New Photo/Video Editor

New Photo/Video Editor

Introducing the new Photo/Video editor.

We spent last year completely recoding our back-end video engine to make it more scalable and reliable so it is able to produce smoother, more cinematic videos.  Now, we have completely recoded the front-end editor you use to create the videos.  It is built using modern code and comes with these benefits highlighted below:

  • NO use of Adobe Flash, which means you can use your iPad to edit the photo order and create a video.  The old editor required Flash.
  • Simplified Intro/Exit branding slides that pull from your profile info & can be shown independently of each other
  • Ability to add photos or even ready to use video clips and sequence them into the timeline.
  • Auto syncing of the floor plan images that can be inserted in the video (at this time they are not shown in the photo gallery because the point & click plan shows the floor plans there)
  • Add a Text slide to help communicate a space or feature. This is similar to the text posts you see on Facebook, and it includes the ability to add in emojis. 😉  You can also use this to create a custom branding slide and select to show it ONLY on the branded version of the video we create (so you do not get in trouble with your MLS and their unbranded requirements. 💡 See example below.
  • Auto saves – no more save and preview or save.  It just does it.
  • Video length indicator
  • Multi-select images – use SHIFT+Click to select
  • Quick editing panel for everything you can change on each media item.  See example below.

 

This is the text slide editor so you can create any kind of custom slide and inject into the video timeline.

Click the photo (media card) to show the quick edit panel for each media item.

Floor Plan images are automatically updated when changes are made to the floor plan (under Edit FloorPlan). Only available in the video timeline for now.

Introducing the Social Media Video

Introducing the Social Media Video

We are now offering a custom social media video for any listing. You can order a custom Slideshow Video as you place an order. We are now including the Social Media Video with every Custom Slideshow Video! So you get 3 videos – the branded custom slideshow video and an unbranded version, both of which are embedded on your tour, and the 30 to 60 second social media video for use on sites like Instagram.

Learn more and order your video for any listing here.

New Order Process Launches

New Order Process Launches

New Order Form for All Markets

We are releasing our new order process for all markets in June.  The new order form has been operational in certain markets for some time and has processed over 25,000 orders, so it works well.  It is now available everywhere.  The benefits include:

  • Showcase the selection of premium photography (which may be the only option in some markets).  See samples of tours from around the country that showcases premium photos. 
  • Adjust the price for smaller properties, but allow for additional photos to be ordered for larger ones
  • Lower price on self service options
  • Choose from various floor plan and 3D tour services
  • Order additional services, such as a custom slideshow video to additional service provider options, like aerial photos & videos, twilight photography and more.
  • Add preferred (but not guaranteed) appointment times and other details.

This new process is part of our shift to provide the high quality content for a reasonable price.  We understand we are not the cheapest, but we are also not the most expensive, and NO ONE else has all the tools and functionality we do, including our 2D/3D floor plan tools, automatic tour branding on select websites, free slideshow video and our exclusive Claim Home to HomeDiary feature for the buyer, and the seller (as a keepsake).

All of this content can get you more listings and help you sell them faster and for more money.  See the research results from Zillow and NAR that found buyers highly value floor plans in our Power of Plans analysis.  

View the Video to see a short overview of how it works

Now that we have an easier process for people to order, if you need a service that we are not providing, please talk to your local service provider, or shoot us an email or give us a call, as we would love to help you out! 

Don’t forget!  We have several tour and theme options now.  We highly recommend the Story format with the Cottage theme that provides a single property website layout with big content.  You can also select the new Tour format to have a modern, responsive layout that is in the classic “fixed” tour (no scrolling) layout.  This is great for embedding on a blog post for example. You can also use both at the same time.  Just select your preferred default (such as the Story, which you can do in your profile or on Edit Details page), and then use the below tour URLs for each specific format you want to use in a specific situation (change the xxxxxx to your specific tour ID, which you can find in the email we send or on Manage Tours).

Just remember to use the https at the beginning so when you embed it, you will not get security errors AND this is what enables Brandkeepr on various websites. The tour link we email you when your tour gets published is what you should put into the MLS, but you can use the other link for any other purpose (such as a blog post, social media campaign or email blast).

If you would like to embed the whole tour on your website, all you need to do is copy and paste the sample embed code below into a blog post and change the XXXXXX to your specific tour ID.  The whole tour should then work on your site.  Note, we recommend using the TOUR format for this purpose, as reflected in the URL (includes “tour” in the url) within this embed code below.  If you would like to start the view with specific content, just go to the tour version, click on the content you want to show when it loads, and then copy and paste the URL part in the exact yellow highlighted part below. An example link that starts with the floor plan view is https://www.floorplanonline.com/tour/62568/b/floorplan and it looks like this screen shot.

Sample Embed Code

<iframe name=”tour” src=”https://www.floorplanonline.com/tour/xxxxxx” frameborder=”1″ width=”100% height=”700″></iframe>

Read more about embedding the  tour and how to customize it here

Exclusive Zillow & Trulia Functionality

Exclusive Zillow & Trulia Functionality

Your Brand on Your Listing

It may sound silly, but the fact is, your branding and contact info is NOT displayed on any virtual tour on Zillow (and other sites) by default

But it can be displayed if you use the FloorPlanOnline or HomeDiary PRO platform. 

Our patent-pending Brandkeepr process automatically converts the unbranded tour to branded on sites representing over 90% of the real estate-oriented website traffic.  The Zillow Group alone makes up almost 50%!  So be where the people are and get seen in more places

We automatically add you back, plus add a video too, for free!

  • Branded Tour – our patent-pending process re-brands the unbranded MLS tour to branded, automatically
  • Embedded Video – we add our automated slideshow video (or custom video) with your branding as an embedded video on the Zillow & Trulia listing page, automatically. 

Why is this important to you?  Just uploading photos to the MLS does not give YOU free advertising on sites like Zillow, Trulia, Realtor.com, Homes.com and more. 

A virtual tour can…if it has your branding. 

No other tour company can convert the unbranded tour to branded and have an automated video posted to your Zillow/Trulia listing, for free.  This strategy puts your brand on websites that represent over 90% of the real estate oriented website traffic and leaves “bread crumbs” back to you so people can find you easily and the great marketing you do for listings.

FloorPlanOnline and HomeDiary PRO can.  

 

This image shows an example of how the agent branding looks when a user clicks the video button on Zillow or Trulia.  With HomeDiary PRO, it can be automated from your data feed for all of your agents and listings too.

Enhancing your listing doesn’t have to be that hard

With the FloorPlanOnline platform and the HomeDiary PRO subscription, it can be done automatically for you.

I have used FloorPlanOnline for close to 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale.

The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.

Rick Franz

Managing Broker, Windermere Real Estate

Want a personal demo for your company?

Introducing Call2Action

Introducing Call2Action

We just released the best way to get a buyer on the line, and then hook’em.  The Call2Action PhotoTM!

Now, every newly published tour has a composite image of select content from the tour called the Call2Action Photo.   It features the exclusive content like the floorplan image, a video screen shot and some other photos.  It is designed to be used on sites like Zillow, Trulia and Realtor.com (the 3 together make up over 70% of the real estate traffic) to leverage their massive monthly traffic to get more people coming to your virtual tour.  Once they are there, use our event-based lead capture to communicate and seal the deal!

The Call2Action photo can be uploaded to Zillow and moved to say position #2 to let the viewer know there is cooler, better content on the virtual tour.  Download the branded version right from the Marketing Center main page.  We also have an unbranded version (that does not have the tour link but just calls out to click the virtual tour) that can be used on the MLS.  This can then get swept to Zillow, Trulia and Realtor.com, sites that typically include the virtual tour links via Listhub distribution.  call2action_branded (13)

Coming soon – We are also working on some updated tour posting solutions for Zillow and Craigslist…that can make the posting of the virtual tour either automatic, or as simple as a few steps.  We can also upload the branded Call2Action photo right into your Zillow listing.  We hope to launch this new feature within the next few weeks, so stay tuned!

 

PS. The Call2Action photo is live on all tours published as of September 19th.  If you want it on an older tour, just go to Edit Tour, then Edit Photos/Video and hit the save button.  The branded Call2Action photo should then show up as a button in the Marketing Center.

THE STORY:  The ALL-In-ONE TOUR

THE STORY: The ALL-In-ONE TOUR

The STORY The ONE tour that combines any kind of listing content into a site that gets distributed through the web so you can leverage your free marketing opportunity on Zillow, Realtor.com & Trulia!

The Story is a new, easy-to-use single property website that makes your listing, and you look amazing. It’s FLASH free & mobile friendly, so those 60% of viewers using their mobile device still can see the great content created for your listing, including interactive floor plans. Featuring YOUR branding & flexible for ALL content types.  Welcome to the Story.

HERE’S HOW IT WORKS

You can select the Story option under “Tour Frame Type.”  Then select the theme you want.

The STORY has 4 Themes

All the content buyers want to see

Get more leads by differentiating yourself and your listings online with amazing listing content. See a sample – click to view our Demo House listing

Photo Grid with Full Screen Images

2D & 3D Floor Plans

Lead Capture

Claim Home to HomeDiary for Buyer

3D plan with improved room planner coming soon

Embed Matterport, YouTube, Vimeo

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