We have a new opening for our growing Seattle market for a Photographer & FloorPlan Technician
Seattle/Bellevue Market Area
FloorPlanOnline is looking for a photographer & floor plan technician to be a part of our growing Seattle area team. FloorPlanOnline is the innovator of the Interactive FloorPlan and has been in business for 10 years now. This position offers several unique things compared to other virtual tour/photography companies, as follows:
You are applying for a salaried, full-time employee position, not a contract gig. You will receive a base salary plus commission based on the volume of work you produce and your work experience.
We focus on photography plus floor plans. Your skills are enhanced with floor plan tours that showcase the home in 2D and 3D.
You will be part of the Seattle area team that will explore and invent new ways of doing things so you can help shape the future of our company!
You will have an opportunity to grow into a market manager as we grow.
If you are interested in working with a growing and dynamic company and love real estate photography and HGTV-like floor plan visuals, our position is for you!
Position duties include:
Visiting properties to take photos and map the base floor plan. You do a base edit of the content and upload materials to our production operation, who produces the actual tour.
Visiting real estate offices to present at office meetings and introduce yourself and the FloorPlanOnline marketing program. Marketing materials and visuals will be provided.
Account management and in field sales with real estate agents.
Future recruitment and management of other area photographers
Work with FloorPlanOnline corporate personnel to enhance and optimize the infield processes.
Work with the FloorPlanOnline Sales Team on opportunities and leads.
Experience with photography for real estate and/or floor plan drawing, appraisal services, etc is a plus.
Experience with floor plan drafting is not necessary but highly desired.
Must pass a background check.
Must have a reliable car.
Having our own photography equipment is a plus
Willing to work between the hours of 8 am to 6 pm M-F, possibly some weekends as needed.
Base pay commensurate with experience.
To apply, please send your resume using the form below.
I just saw this blog post on Linkedin, and thought it was an interesting, and applicable read, to what we are doing with helping to market real estate. It basically says a human has an attention span of 8 seconds, so if you can’t capture the user within that timeframe, they move on. You can read the full post here.
The post says to follow these rules for content marketing some parts copied verbatim):
1. Capture the attention quickly. In our case – the tour has to load quickly to display the content.
2. Content needs to be engaging (e.g. shareable) in the ecosystem it lives in. Eg We focus on floorplan content, something that buyers want to see as it shows how their family can live in a home.
3. Content needs to be authentic. For FPO, each house is different and unique.
4. Employees are your best ambassadors: with FPO, we run an employee-owned company and strive to provide helpful, US-based customer service.
5. It’s a marriage, not a one night stand. If your brand starts producing content for social media, its a commitment to your audience, not an experiment.
I relate this 8 second stat to tours out there today. Matterport has received a lot of press in the last year….yet from a user perspective, it can take 20 to 30 seconds, or more, for it to load. And then, the user has to point and click, spending valuable time, just to screen a property. Don’t get me wrong, it is cool technology, but is it the right technology to use as THE base marketing tool? I say no. Per independent research, buyers want to see #1 – Big Photos and #2 – FloorPlans. Videos, 360s, and everything else are ancillary. That is why we created our Full Screen HD Tour…to showcase a property with big large content and to let people quickly screen properties, to then take the next step.
Great news for non-Showcase agents linking tours to Realtor.com
As of July 1, 2015, linking the FloorPlanOnline virtual tour to Realtor.com is now completely Free! In the past, Realtor.com charged us a fee to link non-Showcase tours to Realtor.com, and we therefore passed on this cost by charging $25 to link to Realtor.com. Going forward, linking to Realtor.com, whether you are a Showcase member with them or not, is free!
We made this change in our pricing system a little after the first of the month, and we did attempt to refund any charges for non-Showcase linking made from July 1 to July 7th. If you find a charge for Realtor.com linking in July that we missed, just shoot us an email at firstname.lastname@example.org and we will issue a credit.
Behind Zillow/Trulia, Realtor.com is the 3rd most vistited real estate website, so it benefits you to link the tour. In additon, if you are a Showcase member only because of the tour linking savings (it was free), you might be able to save some bucks now with the nonShowcase membership.
How to link your tours to Realtor.com
It is easy, you just need to do a few things:
1) Update your linking profile to make sure Realtor.com selected.
To add Realtor.com, login, go to Edit Profile and click the Edit Tour Linking & Distribution button towards the top. Then just make sure Realtor.com is checked. Go to the bottom and save.
Then select the box for Realtor.com
2) Add Realtor.com to older tours.
Go to Manage Tours, then select the Edit Details link (it is a blue text link) under the Tour Details column, scroll to the bottom and make sure Realtor.com is selected for that particular listing (and that we have the valid MLS number) and then save.
3) Manually link to Realtor.com
Go back to Manage Tours an on the far right under Tour Actions, select See Tour Linking and hit the relink option to manually link the tour to Realtor.com.
You can also send us an email to email@example.com with a request to set this up and relink for you. Note if you have a lot of tours, it might take a few days for us to complete this task.
For new tours, if we have the MLS number at the time you Approve & Publish the tour, the virtual tour will get added to Realtor.com within a few minutes automatically. It shows both on the small thumbnail view as well as on the lower right of the main photo slider. Granted…it is not that visible, but at least it is there on the listing!
As a reminder, you can get more people clicking on the virtual tour by uploading the unbranded version of the Call2Action photo into your MLS photo gallery, which then will make its way to Realtor.com, Zillow and other sites to call out to the user to click on the virtual tour link. Click here to read more on the Call2Action Photo.
Note for the Northwest MLS
Some MLS systems (namely the NWMLS in the Seattle area) make you jump through some hoops to get your listings pulled into Realtor.com in the first place. If your listings are not on Realtor.com, we can’t link the tour there. So you need to make sure Realtor.com pulls your listings in from the MLS first.
What you need to do:
The following forms need to be completed and faxed back to MOVE® at 480-556-4508.
Introducing Co-Listing Support! In the past, you had to create a separate account to support the display of two agents and their contact info, which was time consuming and laborious. Now you can easily add another agent to a listing just by typing in their name or manually adding their contact info. This is done on a listing by listing basis, making it a lot easier and faster to add a co-listing agent. Once you add a co-list agent they will show up on the tour as well as on one of the co-listing flyers that we have added.
There are two points where you can add a co-listing agent to an account:
Creating a New Tour
1. The first is during the process of creating a new tour. When you reach the Customize Tour step you are able to add a co-listing agent to the listing, just by searching for an agent already in our system, or manually add them.
Managing Tours 2. The second is adding it to an already existing tour under the Manage Tours tab of your FloorPlan Online account. Click on the edit details link next to the Listing ID. You can then add/edit the co-listing information there.
As mentioned above, there are two ways to add an agent. Select from an already existing agent or manually add one, as you see below.
1. Choose from an Already Existing Agent
2. Manually Add an Agent
We have added 3 flyer templates that include the colist agents and the great photo and floor plan content we create too. We hope you enjoy this long anticipated enhancement! It has actually been on our list of things to develop for many years, so we are glad to put our manual work around to bed!
We have made some great updates to the Full Screen HD Tour. Updates include:
Speed improvements. Tours loads within seconds
TRUE 1920×1080 p images. Other tour providers show smaller images which look fuzz on HD screens
Zoom On/Off. You can turn photo zoom off to see the whole image.
Works on iPad. We use the same viewer on the iPad. It looks great!
View the video to see a quick overview
To set-up a tour using the Full Screen Tour, just go to Manage Tours, then Edit Details for the listing, and select the Full Screen Tour at the top of the page. You can also set it as the default tour by going to Edit Profile and selecting the Full Screen Tour option.