by Christine Cox | Oct 25, 2018 | Spotlight Tours, TX
SPOTLIGHT TOUR-WEEK #43
Private Mediterranean Style Estate
San Antonio, Texas
See the Story for this Home
This remarkable home offers total luxury wrapped in a private, Hill Country setting. It features an open floor plan with panoramic views for miles. The chef’s kitchen has a large breakfast bar, prep island, gas cooktop, double ovens, warming drawer and Thermador appliances. Includes a walk-in pantry, executive study with custom built-ins, and a spacious game room with a study room attached. True guest suite downstairs. Very spacious covered patio with outdoor kitchen overlooking luxurious pool and the Hill Country. This estate sits on a secluded, cul-de-sac lot featuring mature trees, lush drought tolerant landscape and it backs to a greenbelt. This property is truly an oasis that should not be missed!
Amanda Terry from Twist Tours provided the amazing HDR photography and MatterPort.
Hey, can you help us out? We need someone to pick our jaws up off of the floor after this beauty! The color palette in this Helotes, Texas home is just simply spectacular! From the elegant whites to rich and earthy tones, anywhere you look you can find beauty!
Amanda Terry for Adam Wilson Custom Homes!
If you are interested in listing your home or have questions, please contact:
by Kris Cone | Oct 23, 2018 | Listing Tools, Real Estate Info, Tour Updates, What's New
Your Brand on Your Listing
It may sound silly, but the fact is, your branding and contact info is NOT displayed on any virtual tour on Zillow (and other sites) by default
But it can be displayed if you use the FloorPlanOnline or HomeDiary PRO platform.
Our patent-pending Brandkeepr process automatically converts the unbranded tour to branded on sites representing over 90% of the real estate-oriented website traffic. The Zillow Group alone makes up almost 50%! So be where the people are and get seen in more places
We automatically add you back, plus add a video too, for free!
- Branded Tour – our patent-pending process re-brands the unbranded MLS tour to branded, automatically
- Embedded Video – we add our automated slideshow video (or custom video) with your branding as an embedded video on the Zillow & Trulia listing page, automatically.
Why is this important to you? Just uploading photos to the MLS does not give YOU free advertising on sites like Zillow, Trulia, Realtor.com, Homes.com and more.
A virtual tour can…if it has your branding.
No other tour company can convert the unbranded tour to branded and have an automated video posted to your Zillow/Trulia listing, for free. This strategy puts your brand on websites that represent over 90% of the real estate oriented website traffic and leaves “bread crumbs” back to you so people can find you easily and the great marketing you do for listings.
FloorPlanOnline and HomeDiary PRO can.
This image shows an example of how the agent branding looks when a user clicks the video button on Zillow or Trulia. With HomeDiary PRO, it can be automated from your data feed for all of your agents and listings too.
Enhancing your listing doesn’t have to be that hard
With the FloorPlanOnline platform and the HomeDiary PRO subscription, it can be done automatically for you.
I have used FloorPlanOnline for over 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale.
The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.
Managing Broker, Windermere Real Estate
Want a personal demo for your company?
by Kris Cone | Oct 22, 2018 | Listing Tools, Real Estate News, Technology
My mom, a realtor with ReeceNichols in Kansas City (www.Kansascitylifestyles.com), just made the decision to cancel her Zillow Premier agent membership because her fees went from $500 a month to $1240 a month for the same zip code! Wow, talk about the power of a monopoly!
If you are in the same boat, or if you want to just try to get more leads from places like Zillow, here is a step by step guide on how to fight back, and get more leads without giving up an arm and a leg.
Step 1. Upload the Call2Action photo to your MLS, and place it in photo spot #3. Learn more about the Call2Action photo here
The Call2Action photo is a free composite image we create of the photos and the floorplan (or if photos only, just the photos). You can download this photo by going to Manage Tours, then click on the Photos & Marketing Tools link under Tour Details.
The idea is this image is used it as a “teaser” to let the viewer know there is more exclusive content on the tour – just go find the tour link (which is usually below the main content on the portals) and see more! It is NOT clickable…because it is an image, but it is used to highlight the floorplan and tour link. The unbranded version is generic so it can be uploaded to the MLS and distributed along with the other photos…and the tour. So for sites that show the tour link via IDX (like Redfin), at least people can view the virtual tour (and on certain sites we even convert the tour to branded automatically). If a site does not pull in virtual tour links, then it lets that user know there is more content out there…and they will find it on other places like Zillow or Realtor.com, which can lead them back to YOU! They may even just Google for the address, and if you have our Free YouTube video, then that typically comes up on page 1 of Google search….and it has the tour link there too!
Step 2. For Zillow, login as the agent (you can get a free Zillow account and claim your listings) and upload the Branded Call2Action photo to your listing, and delete the unbranded, if it got pulled in from the MLS. Move the branded Call2Action photo to position #3 by clicking and dragging it to the right spot. While you are there, you can add our tour link if it did not get distributed to Zillow. Then Save at the bottom. This is ALL FREE to do on Zillow.
This takes maybe 1-2 minutes to do…but it can benefit you tremendously!
See it on Zillow – Click here to check out one of Linda’s listing with the Call2Action photo in spot #3.
Step 3. Other sites. If you have access to other sites like Trulia you can do the same. We also use a version of this Call2Action photo for our Craigslist ad poster (it has a /cl/ tracker in the link) and provide the marketing text in copy and paste fashion. So if you post to Craigslist this is a great way to leverage this tool, for free. See the Craigslist ad poster on the Marketing Center page as well.
If you really want to get fancy, you can use our embed code to embed the whole tour on your website, in a blog post, etc. It works just like embedding a YouTube video. Click here to read more on our embeddable content.
– Happy posting
Kris Cone
by Christine Cox | Oct 18, 2018 | Spotlight Tours, WA
SPOTLIGHT TOUR- WEEK #42
Captivating Charm
Seattle, WA
http://MtBakerParkColonial.com
A romantic Dutch Colonial Grand Dame in the heart of Mt Baker. Iconic character, rich architectural details & artful remodel combine to create a most treasured home. Welcoming entry hall, grand stairwell, drawing room, entertainment scaled formal living & dining rooms, original hardwoods and expanses of subway tiles–all synonyms of charm. Create a culinary masterpiece in the chefs kitchen, bask in the sumptuous master suite, enjoy a finished basement w/ separate entry or upper level flex space, tons of built-ins & intriguing nooks & crannies. Gated entrance to Mt. Baker Park, steps to Lake WA, light rail, Microsoft & Amazon buses & a cornucopia of retail shops & cafes.
Professional HDR Photography and Aerial shots provided by FloorPlanOnline photographer, Joel Highet.
I have used FloorPlanOnline for close to 10 years now, and they keep getting better. The new Story format showcases the amazing photos, aerials and floor plan content they create and helps make my client’s home, and me, look professional. It also positions the property for a fast sale. The HomeDiary integration is also cool, so the new buyer can claim the home and get a copy of the photos and 2D/3D floor plan copied into their private HomeDiary, compliments of me! Joel did an amazing job capturing the charm and space of this Mt Baker area Seattle home. Keep up the great work.
Managing Broker, Windermere Real Estate
If you are interested in this property, or are interested in listing your own home, please contact:
by Kris Cone | Oct 16, 2018 | Listing Tools, What's New
Get your tour found on popular websites & Get More Leads!
Every paid tour or account includes some great FREE, built-in tour distribution options for your tours. These include YouTube video distribution, linking the tour and listing to Zillow, Trulia, Realtor.com and more. We can also link the tour automatically to your local MLS, or if not available, you can always add your tour to the MLS by editing your listing and adding in the virtual tour link (check your MLS help desk for specific instructions). You can even import your flyer, floorplans and photos right into xpressdocs and get flyers or brochures mailed right to your door.
Plus, we are now the only tour company allowed to upload our automated walkthrough video (or custom video, if applicable) directly to your listing on Zillow. It comes complete with an intro/exist agent branding slide so your information can be the first thing users see when they look at the media associated with your listing! No other tour company has this capability to post automated slideshow videos. Let’s leverage this together.
To Get Started marketing your tour, make sure your profile includes the various websites where you want it distributed. Go to Edit Profile at the top when logged in, and select Edit Tour Linking & Distribution. Then check the box next to each website option. Please allow up to 48 hours from the time you publish the tour for linking to be completed, a little more time for the video to show up on Zillow, because it is currently a manual process on all ends for FloorPlanOnline and Zillow. To see where the tour is linked or to use the Facebook or Craigslist tools, go to Manage Tours when logged in, then click the Photos & Marketing Tools link to get to the Marketing Center. At the bottom you will see some options like this…
Note on Zillow & Trulia Linking. If your company or MLS distributes the tour to Zillow or Trulia, anything we do will not matter, as there is a hierarchy of tour distribution and these sites do not combine listing info from different sources. Therefore it is important to ensure your virtual tour link is included with that listing distribution from these other sources. Even if they pull in the unbranded tour, it is ok….because we now automatically convert it to the branded tour via our patent-pending BrandKeepr functionality. We suggest you visit the Edit My BrandKeeper Profile under Edit Profile and make sure your website, blog and your company website are listed. With BrandKeeper, we automatically convert the unbranded tour that might have been pulled in from the MLS into the branded tour on various websites. We automatically do this for websites like Zillow and Trulia and your website added in your profile. But you can add other sites too, like your company website. Just don’t enter a competitor site, as that can be a violation of MLS IDX rules.
We believe these new tools will get you more leads for your listings than anything else out there….so stay tuned! And that is why you should get your tours linked and updated now!
-Cheers
Kris Cone, CEO
by Christine Cox | Oct 11, 2018 | Spotlight Tours, TX
SPOTLIGHT TOUR- WEEK #41
Classic Contemporary
Lago Vista, Texas
http://www.floorplanonline.com/288503
Professional HDR Photography, Aerials and Matterport provided by Kurt Forschen from Twist Tours.
If you are interested in listing your home or have questions, please contact:
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