Adding aerial images and video can really add a wow factor to a normal listing. In this post I detail some of the tips and tricks I use in drone shooting. Hopefully it can help you too.
I am flying with a Mavic Pro2 with the Hasselblad camera. The thing I like about the Mavic is it is small, easy to maneuver, stable and the camera lens and sensor are great. I also have a Phantom 3 Advanced, and I find it a bit harder to use, and less stable. So if you are still using a Phantom, you might think of upgrading.
Creating an aerial video is not hard. The FloorPlanOnline production department will take your video clips and make a custom video. All we need is raw footage to help us tell the story. You can check out the FPO Air doc on some key moves you should have for each video. I also have compiled a few videos from YouTube that explain some of the modes that help make it easier. The Mavic has more but the Phantoms also have various flight modes. Just search YouTube for your specific model and modes.
At the end of the day, we just need some stable, well exposed clips to put in a video. These are generally 2-5 second clips. All you need to do is fly and record and FPO Production will extract the clips out of the footage. Just follow the shots in the FPO Air doc.
Our Growing Real Estate Photography and FloorPlan Company is currently looking to add Real Estate Photographers / FAA Certified Drone Pilots to the team in multiple locations. We may also consider you for an area manager position which entails a deeper relationship with FloorPlanOnline as a licensee of our system. Locations include:
Seattle, WA (to work with our area manager)
Southern California (to work with our area manager)
Chicago ((to work with our area manager)
Salt Lake City, UT
Bay Area, CA
Kansas City, MO
Florida (all areas)
El Paso, TX
New Orleans, LA
Las Vegas, NV
As a Real Estate Photographer, you will be responsible for providing a series of creative, high quality HDR photographs of the home and neighborhood amenities, as well as Drone Photos & Video for Residential and Commercial Properties. No editing or HDR processing is required as we use our centralized production team to process the photos.
You will also be required to use a Matterport camera to create 360 visuals and floor plans for properties (leveraging the FloorPlanOnline system that converts Matterport into a floor plan). Having an existing Matterport camera is a plus, but not a requirement.
DSLR Camera (full frame preferred)
Wide Angle Lens for equivalent of 10 to 16 mm
Heavy Duty Tripod
Drone with Photo and Video capacity
Reliable vehicle and valid license, with current insurance
Computer with Internet access.
Laser measuring device (preferred)
Matterport 3D camera and/or 360 Camera (Theta V or Z1)
You must have all of the items above (or be willing to procure them) to be considered for this position.
1-2 years of experience preferred, however training will be provided.
Excellent communication skills
Strong time management, multi-tasking and prioritizing skills
Flexible Schedule to work during normal business hours with some later nights a possibility
Resourceful, Helpful, and a Self Starter
Leader / Team Player
Exceptional Customer Service
FAA Part 107 Certification (or pilot license)
Samples or website link of recent work
We would love to hear from you:
If you meet all the requirements above, enjoy working in a fast paced environment, like to meet new people, and like working in a different setting everyday, this could be the right fit for you.
Please provide samples of your work with your resume when applying for this position.
There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here. In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info! Wow. Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info. See the NAR Study here.
As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation. If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home. After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing. The seller will see the difference and likely select you!
Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool. This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Suggested action item for you. Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page. Then leverage social media channels to post the blog post link and get people coming to your site. This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.
Each week we feature a home across the country that is either unique or has some amazing content created by the talented folks that work with the FloorPlanOnline platform. To help showcase it all better, we created a Gallery Page. Check it out and explore.
Introducing the new Tour Viewer. While we love our Story format, the Tour viewer can come in handy for many use cases and it is great for those that like one fixed view for their content. It can also be used to embed the tour on your website or blog with our embed code. You can easily select the Tour viewer when you place an order, or if you want it as the default viewer for all of your tours, change it in your profile. Once you select the Tour Viewer, you can select what kind of content you want to show when it loads, including the Dashboard view that also has customizable content modules. Just scroll down to the Tour media selection and pick what kind of content you want to show as your real estate virtual tour loads.
The great thing with the Dashboard view is you can mix and match what content you want to show in this view and arrange it in any of the three content sections. So if you wanted the floor plan or Matterport to show in the larger section, just select it.
And you can have both the Tour and the Story active. Our URLs now support a default view (what you select as the tour frame when you first create a tour), but also separate Story and Tour links. We also support SSL so the tour can be embedded in secure sites and the referring page can be tracked, which is important for reporting and it also enables our patent pending Brandkeepr functionality. See the same listing in the two different views:
You can see the words story or tourin the URL as the differentiator. So if you want the Story to be your default view that gets linked to the MLS, Zillow, Realtor.com, etc, use that at the main tour link and/or set the default to Story, but in the embed code you can still use the tour link option and embed a tour module into your page, which would be better than the Story. Pretty cool! The only difference between branded and unbranded tour is a /b or /u at the end as well.
We will be updating our embeddable content module down the road to add even more flexibility, but until then this option is pretty flexible out of the box.