If you are going to the National Association of REALTORS Conference and Trade Show in Chicago this November, please stop by our booth #1438 to learn more about our new service we are launching, HomeDiary PRO, and take your chance at The $100,000 Crack the Safe contest, sponsored by the 2016 NAR REach class (HomeDiary is a member of this class!) and the Cone Team. One lucky winner will win $100,000 in cash if they enter the correct predetermined 6 digit combination.
Please stop by our booth and get the details on how to qualify, the game rules* and take your chance to win $100K!
Join us for Cocktails too!
As a FloorPlanOnline customer, you are also invited to join us at our cocktail party in Chicago. The party will be held at a newly remodeled Burnham & Root built home from the 1880’s. There are only a handful of these homes left in the Chicago area, and this 7000+ sq ft house has just been restored to its original grandeur. Be one of the first people to see it and meet it’s owner, Lori Wyatt, a Chicago Realtor.
*Contest Rules: The $100,000 Crack the Vault contest is valid only during the National Association of Realtors Tradeshow Expo, November 3 – 6, 2017 at McCormick Place, Chicago, IL. Only one entry is allowed per contestant, and a maximum of 1,000 entries will be allowed. The Winner must match 6 numbers that are pre-programed for this specific contest and that will be kept in a sealed envelop and will be validated in the event the winner enters the correct 6 digit combination. The winner must be validated with 3 photos depicting the Winner and the winning 6 digit entry. The Winning Contestant agrees to allow the 2016 REach companies and the contest administrator, Interactive Promotions Group, to use and publish the Winner’s name and likeness, including a photo, for promotional purposes without further notice or compensation. Only 1, $100,000 payout is available for the 2016 REach $100,000 Crack the Vault contest. Overall odds in winning: 1,000,000 to 1.
Now every buyer can claim their new home right from the FloorPlanOnline virtual tour. With the click of a button, the buyer sends a request to you as the listing agent to approve giving a copy of the photos and floor plans (including the 3D Space planner) to the buyer in their own private HomeDiary account. Now, that great content created on the “For Sale” side of the transaction can live on with the “For Living” side! No other virtual tour platform has this capability because no one else has their own 3D floor plan tool that can do the amazing things the FloorPlanOnline tool can do!
Right now, the Claim Home feature is live on the Full Screen tour. We will be working to add it on other tour versions. If you want it on your tour now, simply go to Edit Details from the Manage Tours page and select the Full Screen tour option, then save at the bottom. The Claim Home button will then show under tools as you see in the above screen shot.
Then just look for the approval request from the buyer. You can also point out this feature to the buy side agent as a courtesy to them and their client.
We are currently working on some market research as part of our participation in the NAR REach program around HomeDiary options and integrations with some of the tools you already use, such as transaction management platforms, CRM systems and even some larger regional brokerages. So stay tuned for some interesting things to come as we approach the National Association of Realtors’ annual convention.
We are very excited and honored to be part of a group of companies selected to REach® Real Estate accelerator’s class of 2016 by the National Association of REALTORS® (“NAR”), the largest trade association in North America. The REach® program is run by Second Century Ventures (“SCV”), the technology fund and strategic arm of NAR. The goal of the program is to help companies refine their product, strategy and process and to accelerate the exposure across the more than 1 million REALTORS® in the United States.
After a detailed selection process that included more than 200 company applications, HomeDiary, powered by FloorPlanOnline, was one of 8 companies chosen for bringing it’s 2D & 3D floor plan virtualization platform and digital recordkeeping tools to any home. You can read NAR’s press release here. Through the FloorPlanOnline platform, REALTORS® have been able to differentiate their listings and themselves by focusing on the top 2 things buyers want to see – big HD photos and interactive floor plans. Through a sponsored HomeDiary, REALTORS® will now be able to stay in touch with their clients in a relevant way for years to come as the homeowner manages their home.
“HomeDiary is bringing HGTV-like 3D tools to any homeowner, making it simpler to create a 2D and 3D floor plan for a room or a whole house,” said Alex Lange, operating partner of SCV. “We are excited to introduce HomeDiary to more than a million NAR members while providing the company with access to experts and influencers in the real estate industry to help accelerate their already-amazing toolsets.”
“Over the course of the next few months HomeDiary will be refining the go to market strategy and product options for the Closing Gift, a new product that will bring 3D floor plans to any newly purchased home,” said Kris Cone, CEO of FloorPlanOnline & HomeDiary. “Our focus is to make it easy and cost effective to get a 3D floor plan for any home, starting at free! We will also be leveraging our FloorPlanOnline infrastructure to be able to visit virtually any home throughout the US to create a floor plan, complete with our drag and drop RoomPlanner tool, as well as other tools to enable homeowners to document and manage their home.”
Homeowners can get started for free at HomeDiary.com. Options for REALTORS® will be coming soon, so stay tuned!
We wanted to share some exciting news with you about our recent deal with the Florida Association of Realtors and its 115,000 members. You can read the release here on Yahoo Finance.
The deal provides a general discount to members who subscribe to the FloorPlanOnline Subscription program. In addition, all subscribers get to use the new cool 2D and 3D floor plan tool with roomplanner for FREE! Now, any listing can have a 2D and 3D floor plan, and it will not cost an arm, or leg, to get it! For agents that have an appraisal sketch, marketing brochure or other draft floor plan sketch, they can upload the image as a background photo and use the system to scale and trace over the image to get an accurate, to scale floor plan in minutes (see our video tutorials for more). Plus, you can use our system to trace over a Matterport scan to do the same (we have a specific video on how to do that our our video tutorials page)
The benefit or redrawing any source floor plan is we create a clean 2D floor plan for viewing and print marketing, a 3D Floor Plan model that has top and first person views, and it includes the RoomPlanner tool that allows the buyer to ultimately save the floor plan and use it as a tool for when they move in!
We also offer full service in the South Florida area with HDR photography standard. See an example Full Service tour for the Florida market here.
We have a new opening for our growing Seattle market for a Photographer & FloorPlan Technician
Seattle/Bellevue Market Area
FloorPlanOnline is looking for a photographer & floor plan technician to be a part of our growing Seattle area team. FloorPlanOnline is the innovator of the Interactive FloorPlan and has been in business for 10 years now. This position offers several unique things compared to other virtual tour/photography companies, as follows:
You are applying for a salaried, full-time employee position, not a contract gig. You will receive a base salary plus commission based on the volume of work you produce and your work experience.
We focus on photography plus floor plans. Your skills are enhanced with floor plan tours that showcase the home in 2D and 3D.
You will be part of the Seattle area team that will explore and invent new ways of doing things so you can help shape the future of our company!
You will have an opportunity to grow into a market manager as we grow.
If you are interested in working with a growing and dynamic company and love real estate photography and HGTV-like floor plan visuals, our position is for you!
Position duties include:
Visiting properties to take photos and map the base floor plan. You do a base edit of the content and upload materials to our production operation, who produces the actual tour.
Visiting real estate offices to present at office meetings and introduce yourself and the FloorPlanOnline marketing program. Marketing materials and visuals will be provided.
Account management and in field sales with real estate agents.
Future recruitment and management of other area photographers
Work with FloorPlanOnline corporate personnel to enhance and optimize the infield processes.
Work with the FloorPlanOnline Sales Team on opportunities and leads.
Experience with photography for real estate and/or floor plan drawing, appraisal services, etc is a plus.
Experience with floor plan drafting is not necessary but highly desired.
Must pass a background check.
Must have a reliable car.
Having our own photography equipment is a plus
Willing to work between the hours of 8 am to 6 pm M-F, possibly some weekends as needed.
Base pay commensurate with experience.
To apply, please send your resume using the form below.
I just saw this blog post on Linkedin, and thought it was an interesting, and applicable read, to what we are doing with helping to market real estate. It basically says a human has an attention span of 8 seconds, so if you can’t capture the user within that timeframe, they move on. You can read the full post here.
The post says to follow these rules for content marketing some parts copied verbatim):
1. Capture the attention quickly. In our case – the tour has to load quickly to display the content.
2. Content needs to be engaging (e.g. shareable) in the ecosystem it lives in. Eg We focus on floorplan content, something that buyers want to see as it shows how their family can live in a home.
3. Content needs to be authentic. For FPO, each house is different and unique.
4. Employees are your best ambassadors: with FPO, we run an employee-owned company and strive to provide helpful, US-based customer service.
5. It’s a marriage, not a one night stand. If your brand starts producing content for social media, its a commitment to your audience, not an experiment.
I relate this 8 second stat to tours out there today. Matterport has received a lot of press in the last year….yet from a user perspective, it can take 20 to 30 seconds, or more, for it to load. And then, the user has to point and click, spending valuable time, just to screen a property. Don’t get me wrong, it is cool technology, but is it the right technology to use as THE base marketing tool? I say no. Per independent research, buyers want to see #1 – Big Photos and #2 – FloorPlans. Videos, 360s, and everything else are ancillary. That is why we created our Full Screen HD Tour…to showcase a property with big large content and to let people quickly screen properties, to then take the next step.