Event-Based Lead Capture

NEW! Event-Based Lead Capture

Introducing our new, Event-based Lead Capture system for your tours. This Lead Capture system allows you to capture leads based on various visitor actions on the branded tour, such as after 4 camera icon clicks on the floor plan, or when someone tries to download the printable flyer. When combined with our Brandkeepr technology that automatically converts unbranded tours pulled from the MLS to the branded version, we can help you get more leads from sites like Zillow, Trulia, Yahoo, Realtor.com, and even your own company/personal website – basically get a lead on any website that allows agent branding! This is over 90% of the real estate oriented website traffic.  But you can only get the lead via the branded tour, and FloorPlanOnline (and our affiliates) is the only tour company that enabled this great functionality.

Best of all – It’s FREE. It is included as part of the standard tour price!



lead value

 

 

Set-up is Required. This new system is live on all accounts, but it is not ON by default. If you would like to enable lead capture on your tours, just login to your account, go to Edit Profile and then click on Edit Leads Profile. Click the toggle switch to turn it on and save. Note: if someone uses the Contact from on the tour, you will still get a “lead” for those messages, even if you have Lead Capture OFF.  

Exclusive Zillow & Trulia Functionality

Your Brand on Your Listing

It may sound silly, but the fact is, your branding and contact info is NOT displayed on any virtual tour on Zillow (and other sites) by default

But it can be displayed if you use the FloorPlanOnline or HomeDiary PRO platform. 

Our patent-pending Brandkeepr process automatically converts the unbranded tour to branded on sites representing over 90% of the real estate-oriented website traffic.  The Zillow Group alone makes up almost 50%!  So be where the people are and get seen in more places

We automatically add you back, plus add a video too, for free!

  • Branded Tour – our patent-pending process re-brands the unbranded MLS tour to branded, automatically
  • Embedded Video – we add our automated slideshow video (or custom video) with your branding as an embedded video on the Zillow & Trulia listing page, automatically. 

Why is this important to you?  Just uploading photos to the MLS does not give YOU free advertising on sites like Zillow, Trulia, Realtor.com, Homes.com and more. 

A virtual tour can…if it has your branding. 

No other tour company can convert the unbranded tour to branded and have an automated video posted to your Zillow/Trulia listing, for free.  This strategy puts your brand on websites that represent over 90% of the real estate oriented website traffic and leaves “bread crumbs” back to you so people can find you easily and the great marketing you do for listings.

FloorPlanOnline and HomeDiary PRO can.  

 

This image shows an example of how the agent branding looks when a user clicks the video button on Zillow or Trulia.  With HomeDiary PRO, it can be automated from your data feed for all of your agents and listings too.

Enhancing your listing doesn’t have to be that hard

With the FloorPlanOnline platform and the HomeDiary PRO subscription, it can be done automatically for you.

I have used FloorPlanOnline for close to 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale. The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.

 

Rick Franz

Managing Broker, Windermere Real Estate

Want a personal demo for your company?

Get More Leads

Get your tour found on popular websites & Get More Leads!

Every paid tour or account includes some great FREE, built-in tour distribution options for your tours.  These include YouTube video distribution, linking the tour and listing to Zillow, Trulia, Realtor.com and more.  We can also link the tour automatically to your local MLS, or if not available, you can always add your tour to the MLS by editing your listing and adding in the virtual tour link (check your MLS help desk for specific instructions).  You can even import your flyer, floorplans and photos right into xpressdocs and get flyers or brochures mailed right to your door.

Plus, we are now the only tour company allowed to upload our automated walkthrough video (or custom video, if applicable) directly to your listing on Zillow.  It comes complete with an intro/exist agent branding slide so your information can be the first thing users see when they look at the media associated with your listing!  No other tour company has this capability to post automated slideshow videos.  Let’s leverage this together.

To Get Started marketing your tour, make sure your profile includes the various websites where you want it distributed.  Go to Edit Profile at the top when logged in, and select Edit Tour Linking & Distribution.   Then check the box next to each website option.     Please allow up to 48 hours from the time you publish the tour for linking to be completed, a little more time for the video to show up on Zillow, because it is currently a manual process on all ends for FloorPlanOnline and Zillow.  To see where the tour is linked or to use the Facebook or Craigslist tools, go to Manage Tours when logged in, then click the Photos & Marketing Tools link to get to the Marketing Center.  At the bottom you will see some options like this…

Note on Zillow & Trulia Linking.   If your company or MLS distributes the tour to Zillow or Trulia, anything we do will not matter, as there is a hierarchy of tour distribution and these sites do not combine listing info from different sources.  Therefore it is important to ensure your virtual tour link is included with that listing distribution from these other sources.   Even if they pull in the unbranded tour, it is ok….because we now automatically convert it to the branded tour via our patent-pending BrandKeepr functionality.   We suggest you visit the Edit My BrandKeeper Profile under Edit Profile and make sure your website, blog and your company website are listed.  With BrandKeeper, we automatically convert the unbranded tour that might have been pulled in from the MLS into the branded tour on various websites.  We automatically do this for websites like Zillow and Trulia and your website added in your profile.  But you can add other sites too, like your company website.  Just don’t enter a competitor site, as that can be a violation of MLS IDX rules.

We believe these new tools will get you more leads for your listings than anything else out there….so stay tuned!  And that is why you should get your tours linked and updated now!

-Cheers

Kris Cone, CEO

Introducing Call2Action

Introducing Call2Action

We just released the best way to get a buyer on the line, and then hook’em.  The Call2Action PhotoTM!

Now, every newly published tour has a composite image of select content from the tour called the Call2Action Photo.   It features the exclusive content like the floorplan image, a video screen shot and some other photos.  It is designed to be used on sites like Zillow, Trulia and Realtor.com (the 3 together make up over 70% of the real estate traffic) to leverage their massive monthly traffic to get more people coming to your virtual tour.  Once they are there, use our event-based lead capture to communicate and seal the deal!

The Call2Action photo can be uploaded to Zillow and moved to say position #2 to let the viewer know there is cooler, better content on the virtual tour.  Download the branded version right from the Marketing Center main page.  We also have an unbranded version (that does not have the tour link but just calls out to click the virtual tour) that can be used on the MLS.  This can then get swept to Zillow, Trulia and Realtor.com, sites that typically include the virtual tour links via Listhub distribution.  call2action_branded (13)

Coming soon – We are also working on some updated tour posting solutions for Zillow and Craigslist…that can make the posting of the virtual tour either automatic, or as simple as a few steps.  We can also upload the branded Call2Action photo right into your Zillow listing.  We hope to launch this new feature within the next few weeks, so stay tuned!

 

PS. The Call2Action photo is live on all tours published as of September 19th.  If you want it on an older tour, just go to Edit Tour, then Edit Photos/Video and hit the save button.  The branded Call2Action photo should then show up as a button in the Marketing Center.

YouTube Upload Issue

YouTube Upload Issue

We are currently experiencing an inability to upload videos to the FloorPlanOnline YouTube channel.  This stems from YouTube suspending our account for a “violation of their community guidelines” which is very frustrating given we have not changed anything and have had this channel active for years, and others are doing the exact same thing!  So we are evaluating options and trying to get an explanation from a real person at YouTube, which is proving next to impossible.

The solution for you if you want the slideshow video on YouTube is simply upload the video to your own YouTube channel.  This can be a company or personal channel.  All you need to do is select the My Channel option under the Tour Linking & Distribution section of the Edit Profile options and authenticate using your google account info.  Because of the personal nature of this info, we can’t do this for you.  Check the box to Upload Video to My YouTube Channel and then select the allow button after you select which google account and corresponding YouTube channel you want to use.

 

Alternatively, we do provide a downloadable video file of the slideshow video.  To access this file, just go to Manage Tours and then click the   Photos & Marketing Tools link and download the video file.  You can then upload the video file to the YouTube channel directly.  You can also email the link to this Marketing Material page to someone else, like an office admin person, for them to do it on your behalf, or to post to the office YouTube Channel (if they do not want to provide you with the google account info).

We apologize for this inconvenience, but it is really out of our hands.  We may just start over with a new channel!

3D Plan Updates

3D Plan Updates

Major update to the 3D floor plan tool

We have spent the last month doing a major upgrade to the 3D floor plan tool.  Major benefits include:

  • NO Flash – this means it works on iPhones, iPads, other mobile devices
  • Design, drag & drop in 3D
  • Faster loading
  • Multi-level views
  • Better looking
  • Built for the future

Coming soon, we will be adding the 3D Designer button on the 3D FloorPlan option of your virtual tours.  This will allow prospective buyers to drag and drop furniture, change flooring (such as carpet or hardwoods), or even remove walls to see what that open concept might look like on your mid century modern ranch that needs a big makeover.  When they buy the home, they can then Claim It and get all this content copied over to their own private HomeDiary account, compliments of you.

The new 3D space planner will allow editing in 3D mode, including dragging and dropping furniture, changing flooring or wall colors and more.  I also has a roof tool so you can visualize different roofing patterns or even see the whole house in a stacked 3D view.  NO other online tool has this robust functionality tied to an actual house’s floor plan created on the listing side of the transaction.

Use all of this as a key differentiator at your next listing appointment, and walk away with the listing.