MRED Photo & Tour Upload!

MRED Photo Upload and Automated Tour Linking. Hey ChicagoLand customers – we now are automatically linking your tour to MRED upon your tour approval.  So no need to go to your MLS and add the unbranded tour link manually!   In addition, we are now uploading 9 photos into MRED for you automatically.   The first 9 photos selected for the flyer on your tour at the photos we will automatically upload.  In order to enable the automated linking and photo upload, just select MRED and MRED Photos under Edit Profile>Edit Linking Details and add your Agent ID from MRED in the applicable field.  Then approve your tours, and the tour will be posted.  We will upload the photos as soon as we produce the tour. Please note we do need a valid MLS number for your listing and your Agent ID as supplied by the MLS.

Virtual REBar Notes

I listened to the virtual rebar camp that is going on today. Some good points…

1. Create a Post, not an email. Each time you have a question or issue, create a blog post…because it adds more content to your site, helps answer other people’s questions, and increases your search engine status! So write the post and then email the person the link to the post. Tell them it was a great question and I thought others would benefit from seeing the answer, so here is the link to the blog post.
2. Hyperlocalizm….focusing in on one area. Your local town, neighborhood, or development, not your entire metro area…it is too big and hard to get to the top.
3. Spacial Match – 2010 technology coming…When people search, they search by city, street and zip code….Lifestyle variables will be added with Spacial match, so add lifestyle content to your site. Example: what is it like to live in your community, pictures, etc…show the lifestyle and how you live it…..
4. Later Music! Get rid of music on website. Google has new tool on search that translates video into text…so music will impact that….
4. Get a zipcode based URL, like livein64152.com or WeatherbyLakeLifestyle.com and sub domain of zip code….google does not care what order it is in.
5. Facebook – 24% of all web traffic is Facebook. 32 minutes on site, 14 page views. Do not put your birth date online….Create a fan page using zip code. Note – realtor.com has a nice little widget that you can add to your Facebook profile page and sidebar. It is free. See more at seemylistings.com.
6. Topics for a blog post. Set up a google alert on a topic. Google will email you the alert. go to www.google.com/alerts to create the alert. Select comprehensive info. Select a daily alert option. Set the alert up for the city you live in. Include the words real estate. Include your name. Create a calendar event to review the alert and write a post. Save them into a Blog Topic folder or Label. Use local keywords.

  • Use Local Keywords for your posts-Use [City] Real Estate in your blog post. If you service multiple cities, rotate the city among your blog posts.
  • [City] homes
  • Add on to the basics for longer keywords, like [city] real estate agents

Where to put the keywords?  Place keywords 3 times in a 350 word post.  Once in the title, once in the first paragraph (preferably the first sentence), and one more anywhere in the blog post.  Also include links in your posts.  You can even link to other pages in your website or other blog posts you might have previously posted, so the search engines look through all of your site.  Adding authoritative links also helps.You can get a free ebook on the topic at www.Leadbosterclub.com free ebook on the topic of blogging….

7. Posterous. What is it?  A really simple blogging platform.  Lets you completely customize the look and feel of the site.  You can also get your own domain name for the posterous site.  You can set up a Posterous site for a buyer or seller.  Create an online diary.  Use the street address.yourdomain to create it for the house on a seller, which then could be given to the buyer.  You can also set up additional contributors.

8. Free Tools. Jing, Gimp (photoshop like), Audacity (sound files), NVU (html editing program), Dropbox (Back-up of large files), Yousendit (email large files), Filwfilla, Alltop (info), Popurl (what is popular), Post Templates (for blog), PDF995, FreeMind, Google (lots of free stuff), email?  Mass awebber is not free but works good.  Get more at www.steverosenbaum.com/million including wordpress plugins.

Real Living Sold!

It looks like Real Living is the latest to get gobbled up by the market turmoil, as they were sold to Toronto based Brookfield Asset Management. They purchased GMAC Real Estate in September of 2008 and own the Royal LePage brand in Canada. You can read more about it in the Vancouver Sun article.

Virtual REBar Camp

For those of you that have not attended a REBar Camp before, you should give this a try.  It is a national online session…so travel costs are $0…just takes your time.  You can read more about it and sign upby clicking here.

Complete Event Details:

Date: Tuesday, November 17th, 2009

Location: Online Webinars

Time: 9AM – 4PM PST

Registration: Online

Twitter Hashtag: #VREBC

Cost: Free!

You can get full details on the RE BarCamp Website or become a fan of the official Facebook page.

Tweet Privately Now!

Twitter launched a built in tool that makes private conversations on Twitter possible. Most people use Twitter for comments and questions that are relatively public. Tweets can be seen by followers and easily found when searched. Sometimes you may not want the world to know about your tweet, and it is intended for one single person – like “Billy, Do you want to meet at Goose Island Brewery after work for a beverage?” Twitter created Direct Messages (known as a DM) to be a private tweet that is not seen by all your followers. In a way Twitter DM’s are more like email than Twitter. You still have to limit your message to 140 characters, however you can save delete or privately respond like a good old fashioned email.

FloorPlanOnline Direct Message image on Twitter

FloorPlanOnline Direct Message image on Twitter


DM’s are easy to use. When you write a tweet that is intended for one person include a “D” to start the message followed by the persons Twitter name and then the message. So my example from above looks like:
“D @billyblob Do you want to meet at Goose Island Brewery after work for a beverage?” The message will be privately delivered to Billy. I would improve the message and include a link to Goose Island Brewery, so Billy can learn more about the place. @gooseisland is the Goose island Brewery twitter name, so I would insert it in to the direct message like this:
“D @billyblob Do you want to meet @gooseisland after work for a beverage?”

There is a second way to send a Direct message that may make the process more easy to use. From your twitter page, click “Direct Message” on the right side of your screen. You will see the words “Send _______ a direct message”. A drop down box at the top of the screen that allows you to select individuals from your Follow list. Select their name and enter your message, then click “send”.

Following all your direct messages can get a bit tricky using the simple but effective built in Twitter tools. To manage my twitter Ive been using Tweet Deck or @tweetdeck. Its a quick Download at http://www.tweetdeck.com/ that allows you to view messages in movable columns. I follow my DM’s in one collum, my mentions (where someone includes @fpo in a message) in another and then can track trending topics or conversations in several other columns. Tweet Deck allows for easy to follow DM tools. Simply mouse over the avitar (photo) of whom you wish to DM, look for the envelope icon (it is the icon for a DM in Tweet Deck) to pop up and click it.

Try posting your FloorPlanOnline Tour to Twitter using the blue “T” button at the bottom left of the tour. Send a DM with the tour link to the seller, so they can share the tour link on twitter with their network!

If you would like to test your new DM skills, Tweet a direct message Hello to D @FPO
Tweet ya later!