What Millennials Want in Real Estate

What Millennials Want in Real Estate

Here is a great post I saw today of what Millennials want out of the real estate process.  Why should you care?  Zillow says they make up 55% of buyers!

An Open Letter from Millennials to the Real Estate Industry

Let me summarize it.

  1. They want to use technology to simplify things, like electronic documents and file sharing.
  2. They want to screen properties BEFORE they ever visit them.  This means lots of photos, aerial images, virtual tours and we think floor plans to help people visualize how their family can live in the property, not how the seller currently is living in it. Lots of research out there that says 70% to 90% of buyers want to see floor plans when they search.  Leverage this and market it at the listing appointment to get the listing every time!
  3. Be the expert on the process and help people understand it.
  4. Be creative.

Great advice.  We can help.

HomeDiary Claim Home

HomeDiary Claim Home

Introducing Claim Home, powered by HomeDiary

 

Now every buyer can claim their new home right from the FloorPlanOnline virtual tour.  With the click of a button, the buyer sends a request to you as the listing agent to approve giving a copy of the photos and floor plans (including the 3D Space planner) to the buyer in their own private HomeDiary account.  Now, that great content created on the “For Sale” side of the transaction can live on with the “For Living” side!  No other virtual tour platform has this capability because no one else has their 2016-10-04_1202own 3D floor plan tool that can do the amazing things the FloorPlanOnline tool can do!

Right now, the Claim Home feature is live on the Full Screen tour.  We will be working to add it on other tour versions.  If you want it on your tour now, simply go to Edit Details from the Manage Tours page and select the Full Screen tour option, then save at the bottom.  The Claim Home button will then show under tools as you see in the above screen shot.

Then just look for the approval request from the buyer.  You can also point out this feature to the buy side agent as a courtesy to them and their client.

We are currently working on some market research as part of our participation in the NAR REach program around HomeDiary options and integrations with some of the tools you already use, such as transaction management platforms, CRM systems and even some larger regional brokerages.  So stay tuned for some interesting things to come as we approach the National Association of Realtors’ annual convention.

FloorPlanOnline’s HomeDiary.com service selected by NAR’s REach Program!

FloorPlanOnline’s HomeDiary.com service selected by NAR’s REach Program!

We are very excited and honored to be part of a group of companies selected to REach® Real Estate accelerator’s class of 2016 by the National Association of REALTORS® (“NAR”), the largest trade association in North America. The REach® program is run by Second Century Ventures (“SCV”), the technology fund and strategic arm of NAR. The goal of the program is to help companies refine their product, strategy and process and to accelerate the exposure across the more than 1 million REALTORS® in the United States.

reach logoAfter a detailed selection process that included more than 200 company applications, HomeDiary, powered by FloorPlanOnline, was one of 8 companies chosen for bringing it’s 2D & 3D floor plan virtualization platform and digital recordkeeping tools to any home. You can read NAR’s press release here. Through the FloorPlanOnline platform, REALTORS® have been able to differentiate their listings and themselves by focusing on the top 2 things buyers want to see – big HD photos and interactive floor plans. Through a sponsored HomeDiary, REALTORS® will now be able to stay in touch with their clients in a relevant way for years to come as the homeowner manages their home.

“HomeDiary is bringing HGTV-like 3D tools to any homeowner, making it simpler to create a 2D and 3D floor plan for a room or a whole house,” said Alex Lange, operating partner of SCV. “We are excited to introduce HomeDiary to more than a million NAR members while providing the company with access to experts and influencers in the real estate industry to help accelerate their already-amazing toolsets.”

“Over the course of the next few months HomeDiary will be refining the go to market strategy and product options for the Closing Gift, a new product that will bring 3D floor plans to any newly purchased home,” said Kris Cone, CEO of FloorPlanOnline & HomeDiary. “Our focus is to make it easy and cost effective to get a 3D floor plan for any home, starting at free! We will also be leveraging our FloorPlanOnline infrastructure to be able to visit virtually any home throughout the US to create a floor plan, complete with our drag and drop RoomPlanner tool, as well as other tools to enable homeowners to document and manage their home.”

Homeowners can get started for free at HomeDiary.com. Options for REALTORS® will be coming soon, so stay tuned!

 

3D Drawing Trainging

3D Drawing Trainging

If you missed the training session for drawing 2D and 3d floorplans, you can view this video that goes over many of the things discussed.  Its a lot of info to absorb but hopefully it helps you draw faster and more efficiently!

The FloorPlan created during the training is below

What’s in a Zestimate?

What’s in a Zestimate?

Here is an interesting post on Zillow and their accuracy of the Zestimate

http://www.csmonitor.com/Business/Saving-Money/2015/1114/Are-Zillow-s-home-price-estimates-accurate

I wonder if Spencer’s home had a FloorPlanOnline tour (vs the Matterport tour) how fast it would have sold….sounds like this house has been on the market for some time, which is a bit unusual in Seattle!

New! 3D FloorPlans!

New! 3D FloorPlans!

3D FloorPlans

View all of our help videos, including a detailed drawing tutorial

View Help Videos

Introducing our brand new, exclusive 3D FloorPlan tool.

Now, every FloorPlan Tour has a 3D floor plan!

  • 3D Top View

  • 3D First Person

  • 2D Layout

The new 3D FloorPlan view provides prospective buyers with a unique, adjustable view of the property.  Users can select from the top “doll house” that gives a top down perspective, or go inside with the First Person view.  Just point and click or use the arrow keys on your keyboard to move around the property.

Every new tour includes a 3D FloorPlan view.  The basic version is included at no additional cost as well!  We do offer an Enhanced 3D FloorPlan that includes flooring and wall color matching (as much as possible), kitchen and bath layout and more.  

Click here for an example of an Enhanced 3D FloorPlan or Click here to read more.

Future enhancements will be coming, including mobile views and a brand new RoomPlanner!  Stay tuned…