Virtual Showings in times of Covid, and beyond

• 99% of sellers think it makes their home more competitive
• 88% of sellers want agents that offers 3D tours
• 82% of sellers would switch agents too

Win the Sale

• Sell for up to 9% more than the market average
• 92% of buyers more likely to buy if it had this content
• 84% of buyers think floor plans online are important 
• 55% of all buyers (64% of Millennials) would buy sight unseen with the right 3D content

See all the Research here.

In order to have a listing, you need to get it in the first place.  As you see on our Research page, 88% of sellers want to work with agents that offer 3D tours because 99% of them think it makes their home more competitive. Futher, 82% of sellers would even switch agents to one that offered 3D tours. So it stands to reason, if you communicate how you will use technology to create this kind of content at the listing appointment, you will immediately differentiate yourself from most other agents that are only offering photos (and in many cases not very good ones), and get that listing, every time!

So if you’re looking for an edge to get that listing, use our customizable listing presentation template at your next appointment and walk away with the listing. You can even use our sample tour and show the seller in real-time a tour with all the content you can provide for their home.  You get a copy of this tour when you sign up to create your free account.  It has your branding, including logo, photo and our contact lead form, so you can show prospective sellers how it will work right from your iPad or laptop.  It even has an active Matterport 3D Walkthrough experience so you can show them the complete functionality and how it is the safest way to show their home, and much less hassle too.  If you have been with FloorPlanOnline for some time, you can add the active Matterport into the sample tour.  See our help doc on how to add Matterport to your sample tour. You can even use the sample tour as ad content – post this tour to social media, create an ad (boost the post on your Facebook business page, for example) and show people how you will market their home in real-time. 

The Tour can also help get you more listings online by getting you seen in more places, because our patent-pending Brandkeepr process converts the unbranded tour you put into the MLS back to a branded one on sites like Zillow and Realtor.com, for free. We recognize where the user is coming from and automatically convert it on select sites. It helps get you more business, just like it did with Valerie who parlayed one listing into 2 more deals with a gross commission income value of $2.5 million, or around $75,000 in ADDITIONAL commission. This is a FloorPlanOnline exclusive and only available with our tour.  

“Just uploading photos to the MLS does not maximize your potential to get free leads and advertising on sites people actually use most…namely Zillow, Realtor.com and Redfin.”

You never know who might be looking at your listing.  It could be someone downsizing, as in Valerie’s case.  Or it could be something that lives in a multi million dollar mansion and it looking at rental properties.  Each of these touch points is an opportunity for you to showcase how you will market their home when it comes time to sell.   I can guarantee Zillow will be marketing to these same people with similar content – they are just going to want them to use the Zillow apps.  Look at Zillow’s research – floor plans and 3D tours are highly desired content by buyers, and they can flip that to benefits for the seller.  If you use our tour, you provide more and better content, and keep it out of the hands of Zillow.  

Win the Sale.

The FloorPlanOnline tour not only can help you differentiate at the listing appointment, it can help you differentiate online with our tour, which can also be a source for not only buyer leads, but seller leads, as Valerie experienced.  But remember, sellers were once buyers, so what resonates with buyers, also resondates with sellers. According to Zillow research, 84% of buyers think floor plans are important content to have as part of the online search process.

Unfortunately, covid appears to be with us for some time into the future.  Covid has shifted the dynamics of home marketing. Over 50% of buyers are leery of in-person home visits. Further, 55% of all buyers, and 64% of Millennial buyers (the largest buying group), say they would be willing to buy a property sight-unseen IF the listing had the right kind of 3D content and floor plans.  Let me repeat that:

“55% of all buyers, and 64% of Millennial buyers (the largest buying group), say they would be willing to buy a property sight-unseen IF the listing had the right kind of 3D content and floor plans.”

You can provide safe and effective virtual showing tools that can actually increase the number of people “touring” your listing.  All of this technology keeps your sellers safer and it is frankly a lot more convenient for them, and for you.  They don’t have to leave their house every time someone wants to see the home, and buyers can use it to tour a home anytime, or use it for potential remodeling projects: to measure for new carpet or hardwoods, to get estimates for painting or wall paper estimates, or to count the number of doorknobs, hinges or even light bulbs for updating.  The FloorPlanOnline tour is really the next best thing to being there, and it can pay for itself by capturing just one more deal for you.

Given more and more people are likely coming to your city from out of town, make your listing accessible anytime, anywhere with the 3D Walkthrough Tour. It can increase the demand base to anyone with an Internet connection, and per research, can it increase the final sales price by up to 9% MORE than the market average. So it pays for itself – as we all learned in economics, increased demand drives up prices, and this is how you do it for your listings! This is a win-win for you and your seller.