Add branded photos, ads, or custom call to action slides/images on your tour
Having to have an unbranded tour you put into the MLS kind of sucks, right? You spend all of this money and then you can’t showcase your brand. But don’t worry, you can, and in more places than you probably think.
We actually have a pretty amazing solution to help market you and your services in more places, leveraging your virtual tour. It involves combining our photo/video editing tools along with our patented Brandkeepr functionality. Together, you can create a custom call to action photo (i.e. an ad) or text slide that will only show on your branded tour, and with our Brandkeepr magic, people viewing the tour from the top sites like Zillow, Redfin and Realtor.com will see the branded version, and this custom content you created!
Keep reading to see how to set it up, including a couple of videos.
This process leverages the massive traffic of the real estate search portals and directs it back to your branded lead capture page – your virtual tour. It has proven to get people more business as you will see in our testimonies.
- Your company offers 1% cash back if the buyer buys with your company – feature it (like the image at top). See How to Set it Up below.
- You offer a free home warranty if they buy through you – create an ad image and post in the photo gallery and/or video
- You want to show a custom animated logo or intro/outro video
- You have a custom video featuring YOU as the actor or voice and want your branding shown, and known.
- Any other special offer or service if someone buys/lists with you.
- Market they get a free HomeDiary with 3D Designer for their home!
- You want to show a custom call to action slide to schedule a private showing – easy, use the +Add Slide option
- You want to feature you and/or your brand in the photo gallery or slideshow video (either in a photo or intro video clip) in creative and unique ways to help differentiate you – just upload and mark as branded
You can do all of this using our photo/video editor in conjunction with Brandkeepr (which is on, and working by default). The end result is the majority of viewers of the tour you put in the MLS will see the branded version of the tour, because the majority of traffic for real estate search is to 4 sites – Zillow, Realtor.com, Redfin and Trulia, as you see in this Brandkeepr graph.
See this tour for an example of what it might look like to add an animated logo, an ad image for the 1% cash back, show you at the front door of your listing, or just have a custom call to action slide for a private showing (currently only shows in the video, but we may change this to add to the photo gallery as well).
Check out the difference.
- Branded tour – https://floorplanonline.com/story/414386/b – shows the content labeled as branded
- Unbranded tour – https://floorplanonline.com/story/414386/u – no content labeled as branded
Or, use the slider below to see the branded and unbranded view of the same tour. Pretty cool…
How to set it up.
All you need to do is upload the content, and then mark that it contains branded content, like you see in these screenshots below. When you do, this content will only show on the branded tour’s photo gallery and slideshow video. Photos will show on both if you check both boxes. Any video clips and the Text Slide will show on the video. Easy, and yet super effective.
If you want to use our Call to Action template to create your own version, see the Canva section below.
Branded content to your tour & still be in compliance with your MLS!
Custom Video with your branding.
You can also embed a Youtube or Vimeo video on the tour and select Branded, and it will only show up on the branded version of the virtual tour. Just scroll down to the Custom Video section on the Media Page and select +Add
You just need to paste in the video ID – vimeo – its the numbers at the end like = 356888497. YouTube is more alpha like =XCcCkVvDu-U. We handle the embedding on the tour.
With Brandkeepr, when someone clicks the tour link on Zillow, Redfin, Realtor.com or even your company website or your personal website, it will show the branded virtual tour, if you set those domain names up under your Brandkeepr settings. It is that easy, the Brandkeepr magic does the rest. PS, your site does need to be secure (HTTPS) for this to work.
The end result is you have a branded lead capture page (your tour) that features the great content you created, you and your additional services or differentiators to get more and more people coming to you, to buy, or sell, just like Valerie experience with her additional $75,000 pay day!
As I can attest, FloorPlanOnline can help you get more business.
I received a call from a potential buyer who saw one of my listings online. While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.
I would not have gotten the new client by providing just photos. This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too.
How to use Canva
Canva is super easy to use – just upload a photo and drag it over to the photo area and it will replace the placeholder image with your image. You can change the colors, add elements, logos, change the text, etc. When done, download as a PNG file. Recommended size is a 3:2 aspect ratio (DSLRs photo size) and our tour is optimized for that view. Something like 1920×1280 pixels, which is the size of this template.
Canva is a powerful took to help you create marketing content
Create your Canva account and then click here to use our Canva template to create the Call to Action image
<a href="tel:2063844400"></a> – just change the 2063844400 to your specific number. When the QR code is scanned it will dial the phone number.
Note, you can also put this on your website so when someone clicks on it, it will dial the number. If you want to add some text, like “Call us at” then you would use this html and add the “-” between numbers to make it look nicer. <a href="tel:2063844400">Call us at 206-384-4400</a> It will display like this: Call us at 206-384-4400
Use the QR Code app
<a href="sms:(countrycode)(number)">
So for my example number it would be <a href="sms:+12063844400">
Just copy and paste this into the URL field for the QR Code generator, and it will open Messages when the user scans it. Try this one below that will open up the text message app on your phone. If you want to add Text US to your website, then it would be this code <a href=”sms:+12063844400″>Text us at 206-384-4400</a> that would display like this: Text us at 206-384-4400
I added another page in the template for the QR Code with the Text Me vs Call Me…so all you have to do is change the numbers in both and edit colors, etc… Just find the QR Code app under the More … (the 3 dots) menu at the bottom and use the code in the URL field. Make sure you test it.
Finally, if you really want to be a nerd, give them both options like below (this is page 3 of the template). Pretty COOL, I must say…but I am a nerd.
