In these hot real estate times, people often wonder why do I need a tour.  Just get some photos, put up a sign, and sold!

Sure, your listing likely will likely sell pretty fast.  But will it sell you?

What I mean by this is your listing is a perfect opportunity to not only market the listing, but yourself.  More people are online now more than every before, and advanced content to sell homes, including floor plans and 3D tours, has proven to increase the ultimate sales price by up to 9% more than the market average, because more and more people can “see it,” either in person, or virtually.  Limitations such as available showing time slots limits physical visits.  And in many markets, out of town buyers represent a large portion of those looking for a new home, so make it easy to help them see it virtually with the FloorPlanOnline tour.  After all, according to research, 55% of buyers say they would buy a home sight unseen if it had the right kind of 3D content on the listing. 

But the second part of this equation is marketing yourself.  Buyers and future sellers will see you through FloorPlanOnline’s patent-pending Brandkeepr feature that automatically converts the unbranded virtual tour you put into the MLS into a branded one when the virtual tour link or button is clicked on the top sites people visit most, like Zillow, Trulia, and Redfin.  We can put your brand on your virtual tour on about 97% of the top 10 websites!  So you get seen by more people in more places, complete with your logo, photo and our lead capture form. For free.

Just uploading photos to the MLS does not leverage the ability to sell and market you and your services on websites that get over 300 million monthly visitors!

Does it work?  Just look how Valerie, a long time client of FloorPlanOnline, parlayed a listing into two more transactions worth $2.5 million in gross commission income.  That’s about $75,000 in commission at 3%!  The whole point of this testimony is you never know who is going to see your listing and what their goal is with a purchase or sale.  It could be someone looking to downsize, as in Valerie’s case, or maybe someone is looking at investment property.  Or, it could even be someone in your sphere of influence that sees your listing, as “real estate porn” is a popular pastime and these large portals attract a big following of browsers.  Yet, 10 to 15% of your sphere will move in a typical year, so you never know when the time is right for someone to make a change, and call you based on your listing and virtual tour. 

How much would it cost you to get this much exposure on Zillow without a listing?  Probably over $1,000 a month.  So leverage the virtual tour that leaves breadcrumbs back to you with Brandkeepr, an exclusive only available with the FloorPlanOnline virtual tour.  Your opportunity cost far outweighs the incremental cost of a virtual tour.

As I can attest, FloorPlanOnline can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too. 

Valerie MacKnight

Broker/Realtor, Windermere Real Estate