Is a FloorPlan worth a thousand pictures?

Is a FloorPlan worth a thousand pictures?

There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here.  In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info!  Wow.  Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info.  See the NAR Study here.

As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation.  If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home.  After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing.  The seller will see the difference and likely select you!

Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool.  This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.

Try this embedded tour – all content works, including on any mobile device.  Just start clicking!

Suggested action item for you.  Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page.  Then leverage social media channels to post the blog post link and get people coming to your site.  This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.

 

Spotlight Tour- Week #7

Spotlight Tour- Week #7

Luxury Living

Cary, NC

See The Story of This Home

Luxury Living in Cary’s MacGregor West. Stunning & stately all-brick custom built beauty features elegant circular drive, fresh paint & updated bath by Portofino Tile. Chef’s kitchen w/stainless, granite, Thermador gas cooking & double ovens, Bosch DW, butlers pantry & walk-in pantry. Master w/large closet & dressing room w/private W&D connection.

Hardwoods throughout first floor. Two-sided stone fireplace. Large sunroom overlooks private park-like backyard. Encapsulated crawlspace. Choice Water Solutions filtration system. New Anderson windows on back of house. New garage doors. Encapsulated crawlspace by Regional Foundation Solutions. Gas line for grill.

FloorPlanOnline professional photographer, Randall Johnson, provided the HDR photography and Matterport tour for this home.

Floor Plan Online has been an incredibly valuable part of my listing process and certainly a major contributor to my success as a seller’s agent. The product is high quality and is instrumental in the online presentation of homes to prospective buyers. 

Sonya May

Realtor, Keller Williams

If you are interested in listing your home or have questions, please contact:

Sonya May

Sonya May

Realtor

 
 

Keller Williams – Cary

201 Shannon Oaks Circle, Cary, NC 27511

Spotlight Tour-Week #6

Spotlight Tour-Week #6

Canyon View Home

Austin, TX

See The Story of This Home

Gorgeous Single Story Mother in law plan. A secondary Bedroom wing off the playroom, separate study. Private Master. Spacious backyard with lots of privacy and canyon view. Lake Travis ISD. This homes lives very large and spacious. Lots of natural light throughout the home.

 

Linas Milavickas with Twist Tours provided the professional HDR photography and Matterport tour
We have been very impressed with Twist Tours products.  Our first two homes that Twist Tours produced have sold within a day. More impressively, both sight unseen with out of town buyers because they could visually walk through the home with the 360 Walk through.  We will be using this a staple in our marketing efforts.
Ashlie Gleinser

Realtor, Eppright Homes

If you are interested in listing your home or have questions, please contact:

Doug Clark

 
 

Eppright Homes, LLC

13301 Galleria Circle, Suite B175, Bee Cave, TX 78738

Spotlight Tour-Week #5

Spotlight Tour-Week #5

Upgrades Galore!

Fort Mill, SC

See The Story of This Home

Be ready to be blown away when you see this breathtaking home that would make any HGTV star burst! One year old home with many updates such as Shiplap, Board & Batten, Built Ins, Wood Stacks, Custom Lighting, Custom Paint, Wood Floors, and more! Kitchen is GORGEOUS and has high end Quartz Countertops, Gas Cooktop, Double Wall Oven, Oversized Island, and Farmhouse Sink.

The living room has plenty of windows where lots of natural light shines through and trees are all you see. There are two three paneled sliders that lead out to the screened porch, the perfect spot for your morning coffee or afternoon wine. There is also an in-law suite with bedroom, bath, and den on the main floor. The second floor offers 4 bedrooms(inc. master), 3 full bathrooms, loft, and a bonus room that is currently designed as a theater. Go up one more floor to the large rec room that has endless possibilities. Don’t delay, come and see this beauty today!

Andrew Ketchum, owner of AK Media, provided the professional HDR photography and Matterport tour

Andrew, thank you for the amazing job you did with the Floorplan 360 Degree Tour for my client. I knew when I was on the listing appointment that this home needed something to set it apart from other listings. Your tour has done just that! I definitely feel this tour is the reason I had so many people attend the open house this weekend. I have also received several calls from out of state buyers who said they loved seeing every part of the home without stepping in it.

Jennifer Turner

Realtor, Costello Real Estate

If you are interested in listing your home or have questions, please contact:

Jennifer Turner

Jennifer Turner

Costello Real Estate

2010 S Tryon St. Suite D, Charlotte, NC 28203

New Real Estate Virtual Tour Option

New Real Estate Virtual Tour Option

Introducing the new Tour Viewer.  While we love our Story format, the Tour viewer can come in handy for many use cases and it is great for those that like one fixed view for their content. It can also be used to embed the tour on your website or blog with our embed code.  You can easily select the Tour viewer when you place an order, or if you want it as the default viewer for all of your tours, change it in your profile.  Once you select the Tour Viewer, you can select what kind of content you want to show when it loads, including the Dashboard view that also has customizable content modules.  Just scroll down to the Tour media selection and pick what kind of content you want to show as your real estate virtual tour loads.

The great thing with the Dashboard view is you can mix and match what content you want to show in this view and arrange it in any of the three content sections.  So if you wanted the floor plan or Matterport to show in the larger section, just select it.

And you can have both the Tour and the Story active.  Our URLs now support a default view (what you select as the tour frame when you first create a tour), but also separate Story and Tour links. We also support SSL so the tour can be embedded in secure sites and the referring page can be tracked, which is important for reporting and it also enables our patent pending Brandkeepr functionality. See the same listing in the two different views:

You can see the words story or tour in the URL as the differentiator.  So if you want the Story to be your default view that gets linked to the MLS, Zillow, Realtor.com, etc, use that at the main tour link and/or set the default to Story, but in the embed code you can still use the tour link option and embed a tour module into your page, which would be better than the Story.  Pretty cool!  The only difference between branded and unbranded tour is a /b or /u at the end as well.

We will be updating our embeddable content module down the road to add even more flexibility, but until then this option is pretty flexible out of the box.