by Kris Cone | Oct 30, 2018 | Uncategorized
Get the Lead with BrandKeepr
With our patented BrandKeepr technology, we convert your unbranded tour distributed from your MLS into a branded tour on your website or blog, your company website, and on the major real estate portals (such as Zillow, Trulia, Realtor.com, Redfin, and more).
Why is this important? It's free leads to your branded lead page - our virtual tour.
Zillow now accounts for more than 50% of all real estate traffic on the web. You can leverage this massive traffic to drive people back you you. Leverage the other tools we have to add more branded content and information to showcase all that you do as well. You can learn more on how to add branded content like an animated logo, a custom call to action slide or even an ad for your 1% cash back or your inhouse mortgage company on our blog post here.
FPO = FREE advertising for you and your listing on the top sides shown below. Just uploading photos into your MLS listing does not give you this free advertising opportunity. Nor does using any other virtual tour because we received a patent on this technology in 2022 after 5 years and thousands of dollars in the making. Buyers and sellers search to not only find listings, but agents. Show them the great marketing you do and get found online, with the FloorPlanOnline virtual tour with Brandkeepr.

Listing distribution is great, but if your name is not on the listing content, does it really matter? Well with BrandKeepr, you can now get the lead from potential interested buyers and leverage the millions of users these other sites get every month. We automatically convert any unbranded tour on selected websites to the branded tour. Supported sites include most SSL secured sites, such as Zillow, Trulia, Realtor.com, Yahoo Real Estate, Redfin and Homes.com. You can add any website, such as your personal website, your main company's website or a blog by going to Profile Settings and the scroll down to Brandkeepr.
Does Brandkeepr Work? Yes, check out how it made Valerie an additional $75,000!
As I can attest, the HomeDiary Platform by FloorPlanOnline can help you get more business.
I received a call from a potential buyer who saw one of my listings online. While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by HomeDiary, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.
I would not have gotten the new client by providing just photos. This buyer specifically called me based on my HomeDiary virtual tour presentation. That’s why the HomeDiary platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary Claim Home integration, which can be a channel of new business too.
Valerie MacKnight
By default, no referral information is passed from an SSL secured site to a non-SSL secured site. Therefore, as of November 1, 2018, the FloorPlanOnline tours are now all secure with the SSL protocol! This means we can understand where the viewer of the virtual tour is coming from, and on sites that can show your brand, we show it! This is how breadcrumbs can be left for you to get more leads through the most popular websites. We are so high on this technology we have a patent-pending on it! No other tour company is doing this, and with the patent, we (and our partner providers) would be the only one! This adds huge value to the virtual tour and it is something you are not going to get just by uploading photos to the MLS.
Companies. We can help you too. Maybe you have a centralized lead desk. Well, now you can capture leads from Zillow, Trulia or other websites and convert those into paid agent referral leads! Or, maybe you just send the lead back to the listing agent. Either way, we can guarantee you will get more leads with BrandKeepr.
Want to learn more? Just contact us to schedule your personalized introduction to BrandKeepr.
by Christine Cox | Oct 25, 2018 | Spotlight Tours, TX
SPOTLIGHT TOUR-WEEK #43
Private Mediterranean Style Estate
San Antonio, Texas
See the Story for this Home
This remarkable home offers total luxury wrapped in a private, Hill Country setting. It features an open floor plan with panoramic views for miles. The chef's kitchen has a large breakfast bar, prep island, gas cooktop, double ovens, warming drawer and Thermador appliances. Includes a walk-in pantry, executive study with custom built-ins, and a spacious game room with a study room attached. True guest suite downstairs. Very spacious covered patio with outdoor kitchen overlooking luxurious pool and the Hill Country. This estate sits on a secluded, cul-de-sac lot featuring mature trees, lush drought tolerant landscape and it backs to a greenbelt. This property is truly an oasis that should not be missed!
Amanda Terry from Twist Tours provided the amazing HDR photography and MatterPort.
Hey, can you help us out? We need someone to pick our jaws up off of the floor after this beauty! The color palette in this Helotes, Texas home is just simply spectacular! From the elegant whites to rich and earthy tones, anywhere you look you can find beauty!
Amanda Terry for Adam Wilson Custom Homes!
If you are interested in listing your home or have questions, please contact:
by Christine Cox | Oct 11, 2018 | Spotlight Tours, TX
SPOTLIGHT TOUR- WEEK #41
Classic Contemporary
Lago Vista, Texas
http://www.floorplanonline.com/288503
Professional HDR Photography, Aerials and Matterport provided by Kurt Forschen from Twist Tours.
If you are interested in listing your home or have questions, please contact:
by Christine Cox | Sep 26, 2018 | CT, Spotlight Tours
SPOTLIGHT TOUR- WEEK #39
Charming Custom Dutch Colonial
Stamford, CT
http://www.seetheproperty.com/286178
Unique custom five bedroom colonial with a two story grand foyer. A gourmet eat in chefs kitchen offers high end stainless steel appliances and a farmhouse sink.A beautiful mahogany porch overlooks the mature landscaped yard. The family room has gorgeous built in cabinets and a decorative wood mantle. Stunning coffered ceilings in the sunken living room are one of many custom features this home offers.
The first floor master suite boasts a spa bath. Brazilian cherry floors with nine foot ceilings add to the elegance in the home. The finished walk-out lower level transitions to a beautiful kidney shaped pool with stacked stone outdoor fireplace. This property should not be missed!
Professional photography and aerial views captured by FloorPlanOnline photographer, Roy Smith.
If you are interested in listing your home or have questions, please contact:
William Pitt Sotheby's
3 Roxbury Road, Stamford, CT 06902
by Christine Cox | Sep 20, 2018 | CT, Spotlight Tours
SPOTLIGHT TOUR- WEEK #38
Stunning New Construction
New Canaan, CT
See The Story of This Home
Experience the integrity and quality of Woodcrest Homes in this new chic and classic estate showcasing 3 levels of artfully designed living spaces and clean-lined, elegant appointments. High ceilings and over-sized windows provide abundant natural light thru out. Live the dream in this stunning 10,000+sq feet six bedroom home with 6 fireplaces, perfectly sited on over 2 acres with stone walls on lovely private west side cul de sac.
This home has it all including both pool and tennis court sites. Full bath on lower level. Third floor plumbed for additional full bath. Remote control Smart home systems include cameras & alarm. Pre-wired for SONOs sound system. Full house Generator.
Professional HDR photography and floorplan provided by Chris Kiely from Jump Visual
If you are interested in listing your home or have questions, please contact:
by Kris Cone | Sep 19, 2018 | Listing Tools, Tour Updates, What's New
We just released the best way to get a buyer on the line, and then hook’em. The Call2Action PhotoTM!
Now, every newly published tour has a composite image of select content from the tour called the Call2Action Photo. It features the exclusive content like the floorplan image, a video screen shot and some other photos. It is designed to be used on sites like Zillow, Trulia and Realtor.com (the 3 together make up over 70% of the real estate traffic) to leverage their massive monthly traffic to get more people coming to your virtual tour. Once they are there, use our event-based lead capture to communicate and seal the deal!
The Call2Action photo can be uploaded to Zillow and moved to say position #2 to let the viewer know there is cooler, better content on the virtual tour. Download the branded version right from the Marketing Center main page. We also have an unbranded version (that does not have the tour link but just calls out to click the virtual tour) that can be used on the MLS. This can then get swept to Zillow, Trulia and Realtor.com, sites that typically include the virtual tour links via Listhub distribution. 
Coming soon – We are also working on some updated tour posting solutions for Zillow and Craigslist…that can make the posting of the virtual tour either automatic, or as simple as a few steps. We can also upload the branded Call2Action photo right into your Zillow listing. We hope to launch this new feature within the next few weeks, so stay tuned!
PS. The Call2Action photo is live on all tours published as of September 19th. If you want it on an older tour, just go to Edit Tour, then Edit Photos/Video and hit the save button. The branded Call2Action photo should then show up as a button in the Marketing Center.
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