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The Drones are Coming!

The Drones are Coming!

This is an update to my original post back in 2017.

Drone photo and video footage can add some cool and interesting views to real estate listings.  But to create them for real estate purposes, which is considered a commercial use, the person controlling the drone (the “Pilot in Command”) must be legal, which means they should have an FAA issued Remove Pilot certificate (small UAV license).  Failure to do so can mean fines as well as possible jail time. To get a certificate, you must pass the remote pilot knowledge test, which asks questions about airspace, weather, who qualifies, airport operations, emergency procedures and pre-flight/flight procedures, to name a few.  just because you do have a license does not mean you can fly everywhere.  Many areas around larger cities do have airspace class restrictions and if you do not know what they are or how to get approval, you are putting your client, and yourself at huge risk, by not only fines by the FAA, but possibly personal liability if something bad happened.

I passed my test in 2017, so I am a sUAV pilot! I thought I would pass along my experience if you are interested.  I will say, I think it is a good idea that people have to go through this whole process, and in fact, I would almost suggest a hobbyist have to go though it as well, given the consequences of someone doing something stupid with another plane in the sky….but that is for another day.  I did learn a lot and have a good appreciation for why there is a need for this process.

Studying.  I started to read some different documents (like the Pilots Handbook), but could barely keep myself awake.  So I finally broke down and bought access to a video tutorial site.  I used these guys.  http://remotepilot101.com  Jason does a great job going through the material and emphasizing what is important and what is likely to be on the test.  It is $149 and well worth it because you will need to retake the test every 2 years and your initial purchase covers you for future years. After each section there are sample questions, that look very similar to the real test questions. There is a final exam at the end as well.  Here is my drone tutorial I created.  But to get the full effect you need to buy the video course and then you can understand what these are all about.

This is all I did.  I would suggest reading at least the summary to the Part 107 rules & regulations.  There are a few questions about eligibility.   Here are some helpful resources:

Taking the test.  You need to go to an official testing station to take the computer test.

  • Need to schedule the test first.  There is a list of testing centers below but I was told you have to call PSI to schedule it.  800-211-2754 – It costs $150.  They also said you need to be a member of www.aopa.org and you get $10 off if you are member too.  I signed up for the free student membership.  see the test centers here
  • The Test.  It was pretty much like the sample questions in the RemotePilot101.  They had some images as part of the questions.  Note…I was provided a test supplement, but I thought it was really more for a real pilot’s test as the lady also gave me some other measuring tools and she did not mention that the images ARE IN THE BOOK…so I did not even use it…but the images in the test questions ARE in the book, and this makes answering the questions a lot easier, as I could not really read some of the details on the computer.  So, while I did pass, I probably would have gotten at least 3 or 4 questions right had I just looked in the book!  It took me about 45 minutes. I answered most questions, I flagged a few and then went back through each question using the 1990’s style navigation…so you do have an opportunity to go revisit any question again.  When you are done, close out and the testing person gets your results, and then prints your certificate if you pass!

Getting the Remote Pilot License.  Register and then go through the process here iacra.faa.gov. Note – you need the Knowledge Test ID and this is not available until 48 hours after your test…I guess someone needs to put in a punch card or something into the old government computers…

I finalized my application at iacra.faa.gov.  The process was a little clunky, but it found my test and you digitally sign the documents. So, I believe at this point I am an official Drone Pilot!  Not that I will be doing a lot, but given I run the company I thought it would be good to have the knowledge and capability…and hey, I have to admit, it is fun (except when there is a fly away…which I did experience playing around at Weatherby Lake).  Remember the return to home button.

After a few days you can log back in and print off your temporary certificate!  You do not need to wait to fly to get yours in the mail.

One last thing I thought was funny.  One of the test questions involved my home town in Iowa – Onawa.  Population 3000.  What are the odds of that???  I thought it was destiny that I should become a Drone Pilot, aka DronebyCone.

Getting a Drone. In the Seattle area, we have 4 different drones.  Two DJI Phantom 3 Advanced and two DJI Mavic Pros.  Based on my experience, the Mavic is easier to use and there is less risk of it losing connection and having the drone go crazy.  DJI is to come out with an update to the Mavic soon (as of April 2018), so I may get one of those.  DJI, Amazon or eBay are good sources to buy.  If you buy the drone other than from the DJI website, you can still buy the DJI Care, which is crash protection but you need to activate it BEFORE you ever fly. Check our their service options here.  I am not sure you really need 4K video since most computers are NOT 4K and 60% of users are on mobile anyway.  But the Mavic does shoot in 4K video and good photo size.

Insurance.  To work with FloorPlanOnline, you need insurance. I would imagine the larger brokerages will require some kind of coverage as well.  I am investigating options, including a possibility to have an overall umbrella policy to cover all activities within our network. I was told this group www.modelaircraft.org comes with $2.5 million of liability insurance, but when you look at the details, it DOES NOT cover business pursuits.  So investigating other options.  I found an app called Verifly where you can buy insurance on demand for $10-$25 for 1 hour within 1/2 mile radius of your flight (price varies based on where you are and the risk to them).  So this might be a good option starting out.  I have read some other posts that insurance can run $800 to $1000 per year and one of our providers mentioned a renewal bill for $1500!  So, price accordingly!  Your break even on number of jobs at $10 each for insurance is 120 or so…

2016-09-28_1010

Preflight Checklist.  As I am helping out as the PIC before our Seattle provider Christine gets certified, my first job was to be today.  Well, like a good certified PIC, I first checked the airspace, and low and behold, the area I was going to shoot in is a class D space that is controlled from the ground to 2500 feet!  So, I had to refresh myself on the process AND get approval from the Renton ATC.   Note…the new process is you have to submit an airspace authorization through the FAA’s website.  There is a small UAV button on the main page that takes you to this form https://www.faa.gov/uas/request_waiver/  you have to fill out IF you need airspace authorization. So I thought I would just include this in a checklist that could be used every time. See my Checklist.  Feel free to print it out or request a copy.

If the first item comes back you will be in a class G, then you can stop and go shoot after checking the Notams/weather, but otherwise, you need to get clearance.  It turns out a lot of high priced property (like all of Mercer Island, WA) is included in Class D airspace in the Seattle area as you can see.  The dashed blue line means Class D airspace and the [25] means it is from the surface to 2500 feet. So to fly in these areas you must get clearance to be legal.  It is a good idea to go to Skyvector and just look around the areas you normally will serve to get a feel for what kind of airspace you will be dealing with.  If we do a lot of Mercer Island stuff, it will become a pain in the butt fast having to call every time…and the 90 days in advance thing does not fly with real estate, so warn your clients of the possibility of reshoots!  But hey…we are being legal and I know I do not look good in an orange jump suit.

That is about it. I think there is lots of opportunity to provide some cool aerial images, videos and even expand the services of what we do and who we work with.  So get going, start studying and get your remote pilot license!

How to sell it.  We are rolling out a new order from that can merchandise anything you might want to sell.  We are experimenting in Seattle with some custom videos.  You can see some examples of the videos on our Vimeo channel: https://vimeo.com/floorplanonline  If you want to provide this kind of content we can leverage our production group, and when the new order from comes to your market, it will be part of the order flow. Contact us for questions there.

Cheers,

Kris Cone

Drone Pilot, FloorPlanOnline jack of all trades.

3D Drawing Trainging

3D Drawing Trainging

If you missed the training session for drawing 2D and 3d floorplans, you can view this video that goes over many of the things discussed.  Its a lot of info to absorb but hopefully it helps you draw faster and more efficiently!

The FloorPlan created during the training is below
<iframe src="http://sd3.vifp.com/en/project/e8cf28145274b08b8cfbab235649519d1fd515b6" width="945px" height="615px" frameborder="0" scrolling="no"></iframe>

8 Seconds to Captivate a user?

8 Seconds to Captivate a user?

I just saw this blog post on Linkedin, and thought it was an interesting, and applicable read, to what we are doing with helping to market real estate. It basically says a human has an attention span of 8 seconds, so if you can’t capture the user within that timeframe, they move on.  You can read the full post here.

The post says to follow these rules for content marketing some parts copied verbatim): 

1. Capture the attention quickly. In our case – the tour has to load quickly to display the content.

2. Content needs to be engaging (e.g. shareable) in the ecosystem it lives in. Eg We focus on floorplan content, something that buyers want to see as it shows how their family can live in a home.

3. Content needs to be authentic. For FPO, each house is different and unique.

4. Employees are your best ambassadors: with FPO, we run an employee-owned company and strive to provide helpful, US-based customer service.

5. It’s a marriage, not a one night stand. If your brand starts producing content for social media, its a commitment to your audience, not an experiment.

I relate this 8 second stat to tours out there today.  Matterport has received a lot of press in the last year….yet from a user perspective, it can take 20 to 30 seconds, or more, for it to load.  And then, the user has to point and click, spending valuable time, just to screen a property.  Don’t get me wrong, it is cool technology, but is it the right technology to use as THE base marketing tool?  I say no.   Per independent research, buyers want to see #1 – Big Photos and #2 – FloorPlans.  Videos, 360s, and everything else are ancillary.  That is why we created our Full Screen HD Tour…to showcase a property with big large content and to let people quickly screen properties, to then take the next step.

Look for more to come in the next half of 2015!

Cheers

Kris Cone, CEO/Co-Founder

Embed a Matterport Tour

Embed a Matterport Tour

We have long had a way to add a custom video to your tour, such as a YouTube or Vimeo video.  Well, this same tool can be used to embed a Matterport 3D home scan into your tour.  Just copy and paste the embed code provided by Matterport into the Custom Video section on Edit Details.  We are working on some enhanced ways to embed content, including being able to change icons and multiple embeddable content options…so look for that soon.  In the meantime, see this example tour.

Click for Sample Matterport Tour Embed

or here is the embedded version, where you can embed your whole tour on a webpage or blog post, just like this, and easily provide all that great content on your own website!  Just click Video to see the Matterport Tour.
[fpotour emt=”embeded” bgc=”ffffff” ftc=”1d1363″ bnm=”1″ tbs=”01111111″ swi=”3″ oid=”134590″ mtp=”0.80″ uid=”FG7IK3IE” wid=”800″ hid=”600″]
Note, we drew the floor plan from the top view of the home scan.  So, you can provide us the embed code and we can create the floorplan just from the scan.  As a Subscriber, that is just $30, or if you create a self service tour, it is just $69 to clean up a plan, up to 10,000 sq ft!  The photos were taken from screen shots of the tour as well, so that is why the quality is less and you can see the dots of the scan placement.

While at this time we do not officially provide the matter port Scan service, this at least allows you to embed it into the overall virtual tour and still use our platform for the print marketing (customizable brochures with the clean floor plan), tour distribution, YouTube Videos and even lead capture on the tours.   Plus you are in complete control of when and where the virtual tour shows and what people can see, since your system has supported virtual tour functionality for the last 10 years!

-enjoy

Kris Cone

 

Full Screen HD Tour Updates

Full Screen HD Tour Updates

We have made some great updates to the Full Screen HD Tour. Updates include:

  • Speed improvements. Tours loads within seconds
  • TRUE 1920×1080 p images.  Other tour providers show smaller images which look fuzz on HD screens
  • Zoom On/Off. You can turn photo zoom off to see the whole image.
  • Works on iPad.  We use the same viewer on the iPad. It looks great!

View the video to see a quick overview

To set-up a tour using the Full Screen Tour, just go to Manage Tours, then Edit Details for the listing, and select the Full Screen Tour at the top of the page.  You can also set it as the default tour by going to Edit Profile and selecting the Full Screen Tour option.

full_screen

YouTube Can Drive Website Traffic

Here is a great new article from RealtorMag about a study conducted by the WAV Group and Victor Lund that talks about how the portal sites like Zillow, Trulia and Realtor.com are not driving traffic back to broker’s websites….and that YouTube is one of the top referring sites, thanks to Google.  See the full post from the WAV Group here.  He further states there should be a driving force to get virtual tours on every listing.

Google was also a top referrer, and that has important implications for virtual tours on YouTube because “Google displays YouTube results in the search results above the fold,” Lund writes. “That means that the video gets great SEO — usually better than the broker’s listing detail page. This is the driving force behind the strategy of publishing virtual tours on every company listing.”

Luckily, as a FloorPlanOnline customer, we generate a free YouTube video for each listing, and we can post it either to our YouTube channel or yours.  Just set it up under your Linking Profile.  The video is all automatic, based on your settings under the Edit Photo/Video tab.  You can even add text or video clips.  Some of the other guys charge you $25, and it is a manual process.  Plus, we are working on a cool new video update this winter…so stay tuned for that update.  A preview of what it might look like is in this post.

call2action brandedThis study highlights the importance of a new tool we have been working on for the last month, called our Call2Action Photo.  The goal of the Call2Action Photo is to get more users to the virtual tour, where lead capture and engagement can happen.  The photo is a composite image of the floor plan, a video screen shot and several other images, with the virtual tour link prominently displayed and text that says Get Exclusive Content.  So now, leverage the traffic on Zillow, Trulia, Realtor.com, Craigslist or other websites  and create an incentive for people to get the exclusive content, like floor plans, on the virtual tour!

When you think about it, the virtual tour is the ONLY piece of content that can live on all of these websites (as well as your competitor sites) and drive traffic back to the listing.  If your tour features floor plans, the #2 requested item from buyers, and if you do not upload the floor plans as images with other photos (we think this is very important not to do), then the only place people will be able to see the floorplans is via the tour. This creates an opportunity for the potential buyer to find your tour, and you!

You get More Traffic, More Leads and More Results

But wait…it gets better!  Introducing a new option for corporate accounts where we can actually rebrand our virtual tour link with your domain name. So, Zillow can actually drive traffic to the tour which is now considered your website!  This means more visitors, more visits and more time on site, thanks to Zillow’s traffic!   This custom tour rebranding can be easily done with a sub domain, like tours.kw.com/xxxxxx, or with a little work on the IT side, like kw.com/tours/xxxxxx  where xxxxxx is our virtual tour ID.  This feature is exclusive to corporate account customers.  Please use the contact from below to discuss adding this feature to your account/sub accounts.

The bottom line, you need to provide something different than the same photos and text a user will find on Zillow, Realtor.com or your company website.  The FloorPlanOnline virtual tour does that, with the clickable floor plans, the RoomPlanner tool, flyer and other marketing tools we provide exclusive to the listing.  Buyers want to see floor plans….the virtual tour is the bait that will let you set the hook!  Plus, we can embed it on your website and further keep the user engaged.

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