by Kris Cone | Aug 24, 2020 | Listing Tools, Testimonies
Virtual Showing Success Story by Terry Miller of Coldwell Banker Bain. According to the buyer, who bought the property sight-unseen, she felt comfortable making an offer as a direct result of the FloorPlanOnline tour. She got everything she needed online, pulled the trigger and bought the home with an offer 6.2% over the listing price. The agent commission just on the increased listing price was 3X more than the cost of our virtual tour services. Talk about a great return on investment! See the full tour at www.floorplanonline.com/352322
Sell Virtually, Get FloorPlanOnline.
by Kris Cone | Apr 21, 2020 | Listing Tools, Real Estate Info, Tour Updates
Introducing the new Photo/Video editor.
We spent last year completely re-coding our back-end video platform to make it more scalable using a video rendering engine built on top of Amazon web services. This added reliability to produce smoother, more cinematic video and scalability to handle hundreds, or even thousands of videos a day. Now, we have completely recoded the front-end editor you use to create the videos.
See the overview video or read below for key features.
Key Features. The new editor is built using modern code and comes with these benefits highlighted below:
- Upgraded size to HD – 720P standard
- NO Adobe Flash, which means you can use your iPad to edit the photo order and create a video. The old editor required Flash.
- Simplified Intro/Exit branding slides that pull from your profile info & can be shown independently of each other
- Ability to add photos or even ready to use video clips and sequence them into the timeline (video clip audio support coming soon).
- Auto syncing of the floorplan images that can be inserted in the video. If a room name changes, it automatically updates the video. At this time floorplan images are not shown in the photo gallery because of redundancy – but see the video for a work around. Seed feedback to issues@floorplanonline.com )
- Add a Text Slide to help communicate a space or feature. This is similar to the text posts you see on Facebook, and it includes the ability to add in emojis. 😉 You can also use this to create a custom branding or co-listing slide and select to show it ONLY on the branded version of the video we create (so you do not get in trouble with your MLS and their unbranded requirements. 💡 See example below.
- Auto saves – no more save and preview or save. It just does it.
- Video length indicator
- Multi-select images – use SHIFT+Click to select
- Quick editing panel for everything you can change on each media card. See example below.
- View Preview – a small video is rendered within 1-2 minutes for quick preview of your edits. Produce the Tour and Create Video to generate final video.
- Video is automatically added to your tour with an unbranded version too, and it is available for download under the Marketing Center so you can upload it to social media. We automatically post it to YouTube, your channel or ours.
This is the text slide editor so you can create any kind of custom slide and inject into the video timeline.
Click the photo (media card) to show the quick edit panel for each media item.
Floor Plan images are automatically updated when changes are made to the floor plan (under Edit FloorPlan). Only available in the video timeline for now.
How to use the new editor on older tours.
The new video editor is available on all tours produced beginning after April 12th. If you would like to use it on an older tour, you can. Here is what you need to do. Just know there are some features like the floorplan sync and the text slides that are not supported in the old editor, so if you use this, you need to use it going forward for that tour.
The “back-door” way to use the new video editor – when logged into your account, just open a new tab and use this URL:
https://vifp.com/photo-video-editor/xxxxx where the xxxxx is equal to your tour ID of the video you want to edit.
example: https://vifp.com/photo-video-editor/184056
You will have access to all the new features, but if you save and exit the page and come back and go to Edit Photos/Video, you are going to see the old editor and certain things will not be there, like the text slides and floor plan images. So, just remember to use this special link to edit the video going forward.
by Kris Cone | Mar 14, 2020 | Help & FAQ, Listing Tools
The US, and World, is currently going through unprecedented life events that really have not been seen since the 1918 flu pandemic. Schools are closing for weeks, businesses are shutting down and people are hunkering down at home. We also understand some sellers are leery of having people tour their home for sale.
Marketing of your listings does not need to stop. Leveraging virtual tools is a great way to minimize some of these fears, and frankly the online audience likely will never be greater. To help communicate the idea of leveraging virtual showings, we created a special web page around the ideal.
Check it out here. http://floorplanonline.com/virtual-showings/
You and your sellers have invested a lot of time and money into the marketing process. Leverage the FloorPlanOnline tour to showcase your listing 24/7. In certain markets we have Matterport cameras that can add on an immersive online experience so potential buyers can point and click their way through a listing. This provides complete transparency and it is the next best thing to being there. In fact, we have had people buy $1 million homes just by looking at our tour – a physical property visit was never made.
So we highly recommend adding Matterport to your tour. Just select the option when you place an order. If you already have a tour, we can revisit the property can create a 3D property scan, or in some cases where we created the initial floor plan with a Matterport camera, we can simply activate the Matterport scan on your tour. Please contact customer care to enable this feature.
by Kris Cone | Aug 7, 2019 | Listing Tools, Real Estate Info, Real Estate News, What's New
We transform any day photo into twilight
Introducing a new service for any photo – the Virtual Twilight upgrade.
The virtual twilight upgrade takes ONE day-time photo and simulates a twilight scene using Photoshop. It is not a replacement for twilight photography with multi-bracketed shots or advanced lighting techniques that will bring in the interior space view. These examples are representative of the kind of lighting and window views you should expect. We do try to remove shadows (unlike the other guys that just darken the photo so shadows are visible), add lighting effects and adjust window color to simulate twilight photography. However, if you are expecting to clearly see the inside of the home and have no window reflections, please do not order this option as refunds will not be provided.
– just move the slider back and forth to see the difference between the original and the edited photo –
Here is an example of the Aerial Hero Photo upgrade – you get a daytime photo and a virtual twilight photo for the upgrade price.
Pricing of the Virtual Twilight is $35 per photo edited ($100 for the Aerial Hero Photo), and you can order it as you place an order. See examples of skies available and of finished photos below.
– click any image to see it full screen with the selected sky –
After Sunset e1566755323530
After Sunset e1566755323530
Sunset e1566755162674
Sunset e1566755162674
Twilight e1566755247558
Twilight e1566755247558
Dramatic Sky e1566755295714
Dramatic Sky e1566755295714
Morning Sunrise e1566755277609
Morning Sunrise e1566755277609
Twilight Comp
Twilight Comp
Please
email us with your requests or questions as we do have other skies we can select from if you have a special circumstance.
Note: you can also order this option after your order has been produced by
emailing customer care or call us at 866-810-3816.
– other sample images –
by Kris Cone | Jun 11, 2019 | Listing Tools, Technology
Zillow Buyers Rank Floor Plans #1
more important than photos, almost 2x more important than video
According to Zillow research, 58% of buyers rank the ability to view a floor plan of the home online while shopping for a property as extremely or very important. A total of 84% of buyers view floor plans is as important. What’s really surprising is floor plans outscored professional photos and videos. Only 46% of buyers said photos were extremely or very important. Only 28% think viewing a video is very or extremely important. See the Power of Plans presentation to see how floor plans can take your listing marketing to the next level.
– Select the Play button to view the presentation –
We help you get more Leads, Listings & Repeat Business
The photos, tools and presentations that FloorPlanOnline and their incredible photographer, Joel, provide have absolutely helped take our business to the next level this past year. On more than one occasion we have had listings in close proximity of other similar listings in a neighborhood and each time we have drawn much larger crowds to our open houses and garnered much higher selling prices than the others. Having FloorPlanOnline tours to show our clients has definitely helped us land listings, sell homes faster & for more money, and been a wonderful keepsake for our sellers after the closing.
Broker, Windermere Real Estate
by Kris Cone | Feb 14, 2019 | Listing Tools, Real Estate Info, Real Estate News
There was an interesting article published by RETechnology about the importance of floor plans for listings. See the article here. In this article, they reference a Rightmove study out of the UK that indicated 20% of browsers would not even look at a property that did not have a floor plan, and the users ranked floor plans as more important than the listing photos and property info! Wow. Now, floor plans have been more prevalent in Europe, but the National Association of Realtors also does their own study each year of buyers and sellers, and guess what, floor plans were in the top 3 in terms of very helpful info, right behind photos and detailed property info. See the NAR Study here.
As a FloorPlanOnline customer, you probably know this great info and present it as part of your listing presentation. If not, take this as an opportunity to differentiate at the listing appointment to Wow your seller with how you will market their home. After all, a seller was once a buyer, so what you present as to how you will attract buyers to the listing will just solidify your expertise regarding the right marketing strategy for the listing. The seller will see the difference and likely select you!
Our tour platform is the most robust out there, hands down. First we are the only tour company in the US that owns their own 2D/3D floor plan tool. This has great strategic importance for us, not only for tours, but for our HomeDiary platform as well. Our tours are also secure, which means you can not only embed the whole tour into a blog post or a website, like you see below, it helps us automatically convert the unbranded tour pulled from the MLS data feed to the branded tour on sites like Zillow, Trulia, Realtor.com, Redfin and even your company website and your personal one. Just configure your Brandkeepr settings under the profile.
Try this embedded tour – all content works, including on any mobile device. Just start clicking!
Suggested action item for you. Each time you have a listing, write a blog post describing the home, what is special about it or the location, and embed the tour into the page. Then leverage social media channels to post the blog post link and get people coming to your site. This is great content for Facebook, Pinterest, Linkedin, Twitter, Instagram and more.
