The STORY The ONE tour that combines any kind of listing content into a site that gets distributed through the web so you can leverage your free marketing opportunity on Zillow, & Trulia!

The Story is a new, easy-to-use single property website that makes your listing, and you look amazing. It’s FLASH free & mobile friendly, so those 60% of viewers using their mobile device still can see the great content created for your listing, including interactive floor plans. Featuring YOUR branding & flexible for ALL content types.  Welcome to the Story.


You can select the Story option under “Tour Frame Type.”  Then select the theme you want.

The STORY has 4 Themes

All the content buyers want to see

Get more leads by differentiating yourself and your listings online with amazing listing content. See a sample – click to view our Demo House listing

Photo Grid with Full Screen Images

2D & 3D Floor Plans

Lead Capture

Claim Home to HomeDiary for Buyer

3D plan with improved room planner coming soon

Embed Matterport, YouTube, Vimeo

Join the conversation.  Let us know what you think by commenting using your Facebook account.

Virtual Reality Tours Can Help You Sell Your Listings

Virtual Reality Tours Can Help You Sell Your Listings

Looking for that competitive edge?  Check out VR.

What is VR?  It is an artificial, computer-generated environment that you experience as if you were inside the image, or in this case the home. Put on a virtual reality headset and you can go on a tour of a home without ever setting foot inside the door, not only making house hunting more efficient, but also helping to reduce stress in a relocation situation.  As far as the selling process with VR, distance doesn’t matter. You can offer the same experience to a client in the United States and a client in Hong Kong, 24 hours a day.

One problem that has plagued real estate agents for decades is that an empty home is a difficult sell. Without furniture and all of the other little touches that turn a house into a home it can be very difficult for a potential buyer to imagine themselves living in a particular property. With technology, the virtual solution solves this dilemma and ‘staging’ a home, just got less expensive and easier than lugging in actual pieces of furniture to fill a home when it’s open for inspection. FloorPlanOnline’s 3D floor plan solution allows anyone to drag and drop furniture onto a “clean slate” floor plan model and virtually stage it with furniture.  Better yet, they can virtually change wall colors, flooring, or even experiment with removing a wall to see what an open concept might look like.  Click a button and see it in 3D from the top, or go all in with immersive First Person view. Our 3D plan enhances some of the other cool 3D tours like Matterport, which show all of the sellers’s stuff in the property, as well by converting any Matterport tour into a 3D model that allows you or the owner to do anything, all virtually and in real time.

But is this really what consumers want?  According to Coldwell Banker’s 2018 Smart Home Marketplace survey (download PDF here), the answer is YES!  Th CB study reveals insights on how smart home tech and VR (Virtual Reality) are set to benefit consumers in a myriad of ways.  Their survey included responses from 3,000 adults revealing that:

  • 77% of homebuyers would like virtual reality tours before seeing the listing in person.
  • 84% agree they would love to see video footage of homes before visiting
  • Another 68% would like to use technology to see how their current furniture would actually look in a new home.
  • Further, 62% of Americans said they would be more apt to go with a real estate agent, that offered VR Tours over an agent who did not.

An example 3D Space Planner, standard with all FloorPlanOnline Tours and HomeDiary users.

When it comes to Smart Home products that could make or break a sale, the table below shows a percentage of Americans who already own, or plan to purchase, Smart Home products.

The following Smart Home Products were picked by respondents to be the most important pre-install in a listing:

  • Smart Thermostat  – 77%
  • Smart Fire Detector – 75%
  • Smart Cardon Monodie Detector – 70%
  • Smart Camera – 66%
  • Smart Lock – 63%
  • Smart Lighting System – 63%

While some of the changes expected to hit real estate technology may be a decade out to be fully felt, the movement is taking steps forward every day. Virtual Reality has proven its worth and it won’t be long before it transforms the property-buying experience for home buyers all over the world.

FloorPlanOnline’s HomeDiary PRO service is the perfect online tool to help showcase your listings, and well as provide a unique homeowner management tool to all of your clients for one low annual fee. With HomeDiary PRO, you can provide an HGTV-like 3D floor plan tool to all of your clients to they can Dream, Manage and Do more with their home.   To learn more visit HomeDiary PRO.  Existing FloorPlanOnline customers, please contact sales for special options.

First Time Ever: Average New Home Prices Soar Past $400k

First Time Ever: Average New Home Prices Soar Past $400k



First Time Ever: Average New Home Prices Soar Past $400k

Over the past 7 years, a renewed faith in the American economy (starting back in 2010) and now continuing through 2017, has resulted in significant increases to the selling price of homes.

According to just released Census figures in its October 2017 New Residential Sales report,  new single-family home sales are up 6.2 percent month-over-month.  The Census Bureau’s numbers declared an average home sales price of $400,200 – the highest since March 2007’s average of $329,400.


There were approximately 235,000 new single family homes for sale in the US in December 2016. This is slightly lower than the 2015 value of 237,000, and 53% lower than the 2007 inventory of 496,000.

Also during the calendar year of  December 2016, there were approximately 563,000 new homes sold.  That’s an increase of 12.2% from the 501,000 homes sold in 2015. With this information, concerning yearend inventory of new homes, together with the December annualized rate of new home sales it is possible to determine the supply of new homes on the market. This value is calculated by taking the homes for sale in December (235,000) and dividing it by the December annualized rate of sales (536,000). This data shows us there was less than a six-month supply of new homes.

For 2017, the sales of new single-family homes in October were at a seasonally adjusted annual rate of 685,000.  The estimate of new homes for sale at the end of October was 282,000 which represents a 4.9-month supply at the current sales rate.

In an emailed statement, Chief Economist Danielle Hale said, “The pick-up in new homes sales should improve builder confidence and lead to more home construction, offering home buyers additional options and creating opportunities for current owners to trade into new homes, potentially unleashing existing home inventory.”

Additional data from the Census Bureau and HUD included (number of homes sold):

–The Northeast led the way in new residential home sales – 30.2% month-over-month increase

–The Midwest experienced the second highest rate of month-over-month growth at 17.9%

–The West and South came in with a 6.4% and 1.4% growth month-over-month, respectively

*Article Graph credit: Daniel Barnes/Unsplash.  Additional data: MONEY-ZINE, US Census Bureau; HUD



Happy Thanksgiving!

Happy Thanksgiving!

We appreciate you!

customer care will be closed for phone support Thursday and Friday of Thanksgiving Week. We will respond to emails and production will be creating tours as normal.

Chance to Win $100,000 at NAR

Chance to Win $100,000 at NAR

If you are going to the National Association of REALTORS Conference and Trade Show in Chicago this November, please stop by our booth #1438 to learn more about our new service we are launching, HomeDiary PRO, and take your chance at The $100,000 Crack the Safe contest, sponsored by the 2016 NAR REach class (HomeDiary is a member of this class!) and the Cone Team.  One lucky winner will win $100,000 in cash if they enter the correct predetermined 6 digit combination.  

Please stop by our booth and get the details on how to qualify, the game rules* and take your chance to win $100K!

Join us for Cocktails too!

As a FloorPlanOnline customer, you are also invited to join us at our cocktail party in Chicago.  The party will be held at a newly remodeled Burnham & Root built home from the 1880’s. There are only a handful of these homes left in the Chicago area, and this 7000+ sq ft house has just been restored to its original grandeur.  Be one of the first people to see it and meet it’s owner, Lori Wyatt, a Chicago Realtor.

In order to join us, Please RSVP here

Cocktails & Dinner fare served.

Time: Sunday, November 5th.  5 pm to 8 pm  (or whenever…)


Address: 442 E Oakwood Blvd, Chicago, IL 60653

A short Uber ride from McCormick Place, or a few blocks from the Indiana Street CTA Metro stop.

This party is co-sponsored by the Cone Team out of Kansas City and FloorPlanOnline/HomeDiary Pro, and our fellow 2016 NAR REach companies, including HomeSelfeRealScout, PathwayRE, Flipt and VA Loan Captain.  Come talk to the creators of these other great tech tools, or visit our combined booth #1438, and get a photo taken with one of 6 different backgrounds and a chance to win the $100,000 too!
*Contest Rules: The $100,000 Crack the Vault contest is valid only during the National Association of Realtors Tradeshow Expo, November 3 – 6, 2017 at McCormick Place, Chicago, IL.  Only one entry is allowed per contestant, and a maximum of 1,000 entries will be allowed.  The Winner must match 6 numbers that are pre-programed for this specific contest and that will be kept in a sealed envelop and will be validated in the event the winner enters the correct 6 digit combination. The winner must be validated with 3 photos depicting the Winner and the winning 6 digit entry.  The Winning Contestant agrees to allow the 2016 REach companies and the contest administrator, Interactive Promotions Group, to use and publish the Winner’s name and likeness, including a photo, for promotional purposes without further notice or compensation.  Only 1, $100,000 payout is available for the 2016 REach $100,000 Crack the Vault contest. Overall odds in winning: 1,000,000 to 1.