We have opened things up so now any FloorPlanOnline user can leverage our homeowner platform, HomeDiary, and provide it as a gift to all of your clients.
See the video for what HomeDiary is and what it can do for you to stay in front of your clients – sellers, buyers and all of your past clients. This provides a great reason to reach out to now with a free gift for them. It should be available before the end of November. Enjoy!
We spent last year completely re-coding our back-end video platform to make it more scalable using a video rendering engine built on top of Amazon web services. This added reliability to produce smoother, more cinematic video and scalability to handle hundreds, or even thousands of videos a day. Now, we have completely recoded the front-end editor you use to create the videos.
See the overview video or read below for key features.
Key Features. The new editor is built using modern code and comes with these benefits highlighted below:
Upgraded size to HD – 720P standard
NO Adobe Flash, which means you can use your iPad to edit the photo order and create a video. The old editor required Flash.
Simplified Intro/Exit branding slides that pull from your profile info & can be shown independently of each other
Ability to add photos or even ready to use video clips and sequence them into the timeline (video clip audio support coming soon).
Auto syncing of the floorplan images that can be inserted in the video. If a room name changes, it automatically updates the video. At this time floorplan images are not shown in the photo gallery because of redundancy – but see the video for a work around. Seed feedback to email@example.com )
Add a Text Slide to help communicate a space or feature. This is similar to the text posts you see on Facebook, and it includes the ability to add in emojis. 😉 You can also use this to create a custom branding or co-listing slide and select to show it ONLY on the branded version of the video we create (so you do not get in trouble with your MLS and their unbranded requirements. 💡 See example below.
Auto saves – no more save and preview or save. It just does it.
Video length indicator
Multi-select images – use SHIFT+Click to select
Quick editing panel for everything you can change on each media card. See example below.
View Preview – a small video is rendered within 1-2 minutes for quick preview of your edits. Produce the Tour and Create Video to generate final video.
Video is automatically added to your tour with an unbranded version too, and it is available for download under the Marketing Center so you can upload it to social media. We automatically post it to YouTube, your channel or ours.
This is the text slide editor so you can create any kind of custom slide and inject into the video timeline.
Click the photo (media card) to show the quick edit panel for each media item.
Floor Plan images are automatically updated when changes are made to the floor plan (under Edit FloorPlan). Only available in the video timeline for now.
How to use the new editor on older tours.
The new video editor is available on all tours produced beginning after April 12th. If you would like to use it on an older tour, you can. Here is what you need to do. Just know there are some features like the floorplan sync and the text slides that are not supported in the old editor, so if you use this, you need to use it going forward for that tour.
The “back-door” way to use the new video editor – when logged into your account, just open a new tab and use this URL:
https://vifp.com/photo-video-editor/xxxxx where the xxxxx is equal to your tour ID of the video you want to edit.
You will have access to all the new features, but if you save and exit the page and come back and go to Edit Photos/Video, you are going to see the old editor and certain things will not be there, like the text slides and floor plan images. So, just remember to use this special link to edit the video going forward.
We are now offering a custom social media video for any listing. You can order a custom Slideshow Video as you place an order. We are now including the Social Media Video with every Custom Slideshow Video! So you get 3 videos – the branded custom slideshow video and an unbranded version, both of which are embedded on your tour, and the 30 to 60 second social media video for use on sites like Instagram.
We are releasing our new order process for all markets in June. The new order form has been operational in certain markets for some time and has processed over 25,000 orders, so it works well. It is now available everywhere. The benefits include:
Showcase the selection of premium photography (which may be the only option in some markets). See samples of tours from around the country that showcases premium photos.
Adjust the price for smaller properties, but allow for additional photos to be ordered for larger ones
Lower price on self service options
Choose from various floor plan and 3D tour services
Order additional services, such as a custom slideshow video to additional service provider options, like aerial photos & videos, twilight photography and more.
Add preferred (but not guaranteed) appointment times and other details.
This new process is part of our shift to provide the high quality content for a reasonable price. We understand we are not the cheapest, but we are also not the most expensive, and NO ONE else has all the tools and functionality we do, including our 2D/3D floor plan tools, automatic tour branding on select websites, free slideshow video and our exclusive Claim Home to HomeDiary feature for the buyer, and the seller (as a keepsake).
All of this content can get you more listings and help you sell them faster and for more money. See the research results from Zillow and NAR that found buyers highly value floor plans in our Power of Plans analysis.
View the Video to see a short overview of how it works
Now that we have an easier process for people to order, if you need a service that we are not providing, please talk to your local service provider, or shoot us an email or give us a call, as we would love to help you out!
Don’t forget! We have several tour and theme options now. We highly recommend the Story format with the Cottage theme that provides a single property website layout with big content. You can also select the new Tour format to have a modern, responsive layout that is in the classic “fixed” tour (no scrolling) layout. This is great for embedding on a blog post for example. You can also use both at the same time. Just select your preferred default (such as the Story, which you can do in your profile or on Edit Details page), and then use the below tour URLs for each specific format you want to use in a specific situation (change the xxxxxx to your specific tour ID, which you can find in the email we send or on Manage Tours).
Just remember to use the https at the beginning so when you embed it, you will not get security errors AND this is what enables Brandkeepr on various websites. The tour link we email you when your tour gets published is what you should put into the MLS, but you can use the other link for any other purpose (such as a blog post, social media campaign or email blast).
If you would like to embed the whole tour on your website, all you need to do is copy and paste the sample embed code below into a blog post and change the XXXXXX to your specific tour ID. The whole tour should then work on your site. Note, we recommend using the TOUR format for this purpose, as reflected in the URL (includes “tour” in the url) within this embed code below. If you would like to start the view with specific content, just go to the tour version, click on the content you want to show when it loads, and then copy and paste the URL part in the exact yellow highlighted part below. An example link that starts with the floor plan view is https://www.floorplanonline.com/tour/62568/b/floorplan and it looks like this screen shot.
It may sound silly, but the fact is, your branding and contact info is NOT displayed on any virtual tour on Zillow (and other sites) by default
But it can be displayed if you use the FloorPlanOnline or HomeDiary PRO platform.
Our patent-pending Brandkeepr process automatically converts the unbranded tour to branded on sites representing over 90% of the real estate-oriented website traffic. The Zillow Group alone makes up almost 50%! So be where the people are and get seen in more places
We automatically add you back, plus add a video too, for free!
Branded Tour – our patent-pending process re-brands the unbranded MLS tour to branded, automatically
Embedded Video – we add our automated slideshow video (or custom video) with your branding as an embedded video on the Zillow & Trulia listing page, automatically.
Why is this important to you? Just uploading photos to the MLS does not give YOU free advertising on sites like Zillow, Trulia, Realtor.com, Homes.com and more.
A virtual tour can…if it has your branding.
No other tour company can convert the unbranded tour to branded and have an automated video posted to your Zillow/Trulia listing, for free. This strategy puts your brand on websites that represent over 90% of the real estate oriented website traffic and leaves “bread crumbs” back to you so people can find you easily and the great marketing you do for listings.
FloorPlanOnline and HomeDiary PRO can.
This image shows an example of how the agent branding looks when a user clicks the video button on Zillow or Trulia. With HomeDiary PRO, it can be automated from your data feed for all of your agents and listings too.
Enhancing your listing doesn’t have to be that hard
With the FloorPlanOnline platform and the HomeDiary PRO subscription, it can be done automatically for you.
I have used FloorPlanOnline for over 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale.
The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.
We just released the best way to get a buyer on the line, and then hook’em. The Call2Action PhotoTM!
Now, every newly published tour has a composite image of select content from the tour called the Call2Action Photo. It features the exclusive content like the floorplan image, a video screen shot and some other photos. It is designed to be used on sites like Zillow, Trulia and Realtor.com (the 3 together make up over 70% of the real estate traffic) to leverage their massive monthly traffic to get more people coming to your virtual tour. Once they are there, use our event-based lead capture to communicate and seal the deal!
The Call2Action photo can be uploaded to Zillow and moved to say position #2 to let the viewer know there is cooler, better content on the virtual tour. Download the branded version right from the Marketing Center main page. We also have an unbranded version (that does not have the tour link but just calls out to click the virtual tour) that can be used on the MLS. This can then get swept to Zillow, Trulia and Realtor.com, sites that typically include the virtual tour links via Listhub distribution.
Coming soon – We are also working on some updated tour posting solutions for Zillow and Craigslist…that can make the posting of the virtual tour either automatic, or as simple as a few steps. We can also upload the branded Call2Action photo right into your Zillow listing. We hope to launch this new feature within the next few weeks, so stay tuned!
PS. The Call2Action photo is live on all tours published as of September 19th. If you want it on an older tour, just go to Edit Tour, then Edit Photos/Video and hit the save button. The branded Call2Action photo should then show up as a button in the Marketing Center.