There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here. In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info! Wow. Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info. See the NAR Study here.
As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation. If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home. After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing. The seller will see the difference and likely select you!
Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool. This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Suggested action item for you. Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page. Then leverage social media channels to post the blog post link and get people coming to your site. This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.
My mom, a realtor with ReeceNichols in Kansas City (www.Kansascitylifestyles.com), just made the decision to cancel her Zillow Premier agent membership because her fees went from $500 a month to $1240 a month for the same zip code! Wow, talk about the power of a monopoly!
If you are in the same boat, or if you want to just try to get more leads from places like Zillow, here is a step by step guide on how to fight back, and get more leads without giving up an arm and a leg.
Step 1. Upload the Call2Action photo to your MLS, and place it in photo spot #3. Learn more about the Call2Action photo here
The Call2Action photo is a free composite image we create of the photos and the floorplan (or if photos only, just the photos). You can download this photo by going to Manage Tours, then click on the Photos & Marketing Tools link under Tour Details.
The idea is this image is used it as a “teaser” to let the viewer know there is more exclusive content on the tour – just go find the tour link (which is usually below the main content on the portals) and see more! It is NOT clickable…because it is an image, but it is used to highlight the floorplan and tour link. The unbranded version is generic so it can be uploaded to the MLS and distributed along with the other photos…and the tour. So for sites that show the tour link via IDX (like Redfin), at least people can view the virtual tour (and on certain sites we even convert the tour to branded automatically). If a site does not pull in virtual tour links, then it lets that user know there is more content out there…and they will find it on other places like Zillow or Realtor.com, which can lead them back to YOU! They may even just Google for the address, and if you have our Free YouTube video, then that typically comes up on page 1 of Google search….and it has the tour link there too!
Step 2. For Zillow, login as the agent (you can get a free Zillow account and claim your listings) and upload the Branded Call2Action photo to your listing, and delete the unbranded, if it got pulled in from the MLS. Move the branded Call2Action photo to position #3 by clicking and dragging it to the right spot. While you are there, you can add our tour link if it did not get distributed to Zillow. Then Save at the bottom. This is ALL FREE to do on Zillow.
This takes maybe 1-2 minutes to do…but it can benefit you tremendously!
See it on Zillow – Click here to check out one of Linda’s listing with the Call2Action photo in spot #3.
Step 3. Other sites. If you have access to other sites like Trulia you can do the same. We also use a version of this Call2Action photo for our Craigslist ad poster (it has a /cl/ tracker in the link) and provide the marketing text in copy and paste fashion. So if you post to Craigslist this is a great way to leverage this tool, for free. See the Craigslist ad poster on the Marketing Center page as well.
If you really want to get fancy, you can use our embed code to embed the whole tour on your website, in a blog post, etc. It works just like embedding a YouTube video. Click here to read more on our embeddable content.
– Happy posting
We wanted to share some exciting news with you about our recent deal with the Florida Association of Realtors and its 115,000 members. You can read the release here on Yahoo Finance.
The deal provides a general discount to members who subscribe to the FloorPlanOnline Subscription program. In addition, all subscribers get to use the new cool 2D and 3D floor plan tool with roomplanner for FREE! Now, any listing can have a 2D and 3D floor plan, and it will not cost an arm, or leg, to get it! For agents that have an appraisal sketch, marketing brochure or other draft floor plan sketch, they can upload the image as a background photo and use the system to scale and trace over the image to get an accurate, to scale floor plan in minutes (see our video tutorials for more). Plus, you can use our system to trace over a Matterport scan to do the same (we have a specific video on how to do that our our video tutorials page)
The benefit or redrawing any source floor plan is we create a clean 2D floor plan for viewing and print marketing, a 3D Floor Plan model that has top and first person views, and it includes the RoomPlanner tool that allows the buyer to ultimately save the floor plan and use it as a tool for when they move in!
We also offer full service in the South Florida area with HDR photography standard. See an example Full Service tour for the Florida market here.
An interesting article from Inman the other day where the top 3 real estate portals are really dominating the search results. Zillow was at the top with 16.53 percent of real estate traffic. Then came Trulia with 8.66%. Rounding out the top 3 was Realtor.com (which used to be #1) with 7.26%. But what these numbers do not show is Zillow also powers several other websites, including Yahoo Homes, which is #4. So you have Zillow with over 64 million monthly visitors to their site and listings. Realtor.com does power MSN Real Estate, so together, they represent about 26 million monthly visits.
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