A recent study by Seattle-based Redfin, an online brokerage, suggests that homes with higher quality photos sell for a higher sales price, and get more views, than homes with lower quality or no photos. According to their analysis using MLS pulled data, homes with professional photographs were found to be viewed, on average, 61 percent more online than others in that price range shot with a lower-end camera. The listings that used digital SLR cameras also commanded a 47 percent higher asking price per square foot, according to the Redfin analysis.
However, Digital SLR cameras were only found to increase the likelihood of a sale for listings $300,000 and above. In other words, buyers don’t seem to judge a house by its photos as much for homes under $300,000. Digital SLR cameras don’t appear to be too popular in the real estate market, even when shooting luxury listings. Eighty percent of the listing analyzed were shot with a point-and-shoot camera; only 15 percent of the listings used a digital SLR camera.
What’s most surprising, only about half of the listings in the $1 million-plus range were shot using a professional SLR camera, nearly split with low-end camera usage in that price range.
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