The Market is Changing
Courtesy of Altos Research
Courtesy of Altos Research
Courtesy of Altos Research
Courtesy of Altos Research
Courtesy of Altos Research
Our view is you increase the marketing exposure for your listings, and you. Leverage the listing you have by differentiating yourself online, which is where buyers and sellers are going, and stand out, with an outstanding marketing presentation for your listing – the FloorPlanOnline virtual tour. It has been proven to get agents more business. And it can increase the traffic to your listing, just like Laurie experienced with her first listing put into FloorPlanOnline.
Game Changer.
That’s what you say when something new comes along and shifts how you do something, and I can honestly say HomeDiary and their 3D Walkthrough Tour is a Game Changer. The photos are amazing, that is the first thing online buyers see, and they leave a lasting impression. They are backed up with the immersive 3D walkthrough and 2D & 3D floor plan tools that can even get converted into a video to complete the ultimate marketing presentation.
My first listing with HomeDiary had over 400 social media video views of the 3D WalkThrough Video, much more than I ever had in the past. The results also speak for themselves. Most properties in the immediate area sell for 106% of sales price over list price. My listing sold for 114% over list. Average days on market for the area is 12 days, this property sold in 36 hours.
At the end of the day, you never know who is looking at your listing, and for what purpose. It could be someone looking to add to their rental portfolio, and they are sitting in a $3 million home that they want to sell in a year. Or, it could be an older seller who is looking to downsize, and they have both a home to sell, and one to buy. So leverage your listing to differentiate yourself online, and it will lead people back to you.
What if you don’t have a listing? Use the free Demo Tour you have in your account and create a Facebook post on your Facebook business page and show people how you would market their home. Boost it to convert it into an advertisement and target your market. It is this tour but with your info on it. It should have an active Matterport 3D tour so you can show prospective sellers how you will market their home but the best tech available and the best photos for the money, hands down. If for some reason your Demo Tour does not have an active Matterport, see this post or contact customer care and we can add it on for you.
The post text can be something like this:
Inventory is still low, so list now before rates climb higher. I use the best technology to sell your home faster, safer and with less hassle, as you see in our example tour. We can do the same for your home.
It would look something like this. When you boost the post you then have an opportunity to pick and area and budget. Or do this with an existing listing, showcasing a real example and help your seller at the same time.
