They want to use technology to simplify things, like electronic documents and file sharing.
They want to screen properties BEFORE they ever visit them. This means lots of photos, aerial images, virtual tours and we think floor plans to help people visualize how their family can live in the property, not how the seller currently is living in it. Lots of research out there that says 70% to 90% of buyers want to see floor plans when they search. Leverage this and market it at the listing appointment to get the listing every time!
Be the expert on the process and help people understand it.
Now every buyer can claim their new home right from the FloorPlanOnline virtual tour. With the click of a button, the buyer sends a request to you as the listing agent to approve giving a copy of the photos and floor plans (including the 3D Space planner) to the buyer in their own private HomeDiary account. Now, that great content created on the “For Sale” side of the transaction can live on with the “For Living” side! No other virtual tour platform has this capability because no one else has their own 3D floor plan tool that can do the amazing things the FloorPlanOnline tool can do!
Right now, the Claim Home feature is live on the Full Screen tour. We will be working to add it on other tour versions. If you want it on your tour now, simply go to Edit Details from the Manage Tours page and select the Full Screen tour option, then save at the bottom. The Claim Home button will then show under tools as you see in the above screen shot.
Then just look for the approval request from the buyer. You can also point out this feature to the buy side agent as a courtesy to them and their client.
We are currently working on some market research as part of our participation in the NAR REach program around HomeDiary options and integrations with some of the tools you already use, such as transaction management platforms, CRM systems and even some larger regional brokerages. So stay tuned for some interesting things to come as we approach the National Association of Realtors’ annual convention.
This is an update to my original post back in 2017.
Drone photo and video footage can add some cool and interesting views to real estate listings. But to create them for real estate purposes, which is considered a commercial use, the person controlling the drone (the “Pilot in Command”) must be legal, which means they should have an FAA issued Remove Pilot certificate (small UAV license). Failure to do so can mean fines as well as possible jail time. To get a certificate, you must pass the remote pilot knowledge test, which asks questions about airspace, weather, who qualifies, airport operations, emergency procedures and pre-flight/flight procedures, to name a few. just because you do have a license does not mean you can fly everywhere. Many areas around larger cities do have airspace class restrictions and if you do not know what they are or how to get approval, you are putting your client, and yourself at huge risk, by not only fines by the FAA, but possibly personal liability if something bad happened.
I passed my test in 2017, so I am a sUAV pilot! I thought I would pass along my experience if you are interested. I will say, I think it is a good idea that people have to go through this whole process, and in fact, I would almost suggest a hobbyist have to go though it as well, given the consequences of someone doing something stupid with another plane in the sky….but that is for another day. I did learn a lot and have a good appreciation for why there is a need for this process.
Studying. I started to read some different documents (like the Pilots Handbook), but could barely keep myself awake. So I finally broke down and bought access to a video tutorial site. I used these guys. http://remotepilot101.com Jason does a great job going through the material and emphasizing what is important and what is likely to be on the test. It is $149 and well worth it because you will need to retake the test every 2 years and your initial purchase covers you for future years. After each section there are sample questions, that look very similar to the real test questions. There is a final exam at the end as well. Here is my drone tutorial I created. But to get the full effect you need to buy the video course and then you can understand what these are all about.
This is all I did. I would suggest reading at least the summary to the Part 107 rules & regulations. There are a few questions about eligibility. Here are some helpful resources:
Taking the test. You need to go to an official testing station to take the computer test.
Need to schedule the test first. There is a list of testing centers below but I was told you have to call PSI to schedule it. 800-211-2754 – It costs $150. They also said you need to be a member of www.aopa.org and you get $10 off if you are member too. I signed up for the free student membership. see the test centers here
The Test. It was pretty much like the sample questions in the RemotePilot101. They had some images as part of the questions. Note…I was provided a test supplement, but I thought it was really more for a real pilot’s test as the lady also gave me some other measuring tools and she did not mention that the images ARE IN THE BOOK…so I did not even use it…but the images in the test questions ARE in the book, and this makes answering the questions a lot easier, as I could not really read some of the details on the computer. So, while I did pass, I probably would have gotten at least 3 or 4 questions right had I just looked in the book! It took me about 45 minutes. I answered most questions, I flagged a few and then went back through each question using the 1990’s style navigation…so you do have an opportunity to go revisit any question again. When you are done, close out and the testing person gets your results, and then prints your certificate if you pass!
Getting the Remote Pilot License. Register and then go through the process here iacra.faa.gov. Note – you need the Knowledge Test ID and this is not available until 48 hours after your test…I guess someone needs to put in a punch card or something into the old government computers…
I finalized my application at iacra.faa.gov. The process was a little clunky, but it found my test and you digitally sign the documents. So, I believe at this point I am an official Drone Pilot! Not that I will be doing a lot, but given I run the company I thought it would be good to have the knowledge and capability…and hey, I have to admit, it is fun (except when there is a fly away…which I did experience playing around at Weatherby Lake). Remember the return to home button.
After a few days you can log back in and print off your temporary certificate! You do not need to wait to fly to get yours in the mail.
One last thing I thought was funny. One of the test questions involved my home town in Iowa – Onawa. Population 3000. What are the odds of that??? I thought it was destiny that I should become a Drone Pilot, aka DronebyCone.
Getting a Drone. In the Seattle area, we have 4 different drones. Two DJI Phantom 3 Advanced and two DJI Mavic Pros. Based on my experience, the Mavic is easier to use and there is less risk of it losing connection and having the drone go crazy. DJI is to come out with an update to the Mavic soon (as of April 2018), so I may get one of those. DJI, Amazon or eBay are good sources to buy. If you buy the drone other than from the DJI website, you can still buy the DJI Care, which is crash protection but you need to activate it BEFORE you ever fly. Check our their service options here. I am not sure you really need 4K video since most computers are NOT 4K and 60% of users are on mobile anyway. But the Mavic does shoot in 4K video and good photo size.
Insurance. To work with FloorPlanOnline, you need insurance. I would imagine the larger brokerages will require some kind of coverage as well. I am investigating options, including a possibility to have an overall umbrella policy to cover all activities within our network. I was told this group www.modelaircraft.org comes with $2.5 million of liability insurance, but when you look at the details, it DOES NOT cover business pursuits. So investigating other options. I found an app called Verifly where you can buy insurance on demand for $10-$25 for 1 hour within 1/2 mile radius of your flight (price varies based on where you are and the risk to them). So this might be a good option starting out. I have read some other posts that insurance can run $800 to $1000 per year and one of our providers mentioned a renewal bill for $1500! So, price accordingly! Your break even on number of jobs at $10 each for insurance is 120 or so…
Preflight Checklist. As I am helping out as the PIC before our Seattle provider Christine gets certified, my first job was to be today. Well, like a good certified PIC, I first checked the airspace, and low and behold, the area I was going to shoot in is a class D space that is controlled from the ground to 2500 feet! So, I had to refresh myself on the process AND get approval from the Renton ATC. Note…the new process is you have to submit an airspace authorization through the FAA’s website. There is a small UAV button on the main page that takes you to this form https://www.faa.gov/uas/request_waiver/ you have to fill out IF you need airspace authorization. So I thought I would just include this in a checklist that could be used every time. See my Checklist. Feel free to print it out or request a copy.
If the first item comes back you will be in a class G, then you can stop and go shoot after checking the Notams/weather, but otherwise, you need to get clearance. It turns out a lot of high priced property (like all of Mercer Island, WA) is included in Class D airspace in the Seattle area as you can see. The dashed blue line means Class D airspace and the  means it is from the surface to 2500 feet. So to fly in these areas you must get clearance to be legal. It is a good idea to go to Skyvector and just look around the areas you normally will serve to get a feel for what kind of airspace you will be dealing with. If we do a lot of Mercer Island stuff, it will become a pain in the butt fast having to call every time…and the 90 days in advance thing does not fly with real estate, so warn your clients of the possibility of reshoots! But hey…we are being legal and I know I do not look good in an orange jump suit.
That is about it. I think there is lots of opportunity to provide some cool aerial images, videos and even expand the services of what we do and who we work with. So get going, start studying and get your remote pilot license!
How to sell it. We are rolling out a new order from that can merchandise anything you might want to sell. We are experimenting in Seattle with some custom videos. You can see some examples of the videos on our Vimeo channel: https://vimeo.com/floorplanonline If you want to provide this kind of content we can leverage our production group, and when the new order from comes to your market, it will be part of the order flow. Contact us for questions there.
If you missed the training session for drawing 2D and 3d floorplans, you can view this video that goes over many of the things discussed. Its a lot of info to absorb but hopefully it helps you draw faster and more efficiently!
The FloorPlan created during the training is below
I just saw this blog post on Linkedin, and thought it was an interesting, and applicable read, to what we are doing with helping to market real estate. It basically says a human has an attention span of 8 seconds, so if you can’t capture the user within that timeframe, they move on. You can read the full post here.
The post says to follow these rules for content marketing some parts copied verbatim):
1. Capture the attention quickly. In our case – the tour has to load quickly to display the content.
2. Content needs to be engaging (e.g. shareable) in the ecosystem it lives in. Eg We focus on floorplan content, something that buyers want to see as it shows how their family can live in a home.
3. Content needs to be authentic. For FPO, each house is different and unique.
4. Employees are your best ambassadors: with FPO, we run an employee-owned company and strive to provide helpful, US-based customer service.
5. It’s a marriage, not a one night stand. If your brand starts producing content for social media, its a commitment to your audience, not an experiment.
I relate this 8 second stat to tours out there today. Matterport has received a lot of press in the last year….yet from a user perspective, it can take 20 to 30 seconds, or more, for it to load. And then, the user has to point and click, spending valuable time, just to screen a property. Don’t get me wrong, it is cool technology, but is it the right technology to use as THE base marketing tool? I say no. Per independent research, buyers want to see #1 – Big Photos and #2 – FloorPlans. Videos, 360s, and everything else are ancillary. That is why we created our Full Screen HD Tour…to showcase a property with big large content and to let people quickly screen properties, to then take the next step.
We have long had a way to add a custom video to your tour, such as a YouTube or Vimeo video. Well, this same tool can be used to embed a Matterport 3D home scan into your tour. Just copy and paste the embed code provided by Matterport into the Custom Video section on Edit Details. We are working on some enhanced ways to embed content, including being able to change icons and multiple embeddable content options…so look for that soon. In the meantime, see this example tour.
or here is the embedded version, where you can embed your whole tour on a webpage or blog post, just like this, and easily provide all that great content on your own website! Just click Video to see the Matterport Tour.
Note, we drew the floor plan from the top view of the home scan. So, you can provide us the embed code and we can create the floorplan just from the scan. As a Subscriber, that is just $30, or if you create a self service tour, it is just $69 to clean up a plan, up to 10,000 sq ft! The photos were taken from screen shots of the tour as well, so that is why the quality is less and you can see the dots of the scan placement.
While at this time we do not officially provide the matter port Scan service, this at least allows you to embed it into the overall virtual tour and still use our platform for the print marketing (customizable brochures with the clean floor plan), tour distribution, YouTube Videos and even lead capture on the tours. Plus you are in complete control of when and where the virtual tour shows and what people can see, since your system has supported virtual tour functionality for the last 10 years!