉  You can also use this to create a custom branding slide and select to show it ONLY on the branded version of the video we create (so you do not get in trouble with your MLS and their unbranded requirements. 💡 See example below.
  • Auto saves – no more save and preview or save.  It just does it.
  • Video length indicator
  • Multi-select images – use SHIFT+Click to select
  • Quick editing panel for everything you can change on each media item.  See example below.

 

This is the text slide editor so you can create any kind of custom slide and inject into the video timeline.

Click the photo (media card) to show the quick edit panel for each media item.

Floor Plan images are automatically updated when changes are made to the floor plan (under Edit FloorPlan). Only available in the video timeline for now.

Virtual Showings in Uncertain Times

Virtual Showings in Uncertain Times

The US, and World, is currently going through unprecedented life events that really have not been seen since the 1918 flu pandemic.  Schools are closing for weeks, businesses are shutting down and people are hunkering down at home.  We also understand some sellers are leery of having people tour their home for sale.

Marketing of your listings does not need to stop.  Leveraging virtual tools is a great way to minimize some of these fears, and frankly the online audience likely will never be greater.  To help communicate the idea of leveraging virtual showings, we created a special web page around the ideal. 

Check it out here. http://floorplanonline.com/virtual-showings/

You and your sellers have invested a lot of time and money into the marketing process.  Leverage the FloorPlanOnline tour to showcase your listing 24/7.  In certain markets we have Matterport cameras that can add on an immersive online experience so potential buyers can point and click their way through a listing.  This provides complete transparency and it is the next best thing to being there.  In fact, we have had people buy $1 million homes just by looking at our tour – a physical property visit was never made.

So we highly recommend adding Matterport to your tour.  Just select the option when you place an order.  If you already have a tour, we can revisit the property can create a 3D property scan, or in some cases where we created the initial floor plan with a Matterport camera, we can simply activate the Matterport scan on your tour.  Please contact customer care to enable this feature.

 

Virtual Twilight for any photo

Virtual Twilight for any photo

We transform any day photo into twilight

Introducing a new service for any photo – the Virtual Twilight upgrade.

The virtual twilight upgrade takes ONE day-time photo and simulates a twilight scene using Photoshop.  It is not a replacement for twilight photography with multi-bracketed shots or advanced lighting techniques that will bring in the interior space view.  These examples are representative of the kind of lighting and window views you should expect.  We do try to remove shadows (unlike the other guys that just darken the photo so shadows are visible), add lighting effects and adjust window color to simulate twilight photography.  However, if you are expecting to clearly see the inside of the home and have no window reflections, please do not order this option as refunds will not be provided.

– just move the slider back and forth to see the difference between the original and the edited photo –

Pricing of the virtual twilight is $35 per photo edited, and you can order it as you place an order.  See examples of skies available and of finished photos below.

 – click any image to see it full screen with the selected sky –

Please email us with your requests or questions as we do have other skies we can select from if you have a special circumstance.  Note: you can also order this option after your order has been produced by emailing customer care or call us at 866-810-3816.

– other sample images – 

Virtual Showings in Uncertain Times

Floor Plans more valued than photos?

Zillow Buyers Rank Floor Plans #1

more important than photos, almost 2x more important than video

According to Zillow research, 58% of buyers rank the ability to view a floor plan of the home online while shopping for a property as extremely or very important. A total of 84% of buyers view floor plans is as important. What’s really surprising is floor plans outscored professional photos and videos. Only 46% of buyers said photos were extremely or very important.  Only 28% think viewing a video is very or extremely important. See the Power of Plans presentation to see how floor plans can take your listing marketing to the next level.

– Select the Play button to view the presentation – 

We help you get more Leads, Listings & Repeat Business

The photos, tools and presentations that FloorPlanOnline and their incredible photographer, Joel, provide have absolutely helped take our business to the next level this past year.  On more than one occasion we have had listings in close proximity of other similar listings in a neighborhood and each time we have drawn much larger crowds to our open houses and garnered much higher selling prices than the others.  Having FloorPlanOnline tours to show our clients has definitely helped us land listings, sell homes faster & for more money, and been a wonderful keepsake for our sellers after the closing.

Cynthia Harper

Broker, Windermere Real Estate

Get a floor plan for your next listing

Get the listing and sell them faster, and for more money with the FloorPlanOnline Platform.

Is a FloorPlan worth a thousand pictures?

Is a FloorPlan worth a thousand pictures?

There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here.  In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info!  Wow.  Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info.  See the NAR Study here.

As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation.  If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home.  After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing.  The seller will see the difference and likely select you!

Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool.  This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.

Try this embedded tour – all content works, including on any mobile device.  Just start clicking!

Suggested action item for you.  Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page.  Then leverage social media channels to post the blog post link and get people coming to your site.  This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.