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Patent received for FloorPlanOnline’s Brandkeepr feature!

Patent received for FloorPlanOnline’s Brandkeepr feature!

Patent for Brandkeepr, a FloorPlanOnline exclusive

FloorPlanOnline received approval for it’s patent application for Brandkeepr, a system and process for converting an unbranded virtual tour of a real estate listing into a branded virtual tour of a real estate listing enhanced with agent branding, contact and marketing information.  U.S. patent number 11,328,374 (granted by the patent office on 2022-05-10) has been in the works for several years and we have spent thousands of dollars on the application, so we are really excited to have it approved!  With the patent, FloorPlanOnline is the ONLY tour provider that can automatically convert the unbranded tour you put into the MLS into a branded lead capture page for you on the websites people actually use most.  Meaning, you can leverage the massive traffic of Zillow, Realtor.com and Redfin to drive people back to the banded virtual tour, where your information and our lead capture form is then displayed, which gets you free leads!  This has been proven to get agents more business, just like Valerie’s testimony below details.What’s required to enable Brandkeepr?  Just use our virtual tour (see the set up info below).  But you do need our tour – just uploading photos to the MLS (or using a competitor’s tour) will not get you this free advertising on the sites people use most.

We Help You

As I can attest, FloorPlanOnline can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too. 

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

Steps for Brandkeepr

  1. Put the unbranded tour into the MLS in virtual tour field #1 (if your MLS has more than one field make sure it is in spot #1). IMPORTANT – make sure you use the version that has https:// in front of the website address. Brandkeepr only works is it has https://.   We give this to you in the email you get and in your account so just copy and paste the whole link.  Example, the unbranded tour link should look like https://www.seetheproperty.com/u/184056
  2. Go to your profile to make sure you have your website added, your company’s main site and any other sites or blog pages you might have.  You can adjust the Brandkeepr settings under the Edit My Brandkeepr Settings under Edit Profile. You can also configure the default list and turn sites off, if desired.  Just put the main address without any http:// or https:// at the beginning of it.
  3. We suggest you ALWAYS put this language at the beginning of your online marketing description to call out the virtual tour: “See the virtual tour for big photos, interactive floor plans, a video and the 3D walkthrough tour.”  Adjust the language for what you have on your tour.  With this text, even if the virtual tour is down the page or under other menus, people interested in your listing will seek it out because this is content they will not get on the page they are on, which displays just the photos!
  4. Publish your tour when you are ready, which means it is live and accessible via any virtual tour link.
  5. When a browser clicks the virtual tour link on select websites, we recognize where they are coming from and display the branded version, if appropriate.  Note, this feature may not work if accessed through a mobile app given the referral information is typically not passed with the click request.

Here is a quick overview video on Brandkeepr and how it works in action.

Does Brandkeepr work?

You bet – it helped Valerie leverage her one listing it another $75,000 payday!

As I can attest, FloorPlanOnline can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too. 

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

Help Support Ukraine

Help Support Ukraine

Ukraine needs your help.

If you would like to support either the Ukrainian soldiers fighting the fight of freedom, perhaps for the world, or help displaced FloorPlanOnline production and development personnel and their families, we have links to a couple of funds created.  There is also a link to UNICEF and a petition for a no fly zone. All donations go directly to the people that need the help most, including Dmitry and his daughter who has a leukemia-like blood disease that requires expensive treatment and medicine.  We appreciate you sharing with as many people as possible.

 

No Anticipated Service Impacts.

We have a long history with Ukraine – we have a production and development team located in the country, thankfully over 4 hours away from Kyiv (and in the opposite direction of Russia), but nonetheless, our people there are certainly going through something we as Americans will likely never see.  We have diversified our production capabilities over the years to where we actually have more people that can produce tours outside of Ukraine than inside – over 150 people available outside of Ukraine. In fact, we have people in 5 other countries that are working on producing virtual tours, and we are looking for another location so we can increase our production capacity and close the production gap we currently have in the late afternoon. So operationally, we do not expect any impacts, and we actually look to increase our turnaround speed for the busy season with 24/7 production. We have even expanded options recently, adding custom services such as virtual staging and voiceovers.

This is what a leader looks like…

 

If you have not seen it, you should watch the video of President Volodymyr Zelenskyy appealing directly to the Russian people.  His wife is a screenwriter.  I wonder if she wrote it, as I regard this as one of the finest speeches I have ever heard.

The Faces of FloorPlanOnline Ukraine

Click to see some of the people behind creating some of the great content for FloorPlanOnline as well as developing the best platform for the home.

Free Leads on Top sites with the FloorPlanOnline Tour

Free Leads on Top sites with the FloorPlanOnline Tour

The hot real estate market continues in most area.  So, the question often comes up: Why do I need anything other than photos in such a hot real estate market?

Answer: We can get you free leads from your tour on the top real estate search sites like Zillow, Realtor.com and Redfin through our patent-pending process called Brandkeepr.

Brandkeepr automatically converts your unbranded tour you put into the MLS into a branded tour on these top websites.  The result?  Your photo, logo and our lead capture form shows on the tour so you have an opportunity to get the lead, whether it be for a buyer, or a seller looking for an agent to market their home.

 

Does it work?  You Bet.

Our tour differentiates you at the listing appointment first, and then online. After all, you need to get the listing first, and our tour can help you Win the Listing by “WOW-ing” at the listing appointment.  We give you these free tools to help win that listing:

So buyers and sellers see you and your marketing of properties. This makes you stand out from the masses and that is the first step in Winning the Listing.

Then, we help you Winning the Sale.  The 3D Walkthrough Tour includes everything buyers need to make offers sight unseen, which increases the buyer demand, and therefore the price, and reudced the time to sell.  Check out the testimony from Valerie, one of our long time clients, who leveraged the listing to get a new client – the client saw the tour, loved it and wanted it to sell her own home, and then Valerie helped her downsize.  

The message here?  You never know who is looking at their tour, and their motivation.  And, just uploading photos to the MLS will not give you free advertising leveraging the top sites like Zillow.  The FloorPlanOnline tour is the ONLY tour that can show your brand on your tour by automatically converting that unbranded tour to a branded one!   It’s free advertising for you!

 

As I can attest, FloorPlanOnline can help you get more business.  

I received a call from a potential buyer who saw one of my listings online.  While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by FloorPlanOnline, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.

I would not have gotten the new client by providing just photos.  This buyer specifically called me based on my FloorPlanOnline presentation. That’s why the FloorPlanOnline platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary integration, which can be a channel of new business too. 

Valerie MacKnight

Broker/Realtor, Windermere Real Estate

Kansas City Area Videos

Kansas City Area Videos

Area Videos for your Tour

Check out our new area video for the Kansas City area, as well as for a cool bedroom community, Weatherby Lake.  These videos can be added to your virtual tour for a fee to enhance your marketing for all of those out of town buyers! We will be adding other community videos over time. If you have a specific request, please Contact us.

Kansas City Area

Check out the city of fountains, and world champions.

Weatherby Lake, Missouri

Check out the Weatherby Lake community video, complete with our AI voiceover.

Happy Holidays, 2022!

Happy Holidays, 2022!

Merry Christmas, Happy Hanukkah or Merry Holiday!

We hope the end of 2021, and the beginning of 2022, is a great one. Please enjoy our holiday video, narrated by Gary, our version of Santa.

If you want to get your own voice over for any of your tour’s videos, just head on over to our Video VoiceOver page and place an order.  We should have a first draft back to you within 24 hrs, Monday-Friday.  

VoiceOver Service

Enhance any of your videos with a narrated professional voice over

VoiceOvers add value

A voice over helps communicate far more information beyond what the media or text can show

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