Archive for What’s New

Zillow Tour Distribution

We are happy to announce that we now can distribute your FloorPlanOnline listings to Zillow, Yahoo Real Estate and other sites powered by Zillow!  Zillow and Yahoo have a combined reach of over 10% of Internet users going to real estate websites, so it is a great way for your listing to get seen.   While many of you already have your listings distributed to Zillow by your company or MLS, some do not.   We therefore have added this as an option in your profile under Edit Linking Profile.  Just check the box and we will upload your listing info, and link to the virtual tour, to Zillow/Yahoo.

Please note, that if you, your company or MLS already distribute the listing to Zillow, our distribution will NOT overwrite that listing.   There is a hierarchy and virtual tour companies are at the lower end of the list.    Also, the virtual tour link may not come over in other distributed listings…just check with whoever is doing the distribution to ensure the virtual tour link does come with the listing details.  We are working on some creative ideas for you get better engage in lead capture from some of these sites too….more to come.

Keep your listing up to date!  We do not automatically pull listing data from the MLS….so it is important for you to update the listing status (active, sold, etc) and price in our system.   We provide some easy tools to do it – just use the dropdown under Listing Status on the Manage Tours page to change the status.  We also display the price right on Manage Tours…and if you need to change it, click Edit Details, then change the price and save.

Other distribution sites coming.  We are close to adding Trulia to the list as well, we just need them to do the final approval of our feed to them.  We will be adding other sites in the future, such as Frontdoor.   We will also be working on a Craiglist posting tool.  Do you use Craiglist?  We would love to get your opinion on how important Craigslist is to your listing distribution strategy.  

Categories Listing Tools, What's New
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FloorPlanOnline has been producing free YouTube videos for all your FPO tours for quite some time now. You might be thinking to yourself that YouTube is of little value since there aren’t many people going to YouTube to look for their next home.  Think again. The real value of having a video of your listing on YouTube is it has tremendous Search Engine Optimization benefits.

FloorPlanOnline YouTube videos get your property (with the branded tour link back to your listing) listed typically on page 1 of search engine returns when you type in the address.  And unlike being on Trulia or Zillow, the viewers are directed directly back to you and your tour where you can engage directly in lead capture, not to some page where there might be 3 other agents waiting to take your lead.

If you pay Zillow to enhance your account, you still benefit…but if you do not, there is no way you can get the lead.

Plus, the tour will show up with the YouTube video icon (like at left), and video we know is one thing that attracts users to click.  So you have a higher chance of people clicking on your YouTube video listing and ultimately getting back to you, vs a large real estate portal site.

Adding the new voice over tool (just launched this year) to FloorPlanOnline Videos, further adds to the seo power.  Google now listens to the voice overs, traslates and indexes the content!

So, if you want the potential to capture the lead yourself and your listing noticed, just add YouTube to your profile.   We will automatically upload the video to either your YouTube channel, or ours.  If you do not have a YouTube Channel, you can create one, or we have a Get Social service where we create the YouTube Channel and Facebook business page for you, can connect all of your tours into your accounts.  Yes, we also have a Facebook app where your featured listings show in your Facebook business page.

All of this is free, so give it a try.

We are pleased to announce several new enhancements to the FloorPlanOnline marketing system:

1. Enhanced iPad Tour Viewer

2. Separate Photo & Video Editing

3. Voice Over | Custom Audio Upload capability

Details for each enhancement are below.

Enhanced iPad Viewer.

We have completely re-written our tour viewer for the iPad which features your tour content in a very clean user interface.  Now, you can get a fully functional tour experience, including the video and the interactive floorplan tour on your ipad!  Just point and click your way around the floor plan with ease, just like the regular PC experience.   It is also optimized for the screen orientation.  Hold your iPad in landscape mode, and the content tabs are on top and the content layout is optimized for that view.  Rotate the iPad to portrait mode, and the tabs move to the side and content shifts for that orientation as well.  We believe it is the most advanced and useful tour viewer for the iPad.   Plus, if you have an Apple TV device, you can even play the video on your TV!  How cool is that?

Suggestions.  In order to make the iPad tour look its best, we suggest you add a marketing description, complete the property details, and add features.   We have a details tab that really showcases the property details.  We even include the PDF of your flyer and printable floor plans.   For older tours, video might not be viewable on your iPad tour due to a different format needed to display the video on the iPad.  This can easily be added by just going into your account to the Manage Tour page, then click Edit Tour, then Edit Photos/Video.  Hit Save and Close, and your video will get processed by our video server.  We have already recreated over 1000 videos for tours going back to the end of October.   So if your tour does not have a Video tab on the tour, just go in and edit it, or email us and we can re-queue all of your videos.  One other point.  There is no RoomPlanner tab on the iPad.  This tool is built using flash, and there is a lot of development work to port it over to the iPad….so until that happens (or flash comes to the iPad (likely never)),  the RoomPlanner will not be on the iPad version.

This enhancement is included at no additional cost for any active tour, and one reason it took us awhile to implement, so it works on all older tours!  Try it – just go to www.111anystreet.com on your iPad.  Note…this tour also works on any computer.   There are a few tweaks we want to do, but eventually, it can also be your default tour template for the PC as well.  Click here to see the PC version on your laptop or desktop.

Separate Photo & Video Editing.

We now have a way for you to separately edit which photos show on the Photo Gallery and WalkThru Video views.  It is all done through the same edit page – we just added another check box to show a photo on the Photo View or Video view, or both.  When you upload, all photos are added to both by default, but you can adjust what shows by going to the Edit Tour option on the Manage Tours page.  With this (and the custom audio tool mentioned below), you can further differentiate the photo and video views.

Suggestions.  We highly recommend you keep your video between 1 to 2 minutes in length.   Most users will not sit through a 5 minute long video…but if you highlight the best photos taken, add descriptive text, and now, even add a voice over, you can really make your video a multi-media marketing piece that makes you and your listing stand out.   And don’t forget, you can easily and automatically add your listing video to either your own custom YouTube channel (or your company’s channel provided you give us the login info) or just upload it to our YouTube channel.   It is FREE, and it is a great way to get additional search engine (“SEO”) benefits.   For example, once your video has been uploaded and indexed by Google, the listing video typically shows towards the top on page 1 of the search results.  Just this little feature can show your seller that you are working hard to sell their home and differentiate it from all of the others.

If you like the Dashboard view on your tour, pick a different photo to start the photo or video view, and now you have 2 different images on the Dashboard view in the 2.0 tour.

Voice Over | Custom Audio Upload.

This is something that has been asked for over the years…and we now have brought it to fruition!  You can now upload your own voiceover to the video so you can describe the property in your own way.   Google is now indexing video text, so this also helps with the SEO of your tours, and you.  Plus, since we upload your video for free to YouTube, it gets better indexed by Google, since they own YouTube. Read more on that here. You can also upload a file with your own music.  Just go to Manage Tours, select Edit Tour and then Edit Video.  You will see the button to upload the custom audio file.  Right now, we ONLY accept MP3 file types.  There are lots of free converters online if you have the file in a different type.

A word of caution:  While you in theory can upload your own music with a voiceover, the music industry is on a war path about copyright violations.  Using music on a virtual tour is for a commercial purpose that requires a license from the copyright holder.  All of our music is validly licensed by companies the create or manage the music.  Therefore, if you have your own music you want to use, just make sure you have a valid license to use it.   Real songs from real artists generally mean big money for a right to use – like thousands of dollars….so if we do find “brand-name artist” music being used, we will be forced to remove the file.  They have ways of electronically monitoring websites, and you do not want to have to pay fines or get sued…Neither do we….

Hope you enjoy the enhancements!

Kris Cone

Happy Holidays!

The FloorPlanOnline Team would like to wish all of our customers and business partners a very happy holiday season. We appreciate your past patronage and look forward to 2012!

We have some exciting things planned for new features and functionality, including a brand new enhanced iPad tour viewer, complete with an interactive floorplan. It is a very clean and functional design and will be the best iPad tour viewer out there! So stay tuned right after the new year for that release.

We are also working on adding custom audio clips to your video, separate editing capability for the photo and video view, so you can pick what photos show where. Video clip integration will also come later…so you will soon have a very easy tool to create a great property listing video, and get it uploaded to YouTube, all for free! We are also working to add better floorplan tools, including the ability to upload floor plans and use them without us redrawing them. Just a little work needed to get the floorplan on the property flyers.

Speaking of flyers, we are also working on integrating with a printing partner, so you can get your flyers printed on high quality paper and sent right to your door. We will also work to integrate with select printing companies, like xpressdocs and Merrill., so you just send the PDF or even the images to them.   Please contact us if you have a specific request as we are just starting to look into what is possible with other printing companies.

Custom Flyers!  

We also now support a completely custom flyer option for your account or company account. Starting at a $399 set-up fee, we can create a unique flyer design for you and your company, that can be the default flyer template for all of your tours! Click here for an example of a custom flyer created for Haring Realty. All Haring agents have to do is add their text, pick which photos they want, and the rest just happens.   And because we produce a high quality PDF, it is print ready.  It is a huge time saver for agents or agent assistants.   We are taking requests…just complete the form below with some basic information.

In closing, we hope 2011 was a great year, and I will you all success in 2012.

Best regards,
Kris Cone, CEO

FloorPlanOnline

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Categories Tour Updates, What's New
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AIA|LA Office Exhibition: The Architecture of Los Angeles – Through the Lens of Luke Gibson – AIA / Los Angeles.

FloorPlanOnline’s LA Service Provider, Luke Gibson, is showcasing his photographic passion for Los Angeles architecture at a special exhibition at the AIA office from October 11-28th. Luke’s collection will showcase both the historic and contemporary buildings of the city in this special exhibit. Luke passion for photography can also be seen in his work as a Service Provider with FloorPlanOnline. Since coming on board a year ago, he has developed a strong following with many residential real estate agents who appreciate his keen eye for detail. For more information, http://aialosangeles.org/event/aia-la-office-exhibition-the-architecture-of-los-angeles-through-the-lens-of-luke-gibson

 

2011-10-19

Get Social

Introducing Get Social.   

Need a Facebook Business Page or YouTube Channel, but have no had time to do it?

No Problem.  We’ve got you covered with a new service called Get Social.  For only $199.99, we can get you online to these two great websites, PLUS, we will integrate your FloorPlanOnline Featured Listing Page info Facebook, and upload all of your videos into YouTube.   We will also do some basic customization with your logo, photo, colors and more.

Facebook with Tabs
Facebook Pages – Enhanced Package
Posted 114 days ago

With the Enhanced Facebook Package, you get the Standard Get Social Package, plus we will create two (2) custom Facebook pages, similar to our own Facebook Page, all for just $399.99.  You can add more pages for just $50 a tab.

Facebook Pages – Enhanced Package
YouTube Channel
YouTube Channel – Standard Package
Posted 114 days ago

A part of the Standard Get Social Package - we will create your custom YouTube Channel, complete with your branding and color scheme, and integrate your FloorPlanOnline videos into your new Channel.  Just create a new tour and publish it, and the videos automatically get uploaded to YouTube, generally within a couple hours, or less! Just $199.99!

YouTube Channel – Standard Package
Facebook Business Page
Facebook Business Page – Standard Package
Posted 114 days ago

As part of our Standard Get Social Package, we will create your Facebook Business Page, complete with your branding and info, and integrate your FloorPlanOnline Featured listing Page, complete with integrated YouTube Videos, just like this example!  Publish a tour and it instantly shows up on Facebook.  Just $199.99 for both!

Facebook Business Page – Standard Package
PreviousNext

Click to learn more and get started with Get Social!

 

Categories Listing Tools, What's New
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Turbo-ized Virtual Tour

radar testing floorplanonline tours

Photo credit: Robin Buckson / The Detroit News

“Faster” didn’t cut it. Neither did “new and improved”.

Recent improvements to our code and system have resulted in your tours loading 25-50% faster! Over Thanksgiving we were down for scheduled system maintenance. (We hope you were not inconvenienced).

Faster tours translate to greater effectiveness.

The new high speed floor plan virtual tour will further set your listings apart and ahead. We’ve done the work for you – check out your faster FloorPlanOnline tours to see for yourself, or check out the featured virtual tour of the week.

FloorPlanOnline – Simple, Effective and Affordable.

Have you used the fast and cool Embedded FloorPlanOnline Tour? Test drive one below. The Embedded Virtual Tour is FREE with every FPO Virtual Tour and can be placed in your blog.
Log in, and click Marketing materials then “Embedded Tour Beta”.

FloorPlanOnline is excited to announce expanded FloorPlan Creation service in many major metropolitan markets across the United States.

New FPO service in tampa houston Sac and San DiegoTampa, Nashville, New Orleans, Austin, Houston,  Albuquerque,  & San Diego homes, and many more places in between, can now be measured and floor plans created by our authorized FloorPlanOnline service providers.  More than 20,000 new zip codes nationwide are included in our new  “on site” FloorPlan service provider coverage area.

This means we will come to you and draw your floor plan. This material will be used to create a virtual tour complete with branded and unbranded tour links that can be posted to the MLS,  Realtor.com, your website, Facebook, Twitter and now, even YouTube!

If you take your own photos (or use your own photographer) and would like to use them in conjunction with our floor plan service, you can order the Partial Service-FloorPlan Creation option.  Our production team will integrate your pictures into the floor plan to create an Interactive FloorPlan Tour!

The FloorPlan rendering will show interior walls and room dimensions, as well as door & window locations.   When the Virtual Tour is complete, home buyers can click the kitchen, and see the kitchen.   The photos are embedded in the floor plan.

Plus, each Partial Service order includes our popular RoomPlanner feature, where prospective buyers can drag and drop furniture, beds, rugs and more onto the floor plan to experiment with room placement.  Its a virtual staging tool, included at no additional cost as part of the premium Interactive FloorPlan Virtual Tour.

Coverage Map. The map below shows our total service area.  We can always create a tour on a self service basis from any location around the world, but if you want us to visit the property, we’ve got you covered in the U.S.!  The Red areas are Full Service Photo and FloorPlan coverage.  The Green areas are Partial Service – FloorPlan Creation.  Just add your photos to make an Interactive FloorPlan.  And remember, you get the RoomPlanner included at no additional cost with every Interactive FloorPlan Tour, regardless of the service level!

Red-Full Service Photo & FloorPlan coverage | Green-Partial Service – FloorPlan Creation

You can also use our price calculator to see if Full or Partial Service is available for your listing, and get an estimate on the price.
calculator

Click Here for the Price Calculator

Or call us at 866-81-3816 option 2 for sales or option 3 for customer care, or use the form below to email us for more information. To see samples of our tours, please visit www.floorplanonline.com today!
[contact-form 1 "general"]

The innovative Premium Virtual Tour company FloorPlanOnline has done it again.

FloorPlanOnline continues to offer additional features and functions to its tours and single property websites…without charge. Real Estate Agents may now check a simple box and an automated process creates and posts a YouTube video of the listing online into the FloorPlanOnline YouTube Channel or….your own (or company’s) channel! It’s very simple to use – just use our normal video editing tools and save your changes. Best of all, this enhanced tour distribution service is FREE. The video will be available for download under Marketing Materials generally within 1-2 hours after saving your changes (time varies based on the number of videos in the processing queue).  In addition, we also create a video file that can be used to upload into your Realtor.com Showcase listing.  For now, this is something you must do as Realtor.com has no automated process for tour companies to handle this job for you.

More adventurous Realtors may opt to select different music, type in captions for each photo and edit photos to create a more personalized YouTube video. In order to take advantage of the new YouTube & Realtor.com tool – FPO customers should log in and edit their linking profile by checking the box to include the linking to the FloorPlanOnline YouTube channel.  Then just make sure it is selected on the order as you place create a new tour.

This new tool works on all new tours created as of Monday, Aug 30th 2010.
Click here to view an example video on YouTube or just play the sample below:

As with most enhancements and improvements to FPO tours, there is no additional fee for this feature.  Other companies charge up to $20 or more, just to put a video on YouTube. On top of that, they charge up to $49 or more for the same virtual tour we price at $29.  As long as your tour is active, including tours that have been renewed, you can create a video file and have the video uploaded to YouTube.  Please read our FAQ below for more details on how to create a video file.  Additionally, word from the FloorPlanOnline development department is that further options and YouTube related tools are being tested and tweaked for launch before the end of the year.

Why should you link the tour to YouTube, or Realtor.com?  More online exposure.  Most people are not going to YouTube to search for properties.  In fact, according to the most recent NAR statistics, less than 1% of buyers in the survey sited YouTube as a source for online content.   Realtor.com was one of the highest websites, however.  However, putting the video on YouTube can help with search engine optimization…so your tour gets found, and you get it sold!

To learn more, just click on one of the FAQs below to read more details (click again to hide the detail).

How do I Create a video for YouTube & Realtor.com?
We automatically produce a video file of the Virtual WalkThru Video and automatically upload the video to the FloorPlanOnline YouTube Channel or your (or your company's) YouTube channel. It is an exact replica of the video, including music, transitions and any text you may have added to the video scenes. There is no upgrade request - it just happens, and it is FREE!

How do you add YouTube Videos to your account? For new tours, the only thing you need to do is login and go to Edit Profile, then select the Edit Linking Info button and check the box for either the FloorPlanOnline YouTube Channel or Your own YouTube Channel linking option under Automated Website Distribution Service. Then save at the bottom. Once the tour is approved, the video will be uploaded within approximately 24 hours or less. As part of the video on YouTube, we include a link to the complete tour, the marketing description, and the contact information of the marketing representative. There is nothing else you need to do, and on future listings, just make sure the right box is checked to link the video to YouTube as you create the tour, and will will all happen for you, automatically!

As an added bonus, we also provide the video file for download under Marketing Materials. Just click the link under Marketing Materials and then select the Download Video button. You can use this file to upload to your own YouTube channel manually, or use it to upload into your Realtor.com Showcase listing (note - Realtor.com does not allow us to upload the video file to them...so something you must do). You can even use a third party program, such as the Windows DVD Maker included with Windows 7, to burn it to a DVD and play it on a TV connected DVD player.

We provide 3 file formats. For YouTube, any version should work for uploading.
- Download AVI File - good for Windows Media or Windows DVD Maker
- Download MP4 File - Windows or Apple users
- Download MOV File - QuickTime video file for Apple users

What happens if I change the video or I want videos for my older listings?
If you change a video, a new video file will be created and added to your account under Marketing Materials within 1 to 2 hours (the actual time may vary based on the size of your video and other videos that are concurrently being processed). To create a video file for old tours, including ANY tour that has been renewed, just login, and make sure your profile for linking has first been changed to one of the two above YouTube Channel options. Then, go to Manage Orders and select the Edit tour link, then the Edit Property Details button. Scroll down to the bottom to the Link To Website area and select the option to link to the desired YouTube Channel. Save. Then, select the Edit Tour link for the listing in question after the page refreshes back to the Manage Order page. Then select the Edit WalkThru Video & Photos button, select the Save & Close button (or you can do some edits if you'd like). This will queue the video for rendering, and it will show up in your account under Marketing Materials within 1 to 2 hours, generally (actual time may vary based on the number of videos in the processing queue).
How do I upload a video to my own YouTube Channel?
If you would like to take the WalkThru Video we create as part of the tour and upload it to your own YouTube Channel, you can do it two ways.

One. Automated upload. If you would like us to automatically upload the video to your own YouTube Channel, just login, go to Edit Profile and click the Edit Linking details button. Check the box for the Link to My YouTube channel. Enter your login name and password, go to the bottom and save! We will ask you if you want your videos upload.

Two. Manual upload. If you would like to manually upload the video to your own YouTube Channel, just follow these steps:

1. Login at www.floorplanonline.com.
-If your tour was created after August 29, 2010, go to Manage Orders and select the VIEW link under Marketing Materials. Then select the Download Video button. You have 3 file types...anyone should work for uploading to YouTube, but we suggest the first option, AVI file.
-If your tour was created before August 30th, you first need to generate the video file. Any older active tour can have a video file created. To do this, from the Manage Orders page, select the Edit Tour link for the tour, then select the Edit WalkThru Video & Photos button. Select the Save & Close button...and this will then queue up the video for rendering. Once the video has been rendered, the video should show up under Marketing Materials, generally within 1 to 2 hours...but it could vary based on how many other videos are concurrently in process. So check back later under the Marketing Materials section, then download the video file to your computer.

2. Upload the Video to YouTube.
-If you do not have a YouTube account, create one first. We suggest you create a channel for your business so you can separate personal from business videos.
-Login to your YouTube account. When you get to YouTube's homepage, click the "Upload" link on the top of the screen. Click the "Upload Video" button then fill in the required details of the Video:
We suggest title (street address), add the tour link first so it will show - www.seetheproperty.com/xxxxx or the vanity domain, description, category, your contact info, tags.

You can fill in the Broadcast Options - Date, Map Options, Sharing Options.

Select a category. We post our tours under the Entertainment category. The other option is How to & Style. There is no real estate option at the time of this writing.

Then select "Save".

Congratulations....you just uploaded a video to YouTube.
Marketing Materials - Features
Your marketing materials, such as your flyer and your virtual tour links, can be found in the Marketing Materials area of our Order Management System. Follow these steps to get there.

- Log in to your account, then select "Manage Orders." Select the "View" link under the "Marketing Materials" column which brings you to the Marketing Materials menu. This menu is slightly different depending on what type of tour you ordered and if you have customized your online flyer.

Here is an overview of your options:

- VIEW TOUR. You can view your tour here.

- TOUR LINKS. Branded and Unbranded links appear here for approved tours. Use these links to add your tour to your MLS, to forward the tour to other agents and to the seller.

-EMBEDDABLE OBJECT. You can use this tool to put both the floor plan part of the tour and the video into your own website, a blog post, etc. Many company sites now allow you to paste in embeddable code. This is similar code to a YouTube video embed code. Check with your IT help desk to make sure it will work. You can configure the object to show a button to the full tour, change the button and text colors, etc. It is a great tool to make the tour a more seamless part of your own website or blog.

- SAVE TOUR to PC/BURN a CD. Select this option to save your tour to your PC or make a CD of the tour.

- FEATURED LISTING PAGE. Select this option if you want to see and/or copy the special website address we create for you that lists all of your active tour. You can also add a button to your website of emails to promote all of your FloorPlanOnline tours.

- DOWNLOAD PHOTOS. Select this option to save the photos to your computer. You have options to download a "zip" file of all photos, in different sizes, or download individual photos in different sizes. If you are downloading the zip file, how you do this depends on the type of operating system you are using (Windows vs Apple) and whether you have installed any third party file zipping program (like Winzip) or not. Normally, you click the button to download the zip file - after several seconds, a window should appear that has icons on it. Look for a menu option that says EXTRACT ALL FILES or something similar - click that, find a place to save your photos on your computer, such as My Pictures, and walk through the steps.

- DOWNLOAD FLYER. This option opens a smaller PDF of the flyer, which is the same version found on the tour when you click the Print button.

- DOWNLOAD HI RES FLYER. This option appears if you requested to save a High Resolution Flyer when you edited the online flyer in the Tour Editor function. Select this option if you want to save the High Resolution Flyer to your computer.

- DOWNLOAD FLOOR PLAN as PDF or JPEG. Select one of these options to save the floor plan to your computer.

- DOWNLOAD HI RES FLOOR PLAN. Select this option to save a high resolution floor plan to your computer. Individual files are provided for each level.

- VIEW INVOICE. Select this option to see a copy of your invoice for this tour. There is a date stamp for different charges and all charges associated with the tour are shown on the invoice. This can include tour renewals that happened in a different year.

That’s FloorPlanOnline – Simple, Effective and Affordable.

This week was FloorplanOnline’s First Star Power Event, my first time at a Star Power Conference and my first time in Nashville TN. What a cool (Read HOT) town!
Thanks to Nashville expert and National TV personality Brian Copeland (@nashvillebrian) I had the hot tips on where to eat via Twitter. The best was Mad Donnas. I give it 4.5 stars – the same number of stars you could see at any given moment at the Star Power Convention.
A “Star” is selected and crowned each month. The August 2010 Star is FloorPlanOnline customer Sue Adler (@sueadler) I believe there are around 200 current stars, with most of them at the event. Typically Stars are the top 1/2 of 1% of agents nationwide. They sell tons of listings, give tons of referrals and in my experience are very approachable, humble and willing to share information with their competition. How cool is that? Also willing to share and help people was former real estate agent and the events Headliner Dave Ramsey Dave’s talk was inspirational, helpful and entertaining.
The Event, classes and hallway conversations included talk about Marketing, technology and how to grow business in today’s social online market. There were cool people to chat with around every corner. Ive long admired Chris Smith (@techsavvyagent) who walked up to our booth and was so impressed with FPO 2.0 he recorded an interview with me on the spot!
Below, check out my brief review of the event that includes photos and video.
The video was created on my iphone using the cool ReelDirector app.

Categories Real Estate News, What's New
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