Great news! We have updated the offline tour functionality for our Full Screen HD Tour to work with either a Mac or Windows based computer. Previously, our old offline tour was only Windows compatible. Plus, the offline tour matches the online version exactly. So when you open it up, you get big photos and floor plans that you can view without any Internet access! Our video even works! Please note that some features, like the RoomPlanner or the Map, still need Internet access to work. However, you can use this for listing presentations and not have to worry about being connected.
Steps to get started. 1. You need to use the Full Screen HD Tour.
You can change any tour to the new Full Screen HD Tour by going to Manage Tours, select the Edit details link under Tour Info (or Edit Tour) and select the Full Screen Tour option under Tour Frame Type.
2. Go to the Marketing Center to download the tour.
From Manage Tours, go to the Photos & Marketing Tools link. Select the Save Tour to PC/Burn CD button. It will open a window. Just click the button for Download Tour. Note: Our server will process the files for download…so be patient. I can take a minute or two before you see any movement…
Once it is downloaded to your computer, you will need to unzip the files. For Mac users, just double click the zipped folder and it will be unzipped into a new folder. For Windows users, you need to select the Extract Files button.
3. Click to Launch Offline Tour.
Once the files are extracted into a new folder, to launch the offline tour, just click the Open_Tour.html button.
4. Burn to a CD.
With the new offline tour, you can burn it to a CD or DVD for use on another computer. Just select the unzipped folder, right click and Send to… and select your CD or DVD drive. Just note…many computers now days do not have a CD or DVD drive. So the best use of your tour is the flyer with the link and QR code on it to direct the user to the online version.
Do you have a corporate account and want to get all agents under one main account? No problem, we support corporate and sub account set ups. So, you can have all agents, all tours under one account (or a series of office accounts) to manage tours and content from one convenient place. We can also set it to bill the main account for all tours and charges. This is great if you want to do a corporate deal for our subscription program and pay for all agents. We could also invoice the company for subscription and charge the agents for individual tour upgrades, if desired. Minimums apply here, so please contact sales if you are interested in this option.
If you have accounts already, just contact care and we can convert an existing account to a corporate account and then move other accounts underneath it. This is something we need to do…you can’t do that part. Otherwise, just use the sign-up link and create a new corporate account, and then contact us and we can help finish the set up.
It really makes account administration a lot easier…so give it a try!
We have made some great updates to the Full Screen HD Tour. Updates include:
Speed improvements. Tours loads within seconds
TRUE 1920×1080 p images. Other tour providers show smaller images which look fuzz on HD screens
Zoom On/Off. You can turn photo zoom off to see the whole image.
Works on iPad. We use the same viewer on the iPad. It looks great!
View the video to see a quick overview
To set-up a tour using the Full Screen Tour, just go to Manage Tours, then Edit Details for the listing, and select the Full Screen Tour at the top of the page. You can also set it as the default tour by going to Edit Profile and selecting the Full Screen Tour option.
We periodically get questions about how to hide the suggested videos you see at the end of a YouTube video. This happens if you embed the video into your own website, for example. It is an easy option to remove these suggested videos. By default, showing suggested videos is turned ON. To turn it off, do the following:
1. Select the Share icon below the main YouTube header (in the screen shot it is the street address of the property)
2. Select Embed.
3. Select Show More.
4. Below the Video Size option is a check box for Show suggested videos when the video finishes – Uncheck it.
5. Copy and paste the embed code (it starts with <iframe) which should include the option to not show those videos. Note you can change the size of the video viewer on your page using the dropdown box.
6. Go to your website and paste the embed code where you want it to show and save.
That is it!
The screen shot below shows you where to uncheck. Note, the difference in the embed code to show or not show those videos is just a few characters of text – Do not show includes ?rel=0….if rel=0, then the related videos will not be shown…so if you already have embedded videos you can add that in the right place as shown below in the iframe code examples..
No Videos: <iframe width=”640″ height=”480″ src=”//www.youtube.com/embed/bTTlJvGK9w0?rel=0” frameborder=”0″ allowfullscreen></iframe>
Show Videos: <iframe width=”640″ height=”480″ src=”//www.youtube.com/embed/bTTlJvGK9w0″ frameborder=”0″ allowfullscreen></iframe>
Here is a great new article from RealtorMag about a study conducted by the WAV Group and Victor Lund that talks about how the portal sites like Zillow, Trulia and Realtor.com are not driving traffic back to broker’s websites….and that YouTube is one of the top referring sites, thanks to Google. See the full post from the WAV Group here. He further states there should be a driving force to get virtual tours on every listing.
Google was also a top referrer, and that has important implications for virtual tours on YouTube because “Google displays YouTube results in the search results above the fold,” Lund writes. “That means that the video gets great SEO — usually better than the broker’s listing detail page. This is the driving force behind the strategy of publishing virtual tours on every company listing.”
Luckily, as a FloorPlanOnline customer, we generate a free YouTube video for each listing, and we can post it either to our YouTube channel or yours. Just set it up under your Linking Profile. The video is all automatic, based on your settings under the Edit Photo/Video tab. You can even add text or video clips. Some of the other guys charge you $25, and it is a manual process. Plus, we are working on a cool new video update this winter…so stay tuned for that update. A preview of what it might look like is in this post.
This study highlights the importance of a new tool we have been working on for the last month, called our Call2Action Photo. The goal of the Call2Action Photo is to get more users to the virtual tour, where lead capture and engagement can happen. The photo is a composite image of the floor plan, a video screen shot and several other images, with the virtual tour link prominently displayed and text that says Get Exclusive Content. So now, leverage the traffic on Zillow, Trulia, Realtor.com, Craigslist or other websites and create an incentive for people to get the exclusive content, like floor plans, on the virtual tour!
When you think about it, the virtual tour is the ONLY piece of content that can live on all of these websites (as well as your competitor sites) and drive traffic back to the listing. If your tour features floor plans, the #2 requested item from buyers, and if you do not upload the floor plans as images with other photos (we think this is very important not to do), then the only place people will be able to see the floorplans is via the tour. This creates an opportunity for the potential buyer to find your tour, and you!
You get More Traffic, More Leads and More Results
But wait…it gets better! Introducing a new option for corporate accounts where we can actually rebrand our virtual tour link with your domain name. So, Zillow can actually drive traffic to the tour which is now considered your website! This means more visitors, more visits and more time on site, thanks to Zillow’s traffic! This custom tour rebranding can be easily done with a sub domain, like tours.kw.com/xxxxxx, or with a little work on the IT side, like kw.com/tours/xxxxxx where xxxxxx is our virtual tour ID. This feature is exclusive to corporate account customers. Please use the contact from below to discuss adding this feature to your account/sub accounts.
The bottom line, you need to provide something different than the same photos and text a user will find on Zillow, Realtor.com or your company website. The FloorPlanOnline virtual tour does that, with the clickable floor plans, the RoomPlanner tool, flyer and other marketing tools we provide exclusive to the listing. Buyers want to see floor plans….the virtual tour is the bait that will let you set the hook! Plus, we can embed it on your website and further keep the user engaged.
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Introducing the new Full Screen Tour viewer! We recently released this real estate marketing update that showcases your tours in stunning HD content. The new viewer features huge photos – they fill the browser window on any computer and look amazing, even on the big Apple Cinema Display that is 2560 pixels wide! Plus all of the other content like the FloorPlan, RoomPlanner, Map fill the screen too. The video rests over the background image of the tour and plays within a window, but you can also pop that to full screen. Note, if you want a different background image for the video, just select a different photo as the first photo in the Photo view of the tour.
If you are tired of those virtual tours that only occupy a small part of your screen, this tour viewer is for you! We feature the content in a viewer window that is up to 75% larger than the other guys!
Works on iPad too! If you select the Full Screen Tour for your default viewer, we also use this on the iPad. As with other tours, everything works, except the RoomPlanner tool, which is still in Flash (note, we are working on some enhancements for that tool this fall). All other tours will continue to use the tabbed tour on the iPad.
If you would like to see a sample, just click here.
Full Screen Photos
If you want to change your tours to full screen, just create a new tour, select the Full Screen Tour option as you go through the steps, or if you want to change an existing tour, just login, go to Manage Tours and select the Edit Details link for the listing. Note. You may need to do this for each tour as you place it for now. We hope you enjoy this free tour enhancement!
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for example. It is an easy option to remove these suggested videos. By default, showing suggested videos is turned ON. To turn it off, do the following:
This study highlights the importance of a new tool we have been working on for the last month, called our Call2Action Photo. The goal of the Call2Action Photo is to get more users to the virtual tour, where lead capture and engagement can happen. The photo is a composite image of the floor plan, a video screen shot and several other images, with the virtual tour link prominently displayed and text that says Get Exclusive Content. So now, leverage the traffic on Zillow, Trulia, Realtor.com, Craigslist or other websites and create an incentive for people to get the exclusive content, like floor plans, on the virtual tour!
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