by Kris Cone | Jul 19, 2018 | Real Estate Info
We are currently experiencing an inability to upload videos to the FloorPlanOnline YouTube channel. This stems from YouTube suspending our account for a “violation of their community guidelines” which is very frustrating given we have not changed anything and have had this channel active for years, and others are doing the exact same thing! So we are evaluating options and trying to get an explanation from a real person at YouTube, which is proving next to impossible.
The solution for you if you want the slideshow video on YouTube is simply upload the video to your own YouTube channel. This can be a company or personal channel. All you need to do is select the My Channel option under the Tour Linking & Distribution section of the Edit Profile options and authenticate using your google account info. Because of the personal nature of this info, we can’t do this for you. Check the box to Upload Video to My YouTube Channel and then select the allow button after you select which google account and corresponding YouTube channel you want to use.
Alternatively, we do provide a downloadable video file of the slideshow video. To access this file, just go to Manage Tours and then click the Photos & Marketing Tools link and download the video file. You can then upload the video file to the YouTube channel directly. You can also email the link to this Marketing Material page to someone else, like an office admin person, for them to do it on your behalf, or to post to the office YouTube Channel (if they do not want to provide you with the google account info).
We apologize for this inconvenience, but it is really out of our hands. We may just start over with a new channel!
by Kris Cone | Jun 26, 2018 | Listing Tools, Real Estate Info, What's New
According to an NAR research survey*, buyers think floor plans are very useful as part of a website’s listing content. We of course have always been big believers that floor plans help sell homes and provide a vital piece of the marketing puzzle for listings. After all, photos show how the seller lives in the home. A floor plan shows how the buyer can live in it! Well, we worked with the National Association of Realtors’ research team to get floor plans included in their annual survey for home buyers and sellers. And the results are in:
55% of Buyers stated floor plans were VERY Helpful as part of a website’s content features. Anecdotally, over 80% view floor plans as useful or very useful.
In fact, they were right behind photos and detailed property info (Exhibit 3-09). The top 5 items ranked for “Very Useful” (the highest choice possible):
- Property Photos
- Detailed Property information
- Floor Plans
- Virtual Tours
- Recently Sold Home Data
You can see the complete report here (page 47): NAR Home Buyers & Sellers Generational Trends Report*
How can floor plans help you get more listings or sell homes faster?
Floor plans can tie into a strategy for how to be seen throughout the web on places like Zillow, Realtor.com and the like. By incorporating our content in smart ways, you can leverage those sites and the millions of people that go there every month, but ultimately get people coming to the virtual tour, and you, by marketing the fact you have floor plans tied to the listing, via the virtual tour (also highly ranked in terms of usefulness per the survey). Think about this – how do you differentiate if all you do is upload photos to the MLS? Sure the photos get distributed everywhere – The MLS, your and your company website, Zillow, Trulia, Realtor.com and hundreds of other places. But they are photos. There is NOTHING about that content to lead back to you.
What is there to differentiate you and your listing on these websites from all of the other agents and listings? Nothing.
Think about it. The same photos are all pulled from the same source (the MLS), and while one site might display them a bit differently, there is nothing really different from the hundreds of sites that have your listing content. They all regurgitate the same (often small sized) photos. They also typically do not show your contact info, or if they do, you have 3 or 4 other agents competing with you, on your own listing.
The good news is our virtual tour can help! We help leave breadcrumbs back to you.
The virtual tour features HD sized photos that fill the screen, 2D and 3D floor plans, a 3D designer (our floor planning tool), the flyer with floor plans, a video and more. All of this can help differentiate you on the web that can help you get more buyers and sellers coming to you, because they can see a difference, and as the NAR research shows, they appreciate content that can help them make a better decision. After all, 62% of home buyers are under 52. They want digital content. They use the web to not only find homes (44% first went online to search for homes for sale and 51% found the home they bought on the Internet), but to find agents, or help validate their decision. We call this The Silent Interview – the way people are silently evaluating who they want to work with to help them either sell their home, or buy a new one, or both.
View our Listing Presentation Template on how to get more listings by being differentiated.
Another tip. We automatically create a Call2Action photo – a composite image that includes the floor plan and 4 photos with the text of the virtual tour link. We provide both a branded and unbranded version. The unbranded version can be included with most MLS systems as a listing photo. Since people will see the unbranded link, it complies with the MLS branding rules. But, you can login to Zillow and Realtor.com and replace that unbranded image with the branded one. This informs people viewing the listing that there is more content out there – go find it on the virtual tour! We strongly suggest AGAINST including images of the floor plans in the photo gallery – as that creates less of an incentive to click the tour link or type it in. The goal is to get the user to the branded tour, so YOU can have an opportunity to engage in lead capture. So leverage the fact a listing is on Zillow, just make sure you get the person coming to you, via the virtual tour.
There are also other creative ways to leverage the content we create for you. One of our customers in the Seattle area is not only leveraging the Call2Action photo on Zillow, but she is putting it right on the yard sign. She printed it out, laminated it, and stapled it to the sign, as you see here. A great idea! Saves paper, gives the browsers a link to the tour via the link or QR code, and teases them to go see more, including videos, floor plans and of course the 3D Designer.
Speaking of the 3D Designer. We are the only virtual tour company in the US with their own 3D floor plan tool. That gives us control and innovative options. With the click of a button, any potential buyer can open up their private version of the 3D Designer and experiment with changing flooring, wall colors or even seeing what an open concept might look like with the click of a few buttons. This tool brings those HGTV-like tools you see on TV, right to your listing. Plus, add our Enhanced 3D package to your floor plan to closely match what the house looks like, all virtually.
Finally, if someone buys the home, all of this great information can be claimed by the buyer via the virtual tour and the Claim Home button. This includes the listing photos and the 2D/3D FloorPlans and Designer! The seller can also claim the home and get a copy of the same content in their own private HomeDiary. No other tour platform has this capability. Look more at the NAR report. While the vast majority of people say they would use their agent again on another transaction, in reality, only 11% actually do. HomeDiary helps you stay connected over time.
Sellers and their agents.
So leverage all of this great information and features to win the listing appointment. Talk about it and incorporate screen shots into your listing presentation. Call it out on your flyer or at open houses, such as this home comes with a HomeDiary! This is a great way for you to differentiate yourself and your listings from the masses and get more and more people coming to you.
When you did into the data (Exhibit 7-1), the vast majority of sellers found their agent from referral first. I would advocate the web can be a referring source IF YOU differentiate yourself. That means you have to stand out. Doing the same thing everyone else is doing does not cut it. if you can stand out, chances are, you can be the ONE (in 72% of the time) agent people go with. Better yet, younger sellers (36 and under) go with one agent 82% of the time! And 55% of the time you can not only get the listing, but get the new home purchase too! However, while 85% of Sellers would use the agent again (or recommend the agent – Exhibit 7-10), in reality, only 25% used the same agent. So a huge drop off (this actually has gotten better compared to previous surveys). One of the main reasons is after one year, 70% of homeowners FORGOT their agent’s name. So, stay in touch and be relevant. Our free HomeDiary service can help – read how you can invite your clients for free.
In summary, we provide a lot of content, tools and ways to differentiate yourself. It takes a little bit of time, but your will reap the rewards with more listings and more buy-side opportunities.
*Copyright ©201 “Home Buyers & Sellers Generational Trends Report 2017.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission. March 7, 2017, https://www.nar.realtor/sites/default/files/reports/2017/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf
by Kris Cone | Jan 25, 2018 | Listing Tools, Real Estate Info, Technology, Tour Updates, What's New
Looking for that competitive edge? Check out VR.
What is VR? It is an artificial, computer-generated environment that you experience as if you were inside the image, or in this case the home. Put on a virtual reality headset and you can go on a tour of a home without ever setting foot inside the door, not only making house hunting more efficient, but also helping to reduce stress in a relocation situation. As far as the selling process with VR, distance doesn’t matter. You can offer the same experience to a client in the United States and a client in Hong Kong, 24 hours a day.
One problem that has plagued real estate agents for decades is that an empty home is a difficult sell. Without furniture and all of the other little touches that turn a house into a home it can be very difficult for a potential buyer to imagine themselves living in a particular property. With technology, the virtual solution solves this dilemma and ‘staging’ a home, just got less expensive and easier than lugging in actual pieces of furniture to fill a home when it’s open for inspection. FloorPlanOnline’s 3D floor plan solution allows anyone to drag and drop furniture onto a “clean slate” floor plan model and virtually stage it with furniture. Better yet, they can virtually change wall colors, flooring, or even experiment with removing a wall to see what an open concept might look like. Click a button and see it in 3D from the top, or go all in with immersive First Person view. Our 3D plan enhances some of the other cool 3D tours like Matterport, which show all of the sellers’s stuff in the property, as well by converting any Matterport tour into a 3D model that allows you or the owner to do anything, all virtually and in real time.
But is this really what consumers want? According to Coldwell Banker’s 2018 Smart Home Marketplace survey (download PDF here), the answer is YES! Th CB study reveals insights on how smart home tech and VR (Virtual Reality) are set to benefit consumers in a myriad of ways. Their survey included responses from 3,000 adults revealing that:
- 77% of homebuyers would like virtual reality tours before seeing the listing in person.
- 84% agree they would love to see video footage of homes before visiting
- Another 68% would like to use technology to see how their current furniture would actually look in a new home.
- Further, 62% of Americans said they would be more apt to go with a real estate agent, that offered VR Tours over an agent who did not.
Click Here to view an example 3D Space Planner, standard with all FloorPlanOnline Tours and HomeDiary users.
When it comes to Smart Home products that could make or break a sale, the table below shows a percentage of Americans who already own, or plan to purchase, Smart Home products.
The following Smart Home Products were picked by respondents to be the most important pre-install in a listing:
- Smart Thermostat – 77%
- Smart Fire Detector – 75%
- Smart Cardon Monodie Detector – 70%
- Smart Camera – 66%
- Smart Lock – 63%
- Smart Lighting System – 63%
While some of the changes expected to hit real estate technology may be a decade out to be fully felt, the movement is taking steps forward every day. Virtual Reality has proven its worth and it won’t be long before it transforms the property-buying experience for home buyers all over the world.
FloorPlanOnline’s HomeDiary PRO service is the perfect online tool to help showcase your listings, and well as provide a unique homeowner management tool to all of your clients for one low annual fee. With HomeDiary PRO, you can provide an HGTV-like 3D floor plan tool to all of your clients to they can Dream, Manage and Do more with their home. To learn more visit HomeDiary PRO. Existing FloorPlanOnline customers, please contact sales for special options.
by Kris Cone | Nov 29, 2017 | Real Estate Info
First Time Ever: Average New Home Prices Soar Past $400k
Over the past 7 years, a renewed faith in the American economy (starting back in 2010) and now continuing through 2017, has resulted in significant increases to the selling price of homes.
According to just released Census figures in its October 2017 New Residential Sales report, new single-family home sales are up 6.2 percent month-over-month. The Census Bureau’s numbers declared an average home sales price of $400,200 – the highest since March 2007’s average of $329,400.
There were approximately 235,000 new single family homes for sale in the US in December 2016. This is slightly lower than the 2015 value of 237,000, and 53% lower than the 2007 inventory of 496,000.
Also during the calendar year of December 2016, there were approximately 563,000 new homes sold. That’s an increase of 12.2% from the 501,000 homes sold in 2015. With this information, concerning yearend inventory of new homes, together with the December annualized rate of new home sales it is possible to determine the supply of new homes on the market. This value is calculated by taking the homes for sale in December (235,000) and dividing it by the December annualized rate of sales (536,000). This data shows us there was less than a six-month supply of new homes.
For 2017, the sales of new single-family homes in October were at a seasonally adjusted annual rate of 685,000. The estimate of new homes for sale at the end of October was 282,000 which represents a 4.9-month supply at the current sales rate.
In an emailed statement, Realtor.com Chief Economist Danielle Hale said, “The pick-up in new homes sales should improve builder confidence and lead to more home construction, offering home buyers additional options and creating opportunities for current owners to trade into new homes, potentially unleashing existing home inventory.”
Additional data from the Census Bureau and HUD included (number of homes sold):
–The Northeast led the way in new residential home sales – 30.2% month-over-month increase
–The Midwest experienced the second highest rate of month-over-month growth at 17.9%
–The West and South came in with a 6.4% and 1.4% growth month-over-month, respectively
*Article Graph credit: Daniel Barnes/Unsplash. Additional data: MONEY-ZINE, US Census Bureau; HUD
