A recent study by Seattle-based Redfin, an online brokerage, suggests that homes with higher quality photos sell for a higher sales price, and get more views, than homes with lower quality or no photos. According to their analysis using MLS pulled data, homes with professional photographs were found to be viewed, on average, 61 percent more online than others in that price range shot with a lower-end camera. The listings that used digital SLR cameras also commanded a 47 percent higher asking price per square foot, according to the Redfin analysis.
However, Digital SLR cameras were only found to increase the likelihood of a sale for listings $300,000 and above. In other words, buyers don’t seem to judge a house by its photos as much for homes under $300,000. Digital SLR cameras don’t appear to be too popular in the real estate market, even when shooting luxury listings. Eighty percent of the listing analyzed were shot with a point-and-shoot camera; only 15 percent of the listings used a digital SLR camera.
What’s most surprising, only about half of the listings in the $1 million-plus range were shot using a professional SLR camera, nearly split with low-end camera usage in that price range.
Click here to read the fill article on Realtor Magazine.
FloorPlanOnline is excited to announce expanded FloorPlan Creation service in many major metropolitan markets across the United States.
Tampa, Nashville, New Orleans, Austin, Houston, Albuquerque, & San Diego homes, and many more places in between, can now be measured and floor plans created by our authorized FloorPlanOnline service providers. More than 20,000 new zip codes nationwide are included in our new “on site” FloorPlan service provider coverage area.
This means we will come to you and draw your floor plan. This material will be used to create a virtual tour complete with branded and unbranded tour links that can be posted to the MLS, Realtor.com, your website, Facebook, Twitter and now, even YouTube!
If you take your own photos (or use your own photographer) and would like to use them in conjunction with our floor plan service, you can order the Partial Service-FloorPlan Creation option. Our production team will integrate your pictures into the floor plan to create an Interactive FloorPlan Tour!
The FloorPlan rendering will show interior walls and room dimensions, as well as door & window locations. When the Virtual Tour is complete, home buyers can click the kitchen, and see the kitchen. The photos are embedded in the floor plan.
Plus, each Partial Service order includes our popular RoomPlanner feature, where prospective buyers can drag and drop furniture, beds, rugs and more onto the floor plan to experiment with room placement. Its a virtual staging tool, included at no additional cost as part of the premium Interactive FloorPlan Virtual Tour.
Coverage Map. The map below shows our total service area. We can always create a tour on a self service basis from any location around the world, but if you want us to visit the property, we’ve got you covered in the U.S.! The Red areas are Full Service Photo and FloorPlan coverage. The Green areas are Partial Service – FloorPlan Creation. Just add your photos to make an Interactive FloorPlan. And remember, you get the RoomPlanner included at no additional cost with every Interactive FloorPlan Tour, regardless of the service level!
Red-Full Service Photo & FloorPlan coverage|Green-Partial Service – FloorPlan Creation
You can also use our price calculator to see if Full or Partial Service is available for your listing, and get an estimate on the price.
Or call us at 866-81-3816 option 2 for sales or option 3 for customer care, or use the form below to email us for more information. To see samples of our tours, please visit www.floorplanonline.com today!
The innovative Premium Virtual Tour company FloorPlanOnline has done it again.
FloorPlanOnline continues to offer additional features and functions to its tours and single property websites…without charge. Real Estate Agents may now check a simple box and an automated process creates and posts a YouTube video of the listing online into the FloorPlanOnline YouTube Channel or….your own (or company’s) channel! It’s very simple to use – just use our normal video editing tools and save your changes. Best of all, this enhanced tour distribution service is FREE. The video will be available for download under Marketing Materials generally within 1-2 hours after saving your changes (time varies based on the number of videos in the processing queue). In addition, we also create a video file that can be used to upload into your Realtor.com Showcase listing. For now, this is something you must do as Realtor.com has no automated process for tour companies to handle this job for you.
More adventurous Realtors may opt to select different music, type in captions for each photo and edit photos to create a more personalized YouTube video. In order to take advantage of the new YouTube & Realtor.com tool – FPO customers should log in and edit their linking profile by checking the box to include the linking to the FloorPlanOnline YouTube channel. Then just make sure it is selected on the order as you place create a new tour.
This new tool works on all new tours created as of Monday, Aug 30th 2010. Click here to view an example video on YouTube or just play the sample below:
As with most enhancements and improvements to FPO tours, there is no additional fee for this feature. Other companies charge up to $20 or more, just to put a video on YouTube. On top of that, they charge up to $49 or more for the same virtual tour we price at $29. As long as your tour is active, including tours that have been renewed, you can create a video file and have the video uploaded to YouTube. Please read our FAQ below for more details on how to create a video file. Additionally, word from the FloorPlanOnline development department is that further options and YouTube related tools are being tested and tweaked for launch before the end of the year.
Why should you link the tour to YouTube, or Realtor.com? More online exposure. Most people are not going to YouTube to search for properties. In fact, according to the most recent NAR statistics, less than 1% of buyers in the survey sited YouTube as a source for online content. Realtor.com was one of the highest websites, however. However, putting the video on YouTube can help with search engine optimization…so your tour gets found, and you get it sold!
To learn more, just click on one of the FAQs below to read more details (click again to hide the detail).
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That’s FloorPlanOnline – Simple, Effective and Affordable.
Want to really be a local area expert? Try creating an Area Tour for the subdivision, community, town, or city you service. Once you have the Area Tour, you can use the new Additional Resources linking tools to add it to each of your listings.
You can easily showcase an area just with photos, or if you have a map you would like to use, you can make it an interactive map tour. Click Here for an example of an Area Tour created by the first official customer of FloorPlanOnline in the US, Linda Cone of the Cone Team. See more of Linda at www.KansasCityLifestyles.com. Note – we provide both a widescreen version of the tour and a portrait version. By default people get the widescreen – except some users with a very narrow screen will get the portrait version. In this case, I think the portrait version works good for a map tour…so I used that. Just change the 1 to a 0 to see and use the portrait version at the end after ws= http://www.seetheproperty.com/presentation_v2/presentation.php?order_id=8606&mode=branded&ws=0 We will be adding some Map tour types in the future…but for now, you can work the system this way.
To see a tour with the Area Tour (and a lot more Additional Resources), click here.
How do you add an Area Tour to your tours? It is simple. First, just create a new tour for the area you would like to showcase. To create a self service Area Tour with photos, it is just $29 for a year of hosting. Just select the tour option for Photos only. To add a Map, select the FloorPlan and Photos option. That is just $59 for the first year to create the map and tour, and then $29 a year thereafter.
One you have the Area Tour, just login, go to Manage Orders and then click the Edit link under Order Form (or Edit Tour then edit Property Details). Scroll down to the section where it says Content Display Options. Under the Additional Resources column, select the +Add Custom Resource button. Then just type in text for how you want it to show on your tour, and then the link to the Area Tour, such as www.floorplanonline.com/8606 (or www.seetheproperty.com/8606 works too). Then select the button to add it. Just make sure the box is checked for this Area Tour, go to the bottom and save. For your next tour, this resource should be checked.
If you service different areas, you can add multiple area tours, and just select the one needed for your particular listing.
Also, you can use the Additional Resource tools to add links to your website, your blog, your MLS search page, and more. The more you put links back to your website, the more “Google Juice” you get…and we both get. Just check out the link above to the listing with the Area Tour for an example.
I am pleased to announce we have changed our sign rider process, for the better. In the past, we acted as a middleman to place orders with a sign vendor. Now, we are directing you to ABetterSign.com, a Georgia company that can ship signs anywhere in the United States. The benefits of this arrangement are many:
Lower Price – signs are now $10.40, so with shipping, you can get a sign for around $20. We do not make any money on the sign….so you save at least $10 a sign. Plus, since we are no longer the “merchant” there is no sales tax.
Higher Quality – we have narrowed the material choice to a new Duraplast material which is a solid plastic sign that is similar to wood. No more corrugated plastic! It is a very nice, solid material and will stand up to a lot of weather.
More Customization – now, you can pick from different templates and customize the sign EXACTLY to how you want it. You can upload an image of the house, of you, or just have a direct link to the virtual tour. You can also pick different sign sizes and colors. How it looks is up to you and they have an easy to use online design tool. You can save your initial design and then reuse it for different tours in the future.
The new process might take a few more minutes, since you will need to enter your shipping and billing info with Abettersign. But you can save your information by creating an account. Overall, we think you will be much happier with the end product at a great price, and that is what matters most! If you want to save even more money, get a few signs with www.FloorPlanOnline.com/_____ and fill in the blanks with numbers that can be resued.
Why get a sign rider? According to the National Association of Realtors’ Profile of Home Buyers and Sellers 2009 report, 59% of respondents quoted the Yard Sign as an information source used frequently or occasionally. Of course, 90% said the Internet was used as a source! We provide a basic mobile tour for every listing….so let people see some basic info while they are driving by….which can lead them back to you! Plus, it can save on printing costs with flyers if they can get the basic stuff at the “point of browsing” without a piece of paper. And did I mention, it is greener too!
To place a sign order, just select Order Now once you confirm a new tour order, or go to Manage Orders, and click the “view” link under Tour Upgrades, then the Order Now button for Sign Riders. A new web page will open to ABetterSign.com and you can create your new sign!
We are pleased to announce the addition of two great listing tools for you to use under the Tools menu option from our main website. We have added 14 different company branded Listing Presentation Templates as well as a generic presentation you can use to customize for your own brand if we do not have it listed. Just make the applicable edits to the different pages and save. We provide both a PowerPoint and Google Docs version. You can either print the materials out, or save to your computer and take your laptop with your and use as a tool to showcase how you will use FloorPlanOnline to market the seller’s home! you can also embed the Google doc version right into your website, just like below…so you can provide some key information to users browsing your site.
In addition, we added two printable one-page handouts on FloorPlanOnline under Tools>Marketing Downloads. One is for the Seller that you can leave as a handout and the other is something you can print out and hang up at your office.
Agents that have incorporated the FloorPlanOnline Marketing System into their listing presentations often get the listing – EVERY TIME! It can help demonstrate to the Seller that you know how to market a home, and in the most important place – ONLINE. After all, 96% of buyers in the key buying group use the Internet to search for homes. Don’t let your seller’s home be left out!
If you do not see a version for you company, just let us know and we can try to customize something for you. Just use the form below or on the Listing Presentation Template page.
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