by Kris Cone | Nov 30, 2018 | Listing Tools, Real Estate Info, Technology
Secure Tours & Brandkeeper.
We have two great updates regarding our virtual tours that were released in the last week regarding SSL and Brandkeepr. These two updates go hand in hand with each other:
- SSL Secure Tours. Now, all tours are served using the SSL protocol, meaning they are served encrypted from end to end and the tour url uses https. While there really isn’t any personal info on the tour that required the switch, to get our Brandkeepr functionality to work on most of the top real estate search sites, we had to update our tours because most of those sites are using https, so to get our Brandkeepr magic to work, our tours also have to be SSL secured. Your company site, and your personal website may also use SSL, so when properly configured, we can automatically convert the unbranded tour to the branded version on about 95% of the top 10 sites, and more! Plus, it makes embedding a tour, like the example below, work if your own site or blog is secure.
- New Tour Viewer. We released a new Tour Viewer design in addition to the Story format. So if you like the more classic tour look that has your logo persistent and buttons for content items, the new Tour Viewer is for you. All it takes is selecting the option and then selecting your start content, including a new “Dashboard” view (read more on that below). This new viewer, combined with the secure protocol change, means you can now embed our tour easily on your own website or a blog post using simple embed code, just like this example. It is a full functioning tour, embedded into your own website.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Display Options for the Virtual Tour.
In order to embed a tour into a website page, all you need to use is our sample code like this (which is also shown on the Tour Links page within the marketing center for each tour):
<!–start –>
<iframe name=”tour” src=” https://www.floorplanonline.com/tour/184056/b ” frameborder=”1″ width=”100%” height=”800″></iframe>
<!– end –> |
Just change the tour ID (184056 in this example) to your tour ID and this code should work on most sites. You can also change the width and height size, in pixels, which will set the maximum display (it is responsive so it will shrink on smaller devices). If you would like to start with a particular content view, you can either change to the desired view under Edit Details, Content Display Options (see screen shot below), or you can click on the desired content button on the tour itself and then copy and paste the URL that has the content at the end. For example, to start with the Floor Plan view, just use this as the embed url: https://www.floorplanonline.com/tour/184056/b/floorplan or to start with the video, use https://www.floorplanonline.com/tour/184056/b/walkthru. These options give you ultimate flexibility on displaying your tour.
Note…you can also use both the Story or the Tour Viewer links on the same listing at the same time. The default is what you set on Manage Tours, under the Tour Frame Type section at the very top, but both links work to display the tour in a specific format, as follows:
The Tour View – https://www.floorplanonline.com/tour/184056/ 
The Story View – https://www.floorplanonline.com/story/184056/
The normal tour link, like https://www.floorplanonline.com/184056/ will open up the default selected view but these specific links override that, if you want to use them for a specific reason (like using the Story for MLS and distribution but using the Tour for embedding on your blog). Again, it provides extreme flexibility.
Note: our existing embedded tour content option on the Marketing Center is still coded for the old format, so please use the instructions here for embedding the new tour viewer on your website. An update will come in the future for the legacy option to provide even more flexibility, so if you only wanted to show the floor plan and the video on the embedded version, you could without disturbing the main virtual tour view.
How to configure BrandkeeprTM for maximum exposure.
On sites like Zillow, Trulia, Realtor.com, Homes.com and Redfin, we can now recognize the user is coming from one of these sites when they click on the virtual tour, and we therefore automatically convert the unbranded tour pulled in from the MLS to the branded version, so YOUR brand shows on 95.5% of the top 10 real estate oriented websites. The virtual tour is the ONLY content item for your listing that can lead people back to you on any number of sites. Leverage this bread crumb trail! It gives you more visibility that gets you more leads for free, just by people seeing the virtual tour on these sites! We can also do this for your company website, your personal website or blog or any other site YOU put into the BrandkeeprTM configuration.
To configure and edit your BrandkeeprTM profile, go to Edit Profile and then elect the Edit My Brandkeepr profile. From this page you can see what sites we automatically convert to the branded link, and you can add your own sites (we add your profile site by default), or turn off some if you do not want it branded for some reason. This tool gives you lots of flexibility. Note: do not put in your competitor websites as you could run afoul of the IDX rules that generally prohibit agent branding on content distributed from the MLS. It is ok on these major search portals, just don’t do it on your competitor’s websites…
The key to making all of this work is make sure to use the https link when you post the virtual tour. If you already have a tour linked, just change it in the mls – add the “s” at the end and it should get updated to other sites. That is it! going forward the links we provide you already has https in the link.
One final note. Leverage the Call2Action photo to also get more people to visit the virtual tour. Zillow does a good job of hiding the link below the fold (the user has to scroll), so get them to go to the tour that has all of this other great content, including floor plans, video, and more. Learn more on Call2Action here.
by Christine Cox | Nov 29, 2018 | PA, Spotlight Tours
SEVEN FOXES FARM
Northhampton, PA
View the Story of This Home
Seven Foxes Farm unifies a 1760’s log and mortar cabin and early 1800’s stone house into 1 residence. Set on nearly 12 acres, a long entry leads to the restored homestead in Lehigh Valley. Located on the Lehigh River, the farm is believed to have been built by John Stenton. Exposed beams, deep silled windows and pine floors recall a bygone era. 5 fireplaces found on 2 floors, include original walk-in w/beehive oven in the DR. Wood cabinets offer a rustic contrast to stainless appliances and granite surfaces in the kitchen. 3br/2ba on the 2nd floor include a MBR w/bath. The 3rd floor offers workspace w/BI drawers, cabinets and storage. Stone walls and landscaped flower beds weave among to a multi-level barn and smokehouse on the extensive acreage.
The professional HDR photography and Matterport tour of this property were provided by FloorPlanOnline provider, Barri Riley.
If you are interested in listing your home or have questions, please contact:
by Christine Cox | Nov 15, 2018 | Spotlight Tours, TX
2018 Parade of Homes Masterpiece
Leander, Texas
See the Story for this Home
Atop Skyview Ridge Pass sits the Aluxa home, which features 5,522 heated living area, four bedrooms, four full baths with three additional half baths. With sky views in every room, including the large private office, this hilltop transitional home was designed for comfort, entertainment, luxury and functional living. The lot was selected for its topography and privacy, allowing for an expansive outdoor experience at all three of its levels. With the private cabana near the pool and professional outdoor kitchen, enjoying the views while gathered with friends and family will create memorable experiences. In addition, this energy star rated home is loaded with smart home automation throughout, allowing control and monitoring from a phone or tablet while home or away. Comfort, craftsmanship and artistic details add to a uniquely designed and inviting atmosphere with a balance of warmth and modern elements to create a perfect living space.
Allison Cartwright, founder of Twist Tours , provided the amazing HDR photography along with Trent Heady who supplied the MatterPort floorplan.
If you are interested in listing your home or have questions, please contact:
by Christine Cox | Nov 8, 2018 | CT, Spotlight Tours
Mid-Century Modern Stunner
New Canaan, CT
See The Story of This Home
The Beaven Mills House – A Mid-Century Modern Treasure. Situated on Chichester Road, a location renowned for mid-century modern homes, this timeless treasure was designed to create a flowing and light filled environment. Every room offers serene views of the tranquil property. The Poggenpohl kitchen is a chef’s delight, and opens to expansive living and dining spaces, which are highlighted by a two-sided fireplace, walls of glass and high ceilings. Additional spaces include four bedrooms, including a master on the main level, 3 full baths, and study. A separate outside screened room offers a charming space to enjoy outdoor entertaining. This signature mid-century modern, known as the Beaven Mills House, was designed by William Pederson, a member of the Harvard Club, and a Fellow of The American Institute of Architects. It bears a plaque marking it as a “Recorded Property With The National Register Of Historic Places.” With peace and privacy, this is truly a unique offering.
Professional photography and floorplan provided by FloorPlanOnline photographer, Larry Merz
My experience with Floorplan Online was excellent. Larry Merz was the photographer for this property. He was extremely professional, detail oriented, and had an artistic eye.
Floor plans helps potential buyers to have a much better understanding of the homes that they are viewing online. It is also a very helpful take away for clients who come to see the house. I recommend them highly!
Realtor, Halstead
If you are interested in listing your home or have questions, please contact:
by Christine Cox | Nov 1, 2018 | SC, Spotlight Tours
SPOTLIGHT TOUR- WEEK # 44
New Construction Beauty
Clover, SC
See the Story For This Home
New Construction! Glorious attention to detail in this Gorgeous Brick & Stone Home on approximately 2 acres in Henry’s Glen! Hardwoods, Granite throughout. Trey ceilings, walk-in closets in all bedrooms. Fireplace in Great Room. 2nd Fireplace on covered porch. Sitting area in master. Huge luxury Master Bath. One Level w/huge Bonus Room upstairs. Wired for Surround Sound system. Covered Porch overlooks large patio. Clover Schools, low SC taxes.
Professional HDR Photography, Matterport 3D Floorplan and Aerial images provided by FloorPlanOnline partner, Andrew Ketchum with AK Media
Andrew thanks for the great work with the Floor plan 360 degree tour for my luxury listing at 1012 Ledge wood Lane in Clover, SC. My seller John is the builder and is a very demanding person always seeking perfection in his work and the people he associates with. I really appreciate you making him smile. The buyers seem to love how you can scroll up and down and see every part of the rooms details from ceilings, moldings, flooring, etc!
Realtor, Keller Williams
If you are interested in listing your home or have questions, please contact:
by Kris Cone | Oct 31, 2018 | Listing Tools, Real Estate Info
NEW! Event-Based Lead Capture
Introducing our new, Event-based Lead Capture system for your tours. This Lead Capture system allows you to capture leads based on various visitor actions on the branded tour, such as after 4 camera icon clicks on the floor plan, or when someone tries to download the printable flyer. When combined with our Brandkeepr technology that automatically converts unbranded tours pulled from the MLS to the branded version, we can help you get more leads from sites like Zillow, Trulia, Yahoo, Realtor.com, and even your own company/personal website – basically get a lead on any website that allows agent branding! This is over 90% of the real estate oriented website traffic. But you can only get the lead via the branded tour, and FloorPlanOnline (and our affiliates) is the only tour company that enabled this great functionality.
Best of all – It’s FREE. It is included as part of the standard tour price!
Set-up is Required.
This new system is live on all accounts, but it is not ON by default. If you would like to enable lead capture on your tours, just login to your account, go to Edit Profile and then click on Edit Leads Profile. Click the toggle switch to turn it on and save. Note: if someone uses the Contact from on the tour, you will still get a “lead” for those messages, even if you have Lead Capture OFF.
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