New Order Process Launches

New Order Process Launches

New Order Form for All Markets

We are releasing our new order process for all markets in June.  The new order form has been operational in certain markets for some time and has processed over 25,000 orders, so it works well.  It is now available everywhere.  The benefits include:

  • Showcase the selection of premium photography (which may be the only option in some markets).  See samples of tours from around the country that showcases premium photos. 
  • Adjust the price for smaller properties, but allow for additional photos to be ordered for larger ones
  • Lower price on self service options
  • Choose from various floor plan and 3D tour services
  • Order additional services, such as a custom slideshow video to additional service provider options, like aerial photos & videos, twilight photography and more.
  • Add preferred (but not guaranteed) appointment times and other details.

This new process is part of our shift to provide the high quality content for a reasonable price.  We understand we are not the cheapest, but we are also not the most expensive, and NO ONE else has all the tools and functionality we do, including our 2D/3D floor plan tools, automatic tour branding on select websites, free slideshow video and our exclusive Claim Home to HomeDiary feature for the buyer, and the seller (as a keepsake).

All of this content can get you more listings and help you sell them faster and for more money.  See the research results from Zillow and NAR that found buyers highly value floor plans in our Power of Plans analysis.  

View the Video to see a short overview of how it works

Now that we have an easier process for people to order, if you need a service that we are not providing, please talk to your local service provider, or shoot us an email or give us a call, as we would love to help you out! 

Don’t forget!  We have several tour and theme options now.  We highly recommend the Story format with the Cottage theme that provides a single property website layout with big content.  You can also select the new Tour format to have a modern, responsive layout that is in the classic “fixed” tour (no scrolling) layout.  This is great for embedding on a blog post for example. You can also use both at the same time.  Just select your preferred default (such as the Story, which you can do in your profile or on Edit Details page), and then use the below tour URLs for each specific format you want to use in a specific situation (change the xxxxxx to your specific tour ID, which you can find in the email we send or on Manage Tours).

Just remember to use the https at the beginning so when you embed it, you will not get security errors AND this is what enables Brandkeepr on various websites. The tour link we email you when your tour gets published is what you should put into the MLS, but you can use the other link for any other purpose (such as a blog post, social media campaign or email blast).

If you would like to embed the whole tour on your website, all you need to do is copy and paste the sample embed code below into a blog post and change the XXXXXX to your specific tour ID.  The whole tour should then work on your site.  Note, we recommend using the TOUR format for this purpose, as reflected in the URL (includes “tour” in the url) within this embed code below.  If you would like to start the view with specific content, just go to the tour version, click on the content you want to show when it loads, and then copy and paste the URL part in the exact yellow highlighted part below. An example link that starts with the floor plan view is https://www.floorplanonline.com/tour/62568/b/floorplan and it looks like this screen shot.

Sample Embed Code

<iframe name=”tour” src=”https://www.floorplanonline.com/tour/xxxxxx” frameborder=”1″ width=”100% height=”700″></iframe>

Read more about embedding the  tour and how to customize it here

Thank You Tammy!

We pride ourselves on providing great customer service, and I just love this letter we got from one of our customers singing praises for Tammy Rutledge, our customer care team manager, as well as the other folks on the care team. We don’t shy away from providing support.  We would love your comments so please put yours on this post, good or bad!

Here are our various support tools.

  • Call:  866-810-3816, option 3 during normal business hours, M-F.  We added a callback feature so if one of our folks is busy on the phone, you can keep your place in line and we will call you back, so you can go about your business without having to listen to hold music.
  • Email/Support Ticket – Click here
  • Knowledge Base – Click here.  Lots of articles and we are adding more videos, so start here as many questions are probably answered already
  • Chat – we have both Betty (named after Kris Cone’s grandma, who had a knack for talking to anyone), our Support Bot on most pages on our main website that can answer some of your frequently asked questions, or we have live chat on our Contact page.

If we are not meeting your expectations we would love to hear from you as well.  Each tour has a satisfaction survey link or you can always send us an email and if you want it to go to me, Kris Cone, just put that in your comments and someone will direct it my way.

Thank you Carol Dorey and Team for taking the time to write this great letter – in the day of electronic communication, this was actually a really special note!

Cheers,
Kris Cone

CEO/Co-Founder

Is a FloorPlan worth a thousand pictures?

Is a FloorPlan worth a thousand pictures?

There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here.  In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info!  Wow.  Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info.  See the NAR Study here.

As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation.  If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home.  After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing.  The seller will see the difference and likely select you!

Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool.  This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.

Try this embedded tour – all content works, including on any mobile device.  Just start clicking!

Suggested action item for you.  Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page.  Then leverage social media channels to post the blog post link and get people coming to your site.  This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.

 

New Real Estate Virtual Tour Option

New Real Estate Virtual Tour Option

Introducing the new Tour Viewer.  While we love our Story format, the Tour viewer can come in handy for many use cases and it is great for those that like one fixed view for their content. It can also be used to embed the tour on your website or blog with our embed code.  You can easily select the Tour viewer when you place an order, or if you want it as the default viewer for all of your tours, change it in your profile.  Once you select the Tour Viewer, you can select what kind of content you want to show when it loads, including the Dashboard view that also has customizable content modules.  Just scroll down to the Tour media selection and pick what kind of content you want to show as your real estate virtual tour loads.

The great thing with the Dashboard view is you can mix and match what content you want to show in this view and arrange it in any of the three content sections.  So if you wanted the floor plan or Matterport to show in the larger section, just select it.

And you can have both the Tour and the Story active.  Our URLs now support a default view (what you select as the tour frame when you first create a tour), but also separate Story and Tour links. We also support SSL so the tour can be embedded in secure sites and the referring page can be tracked, which is important for reporting and it also enables our patent pending Brandkeepr functionality. See the same listing in the two different views:

You can see the words story or tour in the URL as the differentiator.  So if you want the Story to be your default view that gets linked to the MLS, Zillow, Realtor.com, etc, use that at the main tour link and/or set the default to Story, but in the embed code you can still use the tour link option and embed a tour module into your page, which would be better than the Story.  Pretty cool!  The only difference between branded and unbranded tour is a /b or /u at the end as well.

We will be updating our embeddable content module down the road to add even more flexibility, but until then this option is pretty flexible out of the box.