There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here. In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info! Wow. Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info. See the NAR Study here.
As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation. If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home. After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing. The seller will see the difference and likely select you!
Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool. This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Suggested action item for you. Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page. Then leverage social media channels to post the blog post link and get people coming to your site. This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.
Each week we feature a home across the country that is either unique or has some amazing content created by the talented folks that work with the FloorPlanOnline platform. To help showcase it all better, we created a Gallery Page. Check it out and explore.
Introducing the new Tour Viewer. While we love our Story format, the Tour viewer can come in handy for many use cases and it is great for those that like one fixed view for their content. It can also be used to embed the tour on your website or blog with our embed code. You can easily select the Tour viewer when you place an order, or if you want it as the default viewer for all of your tours, change it in your profile. Once you select the Tour Viewer, you can select what kind of content you want to show when it loads, including the Dashboard view that also has customizable content modules. Just scroll down to the Tour media selection and pick what kind of content you want to show as your real estate virtual tour loads.
The great thing with the Dashboard view is you can mix and match what content you want to show in this view and arrange it in any of the three content sections. So if you wanted the floor plan or Matterport to show in the larger section, just select it.
And you can have both the Tour and the Story active. Our URLs now support a default view (what you select as the tour frame when you first create a tour), but also separate Story and Tour links. We also support SSL so the tour can be embedded in secure sites and the referring page can be tracked, which is important for reporting and it also enables our patent pending Brandkeepr functionality. See the same listing in the two different views:
You can see the words story or tourin the URL as the differentiator. So if you want the Story to be your default view that gets linked to the MLS, Zillow, Realtor.com, etc, use that at the main tour link and/or set the default to Story, but in the embed code you can still use the tour link option and embed a tour module into your page, which would be better than the Story. Pretty cool! The only difference between branded and unbranded tour is a /b or /u at the end as well.
We will be updating our embeddable content module down the road to add even more flexibility, but until then this option is pretty flexible out of the box.
Introducing a new way to place orders for all of the great content created by our new local market manager, Jim Harrison of Image Habitat, and the rest of the FPO Team. New service options include Premium HDR photography, a 360 Walkthrough Tour (powered by Matterport), aerials and custom video options.
360 Walkthrough Tour, which includes the floor plan tools you know, but also includes an immersive 360/3D experience, powered by Matterport. See a sample here and hold open houses 24/7 to reduce showing hassles for you and your seller.
FAA licensed drone photos & video
Zillow Walkthrough or custom slideshow or hybrid videos, with automated video embedding on the Zillow listing page
Next Day Rush
All presented in the amazing FloorPlanOnline Tour platform
We automatically convert the unbranded tour pulled in from the MLS to branded on sites like Zillow, Trulia & Realtor.com. With FPO YOU show on 95% of the top 10 sites!
With our patent-pending Brandkeepr functionality, we keep your branding on your virtual tour on the most popular real estate sites. NO other tour company is automatically converting the unbranded tour pulled from the MLS to branded on 95% of the top 10 search sites!
Embedded Video on Zillow & Trulia
Every FloorPlan oriented tour or custom video we do gets a free branded video embed on the Zillow and Trulia listing page. No other tour company can embed an automated video like we can where over 200 million people each month view properties for sale!
This means the first thing a viewer clicks on will pop the video, complete with branding (if selected to show). Leverage this free advertising opportunity to get more buyers, and sellers, coming to you. You do not have to be a Premier agent to take advantage of this awesome feature, but you do need a FloorPlanOnline virtual tour. Just putting photos into the MLS does not showcase you and the great content you create for your listings.
"I have used FloorPlanOnline for close to 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional."
-Rick Franz Managing Broker, Windermere Real Estate
We have two great updates regarding our virtual tours that were released in the last week regarding SSL and Brandkeepr. These two updates go hand in hand with each other:
SSL Secure Tours. Now, all tours are served using the SSL protocol, meaning they are served encrypted from end to end and the tour url uses https. While there really isn’t any personal info on the tour that required the switch, to get our Brandkeepr functionality to work on most of the top real estate search sites, we had to update our tours because most of those sites are using https, so to get our Brandkeepr magic to work, our tours also have to be SSL secured. Your company site, and your personal website may also use SSL, so when properly configured, we can automatically convert the unbranded tour to the branded version on about 95% of the top 10 sites, and more! Plus, it makes embedding a tour, like the example below, work if your own site or blog is secure.
New Tour Viewer. We released a new Tour Viewer design in addition to the Story format. So if you like the more classic tour look that has your logo persistent and buttons for content items, the new Tour Viewer is for you. All it takes is selecting the option and then selecting your start content, including a new “Dashboard” view (read more on that below). This new viewer, combined with the secure protocol change, means you can now embed our tour easily on your own website or a blog post using simple embed code, just like this example. It is a full functioning tour, embedded into your own website.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Display Options for the Virtual Tour.
In order to embed a tour into a website page, all you need to use is our sample code like this (which is also shown on the Tour Links page within the marketing center for each tour):
Just change the tour ID (184056 in this example) to your tour ID and this code should work on most sites. You can also change the width and height size, in pixels, which will set the maximum display (it is responsive so it will shrink on smaller devices). If you would like to start with a particular content view, you can either change to the desired view under Edit Details, Content Display Options (see screen shot below), or you can click on the desired content button on the tour itself and then copy and paste the URL that has the content at the end. For example, to start with the Floor Plan view, just use this as the embed url: https://www.floorplanonline.com/tour/184056/b/floorplan or to start with the video, use https://www.floorplanonline.com/tour/184056/b/walkthru. These options give you ultimate flexibility on displaying your tour.
Note…you can also use both the Story or the Tour Viewer links on the same listing at the same time. The default is what you set on Manage Tours, under the Tour Frame Type section at the very top, but both links work to display the tour in a specific format, as follows:
The Tour View – https://www.floorplanonline.com/tour/184056/ The Story View – https://www.floorplanonline.com/story/184056/
The normal tour link, like https://www.floorplanonline.com/184056/ will open up the default selected view but these specific links override that, if you want to use them for a specific reason (like using the Story for MLS and distribution but using the Tour for embedding on your blog). Again, it provides extreme flexibility.
Note: our existing embedded tour content option on the Marketing Center is still coded for the old format, so please use the instructions here for embedding the new tour viewer on your website. An update will come in the future for the legacy option to provide even more flexibility, so if you only wanted to show the floor plan and the video on the embedded version, you could without disturbing the main virtual tour view.
How to configure BrandkeeprTM for maximum exposure.
On sites like Zillow, Trulia, Realtor.com, Homes.com and Redfin, we can now recognize the user is coming from one of these sites when they click on the virtual tour, and we therefore automatically convert the unbranded tour pulled in from the MLS to the branded version, so YOUR brand shows on 95.5% of the top 10 real estate oriented websites. The virtual tour is the ONLY content item for your listing that can lead people back to you on any number of sites. Leverage this bread crumb trail! It gives you more visibility that gets you more leads for free, just by people seeing the virtual tour on these sites! We can also do this for your company website, your personal website or blog or any other site YOU put into the BrandkeeprTM configuration.
To configure and edit your BrandkeeprTM profile, go to Edit Profile and then elect the Edit My Brandkeepr profile. From this page you can see what sites we automatically convert to the branded link, and you can add your own sites (we add your profile site by default), or turn off some if you do not want it branded for some reason. This tool gives you lots of flexibility. Note: do not put in your competitor websites as you could run afoul of the IDX rules that generally prohibit agent branding on content distributed from the MLS. It is ok on these major search portals, just don’t do it on your competitor’s websites…
The key to making all of this work is make sure to use the https link when you post the virtual tour. If you already have a tour linked, just change it in the mls – add the “s” at the end and it should get updated to other sites. That is it! going forward the links we provide you already has https in the link.
One final note. Leverage the Call2Action photo to also get more people to visit the virtual tour. Zillow does a good job of hiding the link below the fold (the user has to scroll), so get them to go to the tour that has all of this other great content, including floor plans, video, and more. Learn more on Call2Action here.