If you missed the training session for drawing 2D and 3d floorplans, you can view this video that goes over many of the things discussed. Its a lot of info to absorb but hopefully it helps you draw faster and more efficiently!
I just saw this blog post on Linkedin, and thought it was an interesting, and applicable read, to what we are doing with helping to market real estate. It basically says a human has an attention span of 8 seconds, so if you can’t capture the user within that timeframe, they move on. You can read the full post here.
The post says to follow these rules for content marketing some parts copied verbatim):
1. Capture the attention quickly. In our case – the tour has to load quickly to display the content.
2. Content needs to be engaging (e.g. shareable) in the ecosystem it lives in. Eg We focus on floorplan content, something that buyers want to see as it shows how their family can live in a home.
3. Content needs to be authentic. For FPO, each house is different and unique.
4. Employees are your best ambassadors: with FPO, we run an employee-owned company and strive to provide helpful, US-based customer service.
5. It’s a marriage, not a one night stand. If your brand starts producing content for social media, its a commitment to your audience, not an experiment.
I relate this 8 second stat to tours out there today. Matterport has received a lot of press in the last year….yet from a user perspective, it can take 20 to 30 seconds, or more, for it to load. And then, the user has to point and click, spending valuable time, just to screen a property. Don’t get me wrong, it is cool technology, but is it the right technology to use as THE base marketing tool? I say no. Per independent research, buyers want to see #1 – Big Photos and #2 – FloorPlans. Videos, 360s, and everything else are ancillary. That is why we created our Full Screen HD Tour…to showcase a property with big large content and to let people quickly screen properties, to then take the next step.
Look for more to come in the next half of 2015!
Kris Cone, CEO/Co-Founder
Great news for non-Showcase agents linking tours to Realtor.com
As of July 1, 2015, linking the FloorPlanOnline virtual tour to Realtor.com is now completely Free! In the past, Realtor.com charged us a fee to link non-Showcase tours to Realtor.com, and we therefore passed on this cost by charging $25 to link to Realtor.com. Going forward, linking to Realtor.com, whether you are a Showcase member with them or not, is free!
We made this change in our pricing system a little after the first of the month, and we did attempt to refund any charges for non-Showcase linking made from July 1 to July 7th. If you find a charge for Realtor.com linking in July that we missed, just shoot us an email at email@example.com and we will issue a credit.
Behind Zillow/Trulia, Realtor.com is the 3rd most vistited real estate website, so it benefits you to link the tour. In additon, if you are a Showcase member only because of the tour linking savings (it was free), you might be able to save some bucks now with the nonShowcase membership.
How to link your tours to Realtor.com
It is easy, you just need to do a few things:
1) Update your linking profile to make sure Realtor.com selected.
To add Realtor.com, login, go to Edit Profile and click the Edit Tour Linking & Distribution button towards the top. Then just make sure Realtor.com is checked. Go to the bottom and save.
Then select the box for Realtor.com
2) Add Realtor.com to older tours.
Go to Manage Tours, then select the Edit Details link (it is a blue text link) under the Tour Details column, scroll to the bottom and make sure Realtor.com is selected for that particular listing (and that we have the valid MLS number) and then save.
3) Manually link to Realtor.com
Go back to Manage Tours an on the far right under Tour Actions, select See Tour Linking and hit the relink option to manually link the tour to Realtor.com.
You can also send us an email to firstname.lastname@example.org with a request to set this up and relink for you. Note if you have a lot of tours, it might take a few days for us to complete this task.
For new tours, if we have the MLS number at the time you Approve & Publish the tour, the virtual tour will get added to Realtor.com within a few minutes automatically. It shows both on the small thumbnail view as well as on the lower right of the main photo slider. Granted…it is not that visible, but at least it is there on the listing!
As a reminder, you can get more people clicking on the virtual tour by uploading the unbranded version of the Call2Action photo into your MLS photo gallery, which then will make its way to Realtor.com, Zillow and other sites to call out to the user to click on the virtual tour link. Click here to read more on the Call2Action Photo.
Note for the Northwest MLS
Some MLS systems (namely the NWMLS in the Seattle area) make you jump through some hoops to get your listings pulled into Realtor.com in the first place. If your listings are not on Realtor.com, we can’t link the tour there. So you need to make sure Realtor.com pulls your listings in from the MLS first.
What you need to do:
The following forms need to be completed and faxed back to MOVE® at 480-556-4508.
2) NWMLS Form 110 – Data License Agreement – This needs to be downloaded directly from the NWMLS website
You can also contact Realtor.com directly at
REALTOR.com® Customer Care: 800-878-4166
Introducing Co-Listing Support! In the past, you had to create a separate account to support the display of two agents and their contact info, which was time consuming and laborious. Now you can easily add another agent to a listing just by typing in their name or manually adding their contact info. This is done on a listing by listing basis, making it a lot easier and faster to add a co-listing agent. Once you add a co-list agent they will show up on the tour as well as on one of the co-listing flyers that we have added.
There are two points where you can add a co-listing agent to an account:
Creating a New Tour
1. The first is during the process of creating a new tour. When you reach the Customize Tour step you are able to add a co-listing agent to the listing, just by searching for an agent already in our system, or manually add them.
2. The second is adding it to an already existing tour under the Manage Tours tab of your FloorPlan Online account. Click on the edit details link next to the Listing ID. You can then add/edit the co-listing information there.
As mentioned above, there are two ways to add an agent. Select from an already existing agent or manually add one, as you see below.
1. Choose from an Already Existing Agent
2. Manually Add an Agent
We have added 3 flyer templates that include the colist agents and the great photo and floor plan content we create too. We hope you enjoy this long anticipated enhancement! It has actually been on our list of things to develop for many years, so we are glad to put our manual work around to bed!
We have long had a way to add a custom video to your tour, such as a YouTube or Vimeo video. Well, this same tool can be used to embed a Matterport 3D home scan into your tour. Just copy and paste the embed code provided by Matterport into the Custom Video section on Edit Details. We are working on some enhanced ways to embed content, including being able to change icons and multiple embeddable content options…so look for that soon. In the meantime, see this example tour.
Click for Sample Matterport Tour Embed
or here is the embedded version, where you can embed your whole tour on a webpage or blog post, just like this, and easily provide all that great content on your own website! Just click Video to see the Matterport Tour.
Note, we drew the floor plan from the top view of the home scan. So, you can provide us the embed code and we can create the floorplan just from the scan. As a Subscriber, that is just $30, or if you create a self service tour, it is just $69 to clean up a plan, up to 10,000 sq ft! The photos were taken from screen shots of the tour as well, so that is why the quality is less and you can see the dots of the scan placement.
While at this time we do not officially provide the matter port Scan service, this at least allows you to embed it into the overall virtual tour and still use our platform for the print marketing (customizable brochures with the clean floor plan), tour distribution, YouTube Videos and even lead capture on the tours. Plus you are in complete control of when and where the virtual tour shows and what people can see, since your system has supported virtual tour functionality for the last 10 years!
Do you have a corporate account and want to get all agents under one main account? No problem, we support corporate and sub account set ups. So, you can have all agents, all tours under one account (or a series of office accounts) to manage tours and content from one convenient place. We can also set it to bill the main account for all tours and charges. This is great if you want to do a corporate deal for our subscription program and pay for all agents. We could also invoice the company for subscription and charge the agents for individual tour upgrades, if desired. Minimums apply here, so please contact sales if you are interested in this option.
If you have accounts already, just contact care and we can convert an existing account to a corporate account and then move other accounts underneath it. This is something we need to do…you can’t do that part. Otherwise, just use the sign-up link and create a new corporate account, and then contact us and we can help finish the set up.
It really makes account administration a lot easier…so give it a try!