How does it work?  It’s pretty simple really.  Publish your tour and if we can’t link the tour to the MLS for you, just select the copy url button next to the unbranded Tour link provided in your account under Photos/Media – Presentation Links, or in the email we send you. Then, just paste it into your MLS’s virtual tour or virtual media field for your listing.  The tour gets distributed across the web, and when clicked on from select sites, if we can recognize where the user was coming from, like from Zillow, we automatically convert that unbranded tour back to the branded version, all while keeping the unbranded tour on your direct competitor sites to comply with MLS  rules. It’s like a breadcrumb being left back to you on the sites that people actually use most, and it has been proven to win you more business, leveraging your HomeDiary Story.

Key Steps each time you have a tour to get it distributed.

• Make sure we have the MLS number correct in our system – you can change it by selecting Property under the Actions column on the Stories page.
• Customize your Story – you can select a different hero photo (main image that shows when the tour loads), show or hide the description text on it as well as property features, and move the content around on the tour, so if you want to feature the Matterport, the contact from or photos towards the top, you can. It is a simple drag and drop edit interface.  Check out this FAQ on how to do customizations.
• Make sure you Publish your Story (tour).  Under status it will either say In Progress, Produced (meaning we created the tour and billed you), or Published.  When you are ready to market the property, to just make sure you click the Publish button, which makes it live and indexible by search engines. Go to Publishing to see status, or it should also show on the Photo/Media page.  If it has not been published, you will see an orange Publish button.
• Download the photos for uploading to your MLS. We support different sizes, even custom sizes of images.  Most MLSs can resize, so we suggest the Large or Print quality size. Go to Photos/Media under Actions on the Stories page.
• KEY: Put the unbranded virtual tour link in your MLS as a virtual tour (sometimes called virtual media).  Go to Photos/Media and then to the Presentation Links section. In some cases we do automated linking.  In others, you will need to add the tour link – it is a simple copy/paste process.  Just use the unbranded tour, which is emailed to you when the tour is first created as well.  Some MLSs do require the restricted one that removes all out links and the property address as well.  But remember, with Brandkeepr we will show the branded tour on the top sites, so who cares about the MLS version!
  • Just make sure the virtual tour link includes the https:// at the beginning of the URL – this is the key to making sure Brandkeepr works.
• Remember, on the branded tour, you can pretty much show anything, as long as it complies with RESPA…check out our post on how to add all kinds of branded content to your tour.

Brandkeepr gives you potential exposure to over 700 million+ visitors a month! With Brandkeepr, your logo, photo and contact info, and our lead capture form are seen on 98% of the Top 10 real estate search sites, including the Zillow, Realtor.com, Homes.com & more when someone clicks the tour link on their website listing page.

This functionality also highlights the power of OUR virtual tour.  Why spend thousands of dollars (or 40% of your commission) on ads to get leads on these sites when you can leverage the free advertising you already get with each listing to be seen by buyers and sellers.  Just uploading photos to the MLS DOES NOT give you this free advertising opportunity, nor does using someone else’s tour.  With our tour, you get exposure for FREE on sites that buyers and sellers use most, namely Zillow, Trulia, Realtor.com, Homes.com and Redfin.  You already have seen the Valerie story…and it is all because of Brandkeepr.

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