Patent received for FloorPlanOnline’s Brandkeepr feature!

Patent received for FloorPlanOnline’s Brandkeepr feature!

Patent for Brandkeepr, a FloorPlanOnline exclusive

FloorPlanOnline received approval for it’s patent application for Brandkeepr, a system and process for converting an unbranded virtual tour of a real estate listing into a branded virtual tour of a real estate listing enhanced with agent branding, contact and marketing information.  U.S. patent number 11,328,374 (granted by the patent office on 2022-05-10) has been in the works for several years and we have spent thousands of dollars on the application, so we are really excited to have it approved!  With the patent, FloorPlanOnline is the ONLY tour provider that can automatically convert the unbranded tour you put into the MLS into a branded lead capture page for you on the websites people actually use most.  Meaning, you can leverage the massive traffic of Zillow, Realtor.com and Redfin to drive people back to the banded virtual tour, where your information and our lead capture form is then displayed, which gets you free leads!  This has been proven to get agents more business, just like Valerie’s testimony below details.What’s required to enable Brandkeepr?  Just use our virtual tour (see the set up info below).  But you do need our tour – just uploading photos to the MLS (or using a competitor’s tour) will not get you this free advertising on the sites people use most.

We Help You

As I can attest, FloorPlanOnline can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too. 

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

Steps for Brandkeepr

  1. Put the unbranded tour into the MLS in virtual tour field #1 (if your MLS has more than one field make sure it is in spot #1). IMPORTANT – make sure you use the version that has https:// in front of the website address. Brandkeepr only works is it has https://.   We give this to you in the email you get and in your account so just copy and paste the whole link.  Example, the unbranded tour link should look like https://www.seetheproperty.com/u/184056
  2. Go to your profile to make sure you have your website added, your company’s main site and any other sites or blog pages you might have.  You can adjust the Brandkeepr settings under the Edit My Brandkeepr Settings under Edit Profile. You can also configure the default list and turn sites off, if desired.  Just put the main address without any http:// or https:// at the beginning of it.
  3. We suggest you ALWAYS put this language at the beginning of your online marketing description to call out the virtual tour: “See the virtual tour for big photos, interactive floor plans, a video and the 3D walkthrough tour.”  Adjust the language for what you have on your tour.  With this text, even if the virtual tour is down the page or under other menus, people interested in your listing will seek it out because this is content they will not get on the page they are on, which displays just the photos!
  4. Publish your tour when you are ready, which means it is live and accessible via any virtual tour link.
  5. When a browser clicks the virtual tour link on select websites, we recognize where they are coming from and display the branded version, if appropriate.  Note, this feature may not work if accessed through a mobile app given the referral information is typically not passed with the click request.

Here is a quick overview video on Brandkeepr and how it works in action.

AI-based Professional Voiceover

AI-based Professional Voiceover

Introducing Professional Video VoiceOvers.

We can now create a professional sounding voice over for any of your selected videos using a text script either you, or we, write.  Starting at just $50, you get up to 3 minutes of audio for your video.  You can also add the audio to multiple videos we create, including the free Slideshow Video.

Just listen to the professional narration for this 3D Walkthrough Video below created with our VoiceOver Service.

The cool part is you can listen to one of 8 available voice avatar voices and then select the right voice for you and your listing.  Just click the Play button under each person below to preview the available voices speaking the same marketing text.  You will notice some speak things just a little bit differently, and you can’t tell this is not a real human speaking!  The magic is in the artificial intelligence text -to-speech processing engine that converts that text script into a professional voice over.

Just read and listen to this paragraph at the same time, as narrated by Jeremy, to see how we bring text to speech!

Or listen to all of our available voices.

Don’t have time to write the script?

We added an option where we write the script for you based on your key talking points and other info from the tour.  It’s just $50 extra for us to write the script for you, up to 3 minutes of total audio created.  Even with this, our voice over service is much more cost effective than other options that start at $150-$200 and take 3 days to complete.  We will turn around a first draft within 24 hours or less, and you get 2 free edit opportunities.  So save some money and write the script yourself, or save some time, and have us write it.

To add a voice over to one of your videos, just visit our VoiceOver Service page by clicking below and complete the form to add the voice over script or key talking points, and we will get started enhancing your video!

VoiceOver Service

Enhance any of your videos with a narrated professional voice over

VoiceOvers add value

A voice over helps communicate far more information beyond what the media or text can show

Lake Home Tour with Voiceover

Lake Home Tour with Voiceover

Weatherby Lake Waterfront!!!

Weatherby Lake, MO

 See The Story of This Home

This Spotlight Tour features the lakefront home of Marlin & Linda Cone.  Some of you may know Marlin, as he was one of the co-founders of FloorPlanOnline and performed a sales role for many years before going back to real estate.  It’s a special listing, in part because of the great memories the property has provided the Cone Family over the last 20+ years, but also because we customized the slideshow video with some video clips, text slides and a voice over that was generated from a text script. The base video is right out of the FloorPlanOnline video engine.  So things like the text explainer slides and video clips are something anyone can add in a few clicks.  The voice over is custom, but it is something we are looking to add in for automated voiceovers for any video.

Yes, the voice you hear narrating is all computer generated from a text script using an AI-based text to speech engine.  Our inspiration for this was the Val Kilmer documentary of his life – because of his throat cancer, Val was unable to clearly speak for the documentary, but as you can hear in the promo video, it’s his voice, which was synthesized specifically for the documentary.   Well, we took this text script that was created using Google Docs, shared with the Cone Team for edits, and then the voice over was generated and added to the video…again the base video media was generated from the built-in FloorPlanOnline video editor.

The question for you – is this feature something you would want and use on your virtual tour videos?  

We are contemplating providing a service to do this in phase I, and then provide a more integrated way to generate the voice over through the edit video tool in Phase II, if phase I is successful and desired from a customer perspective.  Please view the video and let us know your thoughts via our survey.  Your answers can help shape how we move forward with this voice over feature.

View the video & complete our short survey

Want different voices?

We could also allow you to select different voices.  Hear the description of our 3D Walkthrough Tour by Ava, one of the virtual voices.  She sounds pretty darn good.  Do you agree?

Embed on your Blog or Website

You can also view the whole tour through the embedded tour below.  Just click any media button to get started.

As a side note, if you have a blog, we highly recommend you do something similar each time you get a listing.  The listing and tour is great content for your blog or your social media channels, so leverage it.  Send an email to your base, directing them to your blog post.

All you need to do to embed the whole tour into your website is use this “iframe code” on your site. Most blogs allow you to embed youtube videos or other content.  Our tour can be just some of that content.   You can even just copy and paste this code – just replace the tour ID that is bolded with your tour ID.  Note it uses the TOUR format, which is a fixed frame.  replace the word tour with story and you embed the single property page version (although because you have to scroll it is not recommended for embedding).

<iframe name=”tour” src=”https://www.floorplanonline.com/tour/393546” frameborder=”1″ width=”100%” height=”675″></iframe>

You can also add a link or button to the full tour like we did below.

See the Story of this Home in a separate tab.

HomeDiary for your Clients

HomeDiary for your Clients

HomeDiary is a home management system created by FloorPlanOnline.  The content created for the listing lives on for both the buyer and the seller, as a management tool, and keepsake, respectively.  Each home can be claimed by both the Buyer and the Seller right from the virtual tour. 

In this webinar, we do a deep dive into what HomeDiary is and how it can work for you.  Did I mention it was free?

Edit Your Slideshow Video

Edit Your Slideshow Video

Check out the 5 minute overview on how to edit your video on demand.
Did you know that your slideshow video is completely editable, including the music, transitions, and what content shows?  Plus you can add your own video clips or photos, and even add handy text explainer slides.

See our brief 5 minute overview video on how to edit your slideshow video and create a new version within minutes.  No one else has such a powerful video tool, and it is all in your hands for fast and convenient edits! 

Please let us know if you have feedback, comments or suggestions as it relates to the video tool, or anything else.  Use our form to send your comments.