2022 Update

Welcome to the Spring 2022 Listing Season

As we begin our 17th year serving you, we are recommitting that we will provide the BEST customer service and home-related platform in the world, offering you features and functionality you will not find anywhere else, including:

• Brandkeepr – our patented process that keeps YOUR brand on YOUR tour on the top sites like Zillow, Realtor.com and Trulia.  In fact, 98% of the Top 10 real estate search sites can display your brand on our tour.  This leaves “breadcrumbs” back to you, and has proven to get agents more business, both on the sell and buy side.
• Real-time editing tools to configure your tour, edit your flyer, sequence/enhance your video and even edit/enhance your floor plans on demand.  No other tour provider has their own floor plan tool because they all use a 3rd party to create just a floor plan image or PDF file.  We create a true 3D model that can be used by you and the owner throughout the whole ownership lifecycle, including on our tour with the drag and drop furniture planner and in HomeDiary as a management tool for the owner, or keepsake for the seller.  Coming soon – Gross living area calculations for each property that adds wall factors in addition to the internal area, so you will have a more comparable result against the tax records or appraisals (which can, and often, are not correct).
• HomeDiary integration that lets the content live on post sale – through our “Claim Home” menu option, the photos and the 3D floor plan model are copied to the buyer and seller’s private HomeDiary account upon request (and your approval).  Soon, we will also have ways you can create a digital closing gift and more on the buy and living side with our transition to HomeDiary PRO.  This will keep you in front of your clients by enabling you to add relevant content into your client’s HomeDiary accounts for their lifetime of ownership.

You can see the full list of the value of our tour , platform and the various services we provide in our feature list below.

We want your feedback.

We want to be your go to provider for all your property needs.  So we have implemented a new quick feedback mechanism.  Please submit your feeback here.

  Check Out Our New or Coming Soon Value Adds:

• BLUE SKY GUARANTEE. Weather less than desirable? We have you covered.  Starting now, we will replace those gray skies with pretty blue ones for NO CHARGE for all exterior photos.  Other companies charge extra for this included service.
• LIVE: Beta Testing of the new Order Management System with new features for HomeDiary PRO, an industry first platform that not only allows you to create tours, or Stories, for your listings, but you can curate content for the buy or living side with our Sponsored Diaries option.  Over the past year plus, we completely recoded our whole system we spent the last 17 years building, with new functionality you will not find anywhere else in the world.  So stay relevant by populating the Diary with closing docs, a recommended “To Do’s” list from the inspection report and more.  You can even add quarterly or annual professional CMA’s right into a user’s HomeDiary, compliments of, and branded by, you as a way to stay relevent with your key clients over time.
• The best floor plan tool will get even better in 2022 with gross living area (“GLA“) calculations in addition to the internal measured area, so you can corroborate the county tax records or the calculations of an appraisal. Stay tuned for this in the coming months.
• Added a Voiceover Service starting at $25 that can be ordered on any of our video services
• Added a Matterport Walkthrough Video add-on service for just $50 when you order a 3D Walkthrough Tour
• Added Virtual Staging Service  with the ability to add similar furniture to the space on the floor plan tool, starting at just $65 per image.  We can even convert an unfinished basement into a finished space for $20 more.
• Added a new Custom Brochure process – We are now leveraging Canva to create custom flyers that you can then edit and get printed at your local FedEx store for cheaper and faster turn around.  We also created an editable handout using Canva you can provide your prospective sellers – Download it here.
• We are working to update the social media videos to a “story” format that is portrait sized so it matches Facebook, Instagram and TikTok specs for story videos.

Pricing Updates for 2022

As of April 1, we have adjusted our pricing in various markets.  Please use our price calculator to estimate a price for your area.  Just note the calculator does not reflect any custom pricing that may be in place for your company (login to your account to see custom pricing in effect).  

Costs have gone up significantly – from gas, to food, to people costs.  We have not increased our prices in over two years, so we will be increasing prices in most markets to ensure continued excellent service for you by our collective team.  We pay our service providers much more than most other national competitors, in some cases 2 times as much.  Why? Because we believe having a quality individual to service your needs year in, year out, is more important than squeezing as much money out of people as possible (which causes high churn of photographers in other companies).  In addition our proprietary photo process is more detailed and time consuming, but the end result really beats the competition in terms of a superior quality photo. Our production team spends upwards of 5 hours per tour producing the best content for your listing.

The Feartures aross the Ownership Lifecycle can be summarized in this table

We also put a lot of work into the production of a tour.  Here are things we do.

Photo Editing. Premium HDR Photography that uses a proprietary process to blend 2 flash and 5 ambient images into one crisp and stunning HDR (“high dynamic range”) image.  All HDR is NOT created equal so don’t be fooled by claims of automated tech or cheap pricing – you get what you pay for…  We take the HDR image and finish it with our standard editing processes done at no extra cost (whereas competitors charge extra for some of these tasks):

• window replacement for clear views
• exterior sky replacement – blue skies guaranteed!
• TV black outs
• fire in fireplaces
• lighting and color adjustment
• straightening and perspective correction
• cloning out small imperfections such as dangling power cords or flash reflections
• Blurring Agent Sign info, license plate numbers, pictures of children

Additional editing available for an extra free per photo

• grass replacement/green grass
• Recolor of skies, water, etc.
• Blue skies through interior windows
• Images on TV screens
• cloning out larger items
• removing items or other advanced Photoshop work
• Aerial Property boundary lines/point of interest callouts

FloorPlan Production.  We draw the floor plan based on the source file and add basic details such as windows, doors, bath and kitchen layout.  We provide the total interior measured and drawn area, with gross living area (“GLA”) square footage coming in 2022 using a standard wall thickness of 6.5 inches, but we CAN adjust for wall thickness, so if a property does have thicker walls, it can be taken into account.  Standard output is a black and white plan in jpeg and PDF format with an included 3D model and 3D Designer, our drag and drop furniture planner/designer that brings an HGTV-like floor planning tool to every listing, and home. You can also edit the floor plan in real-time, enhance it on your own with flooring details or furniture, and even create unlimited 3D snapshot photos of the 2D and 3D views.

Additional enhancements for an extra fee include:

• Colored FloorPlans – we add a color scheme to the standard black and white floor plan
• 3D Enhanced FloorPlan – we match flooring and wall colors of the property, add more detail to kitchen and bath layouts
• Coming in 2022 – 3D Enhanched FloorPlan with Furniture – we virtually stage the floor plan with furniture to provide more perspective and show the layout to help people visualize the space more

Matterport/3D Walkthrough Production.  We sequence the walkthrough of the property based on how a user would conduct an actual physical visit of the home – starting at the front door and going through the whole house, top to bottom.  Most providers do nothing other than give you a link.  With the push of the Play button, users are taken through a typical home in around 2-3 minutes, saving them and you time and simplifying the 3D Matterport experience.

Additional enhancements for an extra fee include

• Walkthrough Video – a recorded video of the walkthrough with floor plan overlays that can be separately downloaded and embedded, shown on social media, etc.
• Separate downloads available for the Matterpak or E57 file on request and based on camera used for an extra fee

Matterport Hosting.  Please note the active Matterport portion of your tour is hosted for the shorter of the active listing period OR 12 months.  The Matterport does not need to be active on the tour after a short period of time post close, so in order to control your costs, and for the privacy of the new owner, we archive the Matterport portion of the tour once the property is marked either sold or off market. 

FYI, most homeowners do not want their tour visible on the Internet once closed. We receive requests weekly to remove tour and videos on sold properties. So, please, if you have a special need to keep a Matterport active after the property is off market, contact us for options in those unique cases.

Want to showcase a virtual tour with an active Matterport to show prospective sellers to win the listing?  No problem.  Each account has a free “Demo House” tour included, that is basically this virtual tour but with your branding.  It includes an active Matterport, so you can show people how you will market their home on your laptop or iPad in real-time, and “wow” them with the custom home website and all of the tools you will provide.  It is certainly a way to differentiate at the listing appointment, as well as online, and since we can show your brand and contact info on your tour (using Brandkeepr) on the top sites, it is a great way to get more business and win that silent interview with both sellers and buyers that go online first.