We have made some great updates to the Full Screen HD Tour. Updates include:
Speed improvements. Tours loads within seconds
TRUE 1920×1080 p images. Other tour providers show smaller images which look fuzz on HD screens
Zoom On/Off. You can turn photo zoom off to see the whole image.
Works on iPad. We use the same viewer on the iPad. It looks great!
View the video to see a quick overview
To set-up a tour using the Full Screen Tour, just go to Manage Tours, then Edit Details for the listing, and select the Full Screen Tour at the top of the page. You can also set it as the default tour by going to Edit Profile and selecting the Full Screen Tour option.
Here is a great new article from RealtorMag about a study conducted by the WAV Group and Victor Lund that talks about how the portal sites like Zillow, Trulia and Realtor.com are not driving traffic back to broker’s websites….and that YouTube is one of the top referring sites, thanks to Google. See the full post from the WAV Group here. He further states there should be a driving force to get virtual tours on every listing.
Google was also a top referrer, and that has important implications for virtual tours on YouTube because “Google displays YouTube results in the search results above the fold,” Lund writes. “That means that the video gets great SEO — usually better than the broker’s listing detail page. This is the driving force behind the strategy of publishing virtual tours on every company listing.”
Luckily, as a FloorPlanOnline customer, we generate a free YouTube video for each listing, and we can post it either to our YouTube channel or yours. Just set it up under your Linking Profile. The video is all automatic, based on your settings under the Edit Photo/Video tab. You can even add text or video clips. Some of the other guys charge you $25, and it is a manual process. Plus, we are working on a cool new video update this winter…so stay tuned for that update. A preview of what it might look like is in this post.
This study highlights the importance of a new tool we have been working on for the last month, called our Call2Action Photo. The goal of the Call2Action Photo is to get more users to the virtual tour, where lead capture and engagement can happen. The photo is a composite image of the floor plan, a video screen shot and several other images, with the virtual tour link prominently displayed and text that says Get Exclusive Content. So now, leverage the traffic on Zillow, Trulia, Realtor.com, Craigslist or other websites and create an incentive for people to get the exclusive content, like floor plans, on the virtual tour!
When you think about it, the virtual tour is the ONLY piece of content that can live on all of these websites (as well as your competitor sites) and drive traffic back to the listing. If your tour features floor plans, the #2 requested item from buyers, and if you do not upload the floor plans as images with other photos (we think this is very important not to do), then the only place people will be able to see the floorplans is via the tour. This creates an opportunity for the potential buyer to find your tour, and you!
You get More Traffic, More Leads and More Results
But wait…it gets better! Introducing a new option for corporate accounts where we can actually rebrand our virtual tour link with your domain name. So, Zillow can actually drive traffic to the tour which is now considered your website! This means more visitors, more visits and more time on site, thanks to Zillow’s traffic! This custom tour rebranding can be easily done with a sub domain, like tours.kw.com/xxxxxx, or with a little work on the IT side, like kw.com/tours/xxxxxx where xxxxxx is our virtual tour ID. This feature is exclusive to corporate account customers. Please use the contact from below to discuss adding this feature to your account/sub accounts.
The bottom line, you need to provide something different than the same photos and text a user will find on Zillow, Realtor.com or your company website. The FloorPlanOnline virtual tour does that, with the clickable floor plans, the RoomPlanner tool, flyer and other marketing tools we provide exclusive to the listing. Buyers want to see floor plans….the virtual tour is the bait that will let you set the hook! Plus, we can embed it on your website and further keep the user engaged.
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We recently launched intro and exit branding slides for the downloadable/YouTube video. We heard from some of you that you wanted this to be optional. We have listened, and you now have the ability to uncheck the box for the branding slides. If you do not want the branding, or if you want to first download the video file without the branding for use elsewhere…and then add the branding, just uncheck the box, save and we will regenerate the video you can download or that gets posted to YouTube. Each time you check or uncheck the box, we regenerate the video, so you do have some options to create multiple downloadable files.
Now you can defer your FloorPlanOnline tour cost and pay it off AFTER you close that sale! Just pay with PayPal and select the Bill Me Later option (subject to your credit approval with their terms) and you can now defer payment for months. It is a cool, new free option offered by PayPal, the leader of ecommerce payments on the web.
Thanks to one of our providers in the LA area, you can see a great example of the Video Clips & Voic eover capability. Just click here to view the tour video and see how well an intro & exit video, video clips and a voice over works to really help sell this property.
It appears that due to recent changes to how Google and YouTube account access works, IF you have set up 2-step verification in your Google account (meaning you no longer login to YouTube with a separate YouTube user name, but you use your Google account user name, which is likely your Google email) you will not be able to post videos to your own YouTube channel until you create an application specific password in your Google account. Please check Google help for how to do this. Thanks a lot Google for making our lives safer!
To learn more go to https://www.google.com/settings/security and then select Manage Access and create an application specific password, and then copy and paste that password, along with your login name, in our profile page for linking.
This study highlights the importance of a new tool we have been working on for the last month, called our Call2Action Photo. The goal of the Call2Action Photo is to get more users to the virtual tour, where lead capture and engagement can happen. The photo is a composite image of the floor plan, a video screen shot and several other images, with the virtual tour link prominently displayed and text that says Get Exclusive Content. So now, leverage the traffic on Zillow, Trulia, Realtor.com, Craigslist or other websites and create an incentive for people to get the exclusive content, like floor plans, on the virtual tour!
