Also, create more and better content. If you have just photos or a photo tour, upgrade to add a floor plan. If you have a FloorPlan Tour, upgrade to the 3D Walkthrough Tour. According to Zillow’s own internal data, listings with 3D tours are saved 53% more often and they get 81% more traffic, as our
previous blog post detailed. And, because our patented process we call
Brandkeepr (
patent #11,328,374 ) can keep your brand on your virtual tour on the top sites like Zillow, Realtor.com, Redfin and Trulia, you have an opportunity to get more leads from more places, for free. So leverage the tour you already have into a lead capture machine.
At the end of the day, you never know who is looking at your listing, and for what purpose. It could be someone looking to add to their rental portfolio, and they are sitting in a $3 million home that they want to sell in a year. Or, it could be an older seller who is looking to downsize, and they have both a home to sell, and one to buy. So leverage your listing to differentiate yourself online, and it will lead people back to you.
What if you don’t have a listing? Use the free Demo Tour you have in your account and create a Facebook post on your Facebook business page and show people how you would market their home. Boost it to convert it into an advertisement and target your market. It is this tour but with your info on it. It should have an active Matterport 3D tour so you can show prospective sellers how you will market their home but the best tech available and the best photos for the money, hands down. If for some reason your Demo Tour does not have an active Matterport, see this post or contact customer care and we can add it on for you.
The post text can be something like this:
Inventory is still low, so list now before rates climb higher. I use the best technology to sell your home faster, safer and with less hassle, as you see in our example tour. We can do the same for your home.
It would look something like this. When you boost the post you then have an opportunity to pick and area and budget. Or do this with an existing listing, showcasing a real example and help your seller at the same time.
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