Spotlight Tour of the Week 23

Spotlight Tour of the Week 23

SPOTLIGHT TOUR OF THE WEEK 23

Woodinville, WA

View this Home’s Story 

We continue to see the power of drone photography in this recent tour of an enchanting farm house cottage in Bear Creek, just outside Seattle. The beauty of this 2.65 acre property is gorgeously captured with the use of aerial photography blended into a show stopping interactive video format.

Joel Highet, one of our professional photographers in Seattle, provided all the HDR images and aerial photography of this charming home.

If you are interested in listing your home or have questions, please contact:

Barb Pexa

Barb Pexa

Barb Pexa and Associates
505 106th Ave NE, 210
Bellevue, WA 98004
425-753-0230
http://mygreaterseattlehomesearch.com
Spotlight Tour of the Week 22

Spotlight Tour of the Week 22

European inspired villa with Mt. Rainer views

Enumclaw, WA

View this Home’s Story

It is easy to see why drone photography has quickly become one of the most popular marketing tools for  agents to use. There isn’t a better way to capture aerial views, such as those, seen in this remarkable gated estate with sweeping Mt Rainer views in Enumclaw, WA.

This week’s SPOTLIGHT TOUR combines the impact of stunning drone photography with both a custom video and 3D Walkthrough. The custom video also incorporates artistic renderings of the HDR images.

Christine Cox was the talented photographer who provided all the HDR images, Matterport and drone footage for this listing.

If you are interested in listing your home or have questions, please contact:

Leslie Hancock

Leslie Hancock

Windermere Real Estate

Leslie Hancock
Windermere Real Estate
14405 SE 36th Street, Suite 10
Bellevue, WA 98006
425-643-5500 (main)
206-909-4663 (direct)
425-562-9525 (fax)
SPOTLIGHT TOUR OF THE WEEK 21

SPOTLIGHT TOUR OF THE WEEK 21

Stunning Hill Country Ranchette

Blanco, Texas

www.1555brushyridgetrail.com

The spring listing season is upon us and our team of photographers and production staff have been busy shooting homes and offering many new add-on services. These new services, available in select service areas, include: twilight, custom video, aerial, MatterPort and HDR.

This week’s SPOTLIGHT TOUR features many of those new services and comes from Twist Tours in Texas, our market owner for FloorPlanOnline in the Texas Hill Country. It showcases our brand new “Story” platform which is our single property website and is offered in four different type styles: Traditional, Estate, Cottage & Modern. The following tour is using the Estate design.

Amanda Terry from Twist provided the amazing HDR photography and MatterPort, while Marc Spillman did the aerial and video work for this tour.

The new Story feature is the most visually stunning and comprehensive method to present a detailed view of a listing’s architecture and character. I especially appreciate its user friendliness coupled with the ability to customize the style and the presentation. I found that it truly appeals to buyers as an interactive resource for information and Sellers as quality component of their marketing campaign.

Andi Eystad

Realtor, Anders Ranch Realty

If you are interested in listing your home or have questions, please contact:

Andi Eystad

Residential | Farm & Ranch Realtor

Anders Realty

302 Main St, Johnson City, TX 78636
THE STORY:  The ALL-In-ONE TOUR

THE STORY: The ALL-In-ONE TOUR

The STORY The ONE tour that combines any kind of listing content into a site that gets distributed through the web so you can leverage your free marketing opportunity on Zillow, Realtor.com & Trulia!

The Story is a new, easy-to-use single property website that makes your listing, and you look amazing. It’s FLASH free & mobile friendly, so those 60% of viewers using their mobile device still can see the great content created for your listing, including interactive floor plans. Featuring YOUR branding & flexible for ALL content types.  Welcome to the Story.

HERE’S HOW IT WORKS

You can select the Story option under “Tour Frame Type.”  Then select the theme you want.

The STORY has 4 Themes

All the content buyers want to see

Get more leads by differentiating yourself and your listings online with amazing listing content. See a sample – click to view our Demo House listing

Photo Grid with Full Screen Images

2D & 3D Floor Plans

Lead Capture

Claim Home to HomeDiary for Buyer

3D plan with improved room planner coming soon

Embed Matterport, YouTube, Vimeo

Join the conversation.  Let us know what you think by commenting using your Facebook account.

Virtual Reality Tours Can Help You Sell Your Listings

Virtual Reality Tours Can Help You Sell Your Listings

Looking for that competitive edge?  Check out VR.

What is VR?  It is an artificial, computer-generated environment that you experience as if you were inside the image, or in this case the home. Put on a virtual reality headset and you can go on a tour of a home without ever setting foot inside the door, not only making house hunting more efficient, but also helping to reduce stress in a relocation situation.  As far as the selling process with VR, distance doesn’t matter. You can offer the same experience to a client in the United States and a client in Hong Kong, 24 hours a day.

One problem that has plagued real estate agents for decades is that an empty home is a difficult sell. Without furniture and all of the other little touches that turn a house into a home it can be very difficult for a potential buyer to imagine themselves living in a particular property. With technology, the virtual solution solves this dilemma and ‘staging’ a home, just got less expensive and easier than lugging in actual pieces of furniture to fill a home when it’s open for inspection. FloorPlanOnline’s 3D floor plan solution allows anyone to drag and drop furniture onto a “clean slate” floor plan model and virtually stage it with furniture.  Better yet, they can virtually change wall colors, flooring, or even experiment with removing a wall to see what an open concept might look like.  Click a button and see it in 3D from the top, or go all in with immersive First Person view. Our 3D plan enhances some of the other cool 3D tours like Matterport, which show all of the sellers’s stuff in the property, as well by converting any Matterport tour into a 3D model that allows you or the owner to do anything, all virtually and in real time.

But is this really what consumers want?  According to Coldwell Banker’s 2018 Smart Home Marketplace survey (download PDF here), the answer is YES!  Th CB study reveals insights on how smart home tech and VR (Virtual Reality) are set to benefit consumers in a myriad of ways.  Their survey included responses from 3,000 adults revealing that:

  • 77% of homebuyers would like virtual reality tours before seeing the listing in person.
  • 84% agree they would love to see video footage of homes before visiting
  • Another 68% would like to use technology to see how their current furniture would actually look in a new home.
  • Further, 62% of Americans said they would be more apt to go with a real estate agent, that offered VR Tours over an agent who did not.

Click Here to view an example 3D Space Planner, standard with all FloorPlanOnline Tours and HomeDiary users.

When it comes to Smart Home products that could make or break a sale, the table below shows a percentage of Americans who already own, or plan to purchase, Smart Home products.

The following Smart Home Products were picked by respondents to be the most important pre-install in a listing:

  • Smart Thermostat  – 77%
  • Smart Fire Detector – 75%
  • Smart Cardon Monodie Detector – 70%
  • Smart Camera – 66%
  • Smart Lock – 63%
  • Smart Lighting System – 63%

While some of the changes expected to hit real estate technology may be a decade out to be fully felt, the movement is taking steps forward every day. Virtual Reality has proven its worth and it won’t be long before it transforms the property-buying experience for home buyers all over the world.

FloorPlanOnline’s HomeDiary PRO service is the perfect online tool to help showcase your listings, and well as provide a unique homeowner management tool to all of your clients for one low annual fee. With HomeDiary PRO, you can provide an HGTV-like 3D floor plan tool to all of your clients to they can Dream, Manage and Do more with their home.   To learn more visit HomeDiary PRO.  Existing FloorPlanOnline customers, please contact sales for special options.

NAR Research states Floor Plans Very Useful!

NAR Research states Floor Plans Very Useful!

According to a recent NAR research survey*, buyers think floor plans are very useful as part of a website’s listing content.  We of course have always been big believers that floor plans help sell homes and provide a vital piece of the marketing puzzle for listings.  After all, photos show how the seller lives in the home.  A floor plan shows how the buyer can live in it!  Well, we worked with the National Association of Realtors’ research team to get floor plans included in their annual survey for home buyers and sellers.  And the results are in:

55% of Buyers stated floor plans were VERY Helpful as part of a website’s content features.

In fact, they were right behind photos and detailed property info (Exhibit 3-09).  The top 5 items ranked for “Very Useful” (the highest choice possible):

  1. Property Photos
  2. Detailed Property information
  3. Floor Plans
  4. Virtual Tours
  5. Recently Sold Home Data

You can see the complete report here (page 47): NAR Home Buyers & Sellers Generational Trends Report*

How can floor plans help you get more listings or sell homes faster?

Floor plans can tie into a strategy for how to be seen throughout the web on places like Zillow, Realtor.com and the like.  By incorporating our content in smart ways, you can leverage those sites and the millions of people that go there every month, but ultimately get people coming to you and the virtual tour by marketing the fact you have floor plans tied to the listing, via the virtual tour (also highly ranked in terms of usefulness per the survey).  This about it. You upload photos to the MLS, and they go everywhere – The MLS, your and your company website, Zillow, Trulia, Realtor.com and hundreds of other places.  What is there to differentiate your website from all of these others?  Nothing.

Think about it. The same photos are all pulled from the same source (the MLS), and while one site might display them a bit differently, there is nothing really different from the hundreds of sites that have your listing. They all regurgitate the same (often small sized) photos. Except our virtual tour.  The virtual tour features HD sized photos that fill the screen, 2D and 3D floor plans, a 3D designer, the flyer with floor plans, a video and more.  All of this can help differentiate you on the web that can help you get more buyers and sellers coming to you because they can see a difference, and as the NAR research shows, they appreciate content that can help them make a better decision.  After all, 62% of home buyers are under 52.  They want digital content.  They use the web to not only find homes (44% first went online to search for homes for sale and 51% found the home they bought on the Internet), but to find agents, or help validate their decision.  We call this The Silent Interview – the way people are silently evaluating who they want to work with to help them either sell their home, or buy a new one, or both.

View our video on how to Win the Silent Interview and get more listings by being differentiated online.

Another tip. We automatically create a Call2Action photo – a composite image that includes the floor plan and 4 photos with the text of the virtual tour link.  We provide both a branded and unbranded version.  The unbranded version can be included with most MLS systems as a listing photo.  Since people will see the unbranded link, it complies with the MLS branding rules.  But, you can login to Zillow and Realtor.com and replace that unbranded image with the branded one.  This informs people viewing the listing that there is more content out there – go find it on the virtual tour!  We strongly suggest AGAINST including images of the floor plans in the photo gallery – as that creates less of an incentive to click the tour link or type it in.  The goal is to get the user to the branded tour, so YOU can have an opportunity to engage in lead capture.  So leverage the fact a listing is on Zillow, just make sure you get the person coming to you, via the virtual tour.

There are also other creative ways to leverage the content we create for you.  One of our customers in the Seattle area is not only leveraging the Call2Action photo we automatically create on Zillow, but she is putting it right on the yard sign.  She printed it out, laminated it, and stapled it to the sign, as you see here.  A great idea!  Saves paper, gives the browsers a link to the tour via the link or QR code, and teases them to go see more, including videos, floor plans and of course the 3D Designer.

Speaking of the 3D Designer.  We are the only virtual tour company in the US with their own 3D floor plan tool.  That gives us control and innovative options.  With the click of a button, any potential buyer can open up their private version of the 3D Designer and experiment with changing flooring, wall colors or even seeing what an open concept might look like with the click of a few buttons. Like brings those HGTV-like tools you see on TV, right to your listing.  Plus, add our Enhanced 3D package to your floor plan to closely match what the house looks like, all virtually.

Finally, if someone buys the home, all of this great information can be claimed by the buyer via the virtual tour and the Claim Home button. This includes the listing photos and the 2D/3D FloorPlans and Designer!  No other tour platform has this capability. Look more at the NAR report.  While the vast majority of people say they would use their agent again on another transaction, in reality, only 11% actually do.  See page

Sellers and their agents.

So leverage all of this great information and features to win the listing appointment.  Talk about it and incorporate screen shots into your listing presentation.  Call it out on your flyer or at open houses, such as this home comes with a HomeDiary!  This is a great way for you to differentiate yourself and your listings from the masses and get more and more people coming to you.

When you did into the data (Exhibit 7-1), the vast majority of sellers found their agent from referral first.  I would advocate the web can be a referring source IF YOU differentiate yourself.  That means you have to stand out.  Doing the same thing everyone else is doing does not cut it.  if you can stand out, chances are, you can be the ONE (in 72% of the time) agent people go with.  Better yet, younger sellers (36 and under) go with one agent 82% of the time!  And 55% of the time you can not only get the listing, but get the new home purchase too!  However, while 85% of Sellers would use the agent again (or recommend the agent – Exhibit 7-10), in reality, only 25% used the same agent.  So a huge drop off (this actually has gotten better compared to previous surveys). One of the main reasons is after one year, 70% of homeowners FORGOT their agent’s name.  So, stay in touch and be relevant.  Our free HomeDiary service can help – read how you can invite your clients for free.

In summary, we provide a lot of content, tools and ways to differentiate yourself. It takes a little bit of time, but your will reap the rewards with more listings and more buy-side opportunities.

*Copyright ©201 “Home Buyers & Sellers Generational Trends Report 2017.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission. March 7, 2017, https://www.nar.realtor/sites/default/files/reports/2017/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf